• Develop and execute strategic communication plans and marketing resources for Y-USA staff and YMCAs nationwide• Serve as project manager and lead weekly meetings with cross-functional teams to ensure deadlines are met and that materials meet expectations for editorial quality and brand alignment • Develop short-form content across various communications tools, including web copy, marketing emails, blogs, event materials, etc.

• Planned, designed and deployed B2C and B2B email marketing campaigns• Utilized data-driven insights from CRM tools to target specific consumer groups with relevant and personalized content• Measured, monitored and reported on performance metrics for all digital marketing efforts

• Developed and implemented content marketing strategy that spanned social media, web and email to establish brand as a trusted voice and leader in the fitness industry• Increased brand’s Instagram following by 70% in two years exclusively through organic content• Monitored and reported on Google Analytics for brand website and implemented strategic SEO to increase company’s rank on search engine results pages

•Managed all budgets, project timelines and post-event reporting for regional marketing initiatives •Managed team of 12 field marketing staff to promote brand at sponsorship opportunities and lead outdoor brand experiences

Drove brand awareness and customer acquisition for Chicago market through experiential events and influencer partnerships

Managed digital marketing strategy, increasing digital sales revenue by 118% in 3 months with targeted email offers and social ads

• Managed studio sales procedures to drive revenue and improve client retention• Coordinated with vendors (Aramark, Cintas, Coca-Cola) and building management for all operational issues• Created and implemented all marketing initiatives: in-studio, social media, email and community• Hired, trained, managed and delegated tasks to three associate managers and more than 20 studio employees

• Worked with talent to produce daily social media content for show’s official accounts on Instagram, Facebook and Twitter, which reached millions of fans across the country• On-site talent relations manager for judges camp; responsible for booking all travel, housing and tapings and scheduling hair, makeup and wardrobe fittings• Conducted market research on celebrity appeal for casting/brand purposes and performed music research for each episode of the season

Assistant to Disney Music Group's SVP of Global Marketing• Served as project manager for new releases to ensure all deliverables were completed by their deadlines • Unified label’s digital press materials by creating new artist roster and album and single release slate• Created marketing comparison reports for label President on competing artists and roll-out plans across industry

•Traveled with producers for audition rounds to organize hundreds of contestants and their story-lines for post-production team•Contributed to weekly story meetings and weekly producer meetings to plan theme execution and creative elements for each live show

• Worked alongside executive team for NBC’s The Voice for Season 3 live shows and Season 4 auditions• Created and maintained production binders, coach team rosters, artist song choices, and ratings chart• Distributed updated paperwork during tapings

• Publicized advanced film screenings to Boston, Providence and Hartford markets to fill theaters• Planned partnerships and executed events with local businesses and restaurants to promote films (ex: Setting up a table with giveaways and playing the movie trailer at a restaurant where the movie "Ted" was filmed)• Attended community gatherings/events to promote films by giving away movie swag and organizing prize package entries

•In April 2013, the producing team for the 2012 EVVY Awards was awarded first place for Alternative Programming at the 34th College Television Awards presented by the Academy of Television Arts and Sciences•Served as organization president for The EVVY Awards organization in addition to being an executive producer of the show•Managed more than 300 students members of the organization and crew/performers for the show•Oversaw production management, sales, marketing, public relations, judge and presenter relations, submissions, and banquet event planning.•Managed production's budget of $100,000•Coordinated the judging process with more than 700 student submissions and more than 100 industry professional judgesThe EVVY Awards is the largest student-run awards show in the country; it is modeled after the Emmy Awards and gives Emerson College students a platform for both television crew experience and performance for television experience. (evvyawards.org). The two and a half hour live television broadcast took place on May 12, 2012 in the Cutler Majestic Theater in Boston. Tickets to the show sold out in April 2012--the second time in EVVY history and the first time in April. The theater holds 1,200 audience members and more than 3,000 watched the live stream broadcast online.

•Media intern at Cleveland's leading news station, NBC-affiliated WKYC Channel 3. •Created summer guide with over 100 local family-friendly places to visit in the summer for the "Moms Like Me" division, which was advertised on the morning news segment and online•Produced and shot weekly news packages highlighting places in summer guide, which aired on morning news every Wednesday•Maintained "Moms Like Me" social media presence on Facebook and Twitter through scheduled updates and facilitated discussion on message boards•Served as staff photographer for the station during "Hot in Cleveland" and Marvel's "The Avengers" press events and on-location shoots happening in Cleveland

•Screened new content for distribution by APT and wrote press releases for potential buyers•Monitored news outlets for mentions of APT programming and talent•Assisted in maintaining programming databases on company website