Natalie Hendricks, Mba Email & Phone Number

Chicago, IL, US

• Drive global market growth through integrated go-to-market strategies and event execution achieved by cross-functional collaboration with the global team
• Spearheading 3 global product launches in conjunction with a company rebrand
• Achieve 25% YOY increase in lead generation through data-driven campaign optimization by improving conversion rates and increasing customer engagement
• Manages Marketing Specialist, handling digital ad management, daily marketing tasks, and monthly customer communications
• Surpassed multimillion-dollar lead generation target by 10% through execution of integrated & multichannel marketing campaigns

Chicago, Illinois, United States

• Developed strategic multi-channel campaigns/go-to-market initiatives for PeopleReady
• Propelled 20% YOY growth in brand awareness and site traffic by engaging 2,500+ customers and 500+ net new accounts across local, regional, and national levels
• Achieved 30% YOY increase in lead conversion rate through data-driven campaign optimization, empowered by weekly analysis
• Managed Marketing Coordinator, overseeing campaign analyses, daily marketing tasks, and monthly company communications
• Oversaw 20+ company-wide tradeshows, evaluating ROI based on lead generation, for National Accounts/Sales teams and senior leadership
• Amplified PeopleReady’s Skilled Trades online presence by growing their LinkedIn following tenfold in six months

Downers Grove, IL

• Rebranded QAD DynaSys in the North American supply chain market, yielding market penetration and revenue growth by collaborating with the global team
• Executed annual marketing plan, leveraging historical customer data and industry trends to achieve precise audience targeting and market share gains
• Established performance metrics, enabling data-driven analysis, optimizing lead generation strategies, and recommending nurture campaigns resulting in accelerated conversion rates and revenue growth
• Qualified inbound leads, opportunities from campaigns, social media, and events, empowering sales to focus on high-potential opportunities

Mount Prospect, IL

Oversaw marketing and sales needs for a team of 18 in education, healthcare, and municipality markets, collaborated with customers on PR plans, and designed a branded logo for a new sales solution.

Chicago, IL

Boosted sales profit margin 10% through promotion assignment, and provided sales and marketing support for large-scale customers, encompassing sales proposal development and evaluating/executing future need states of existing accounts.

Schaumburg, IL

Communicated bi-weekly with senior leadership to assess marketing needs (event planning/sales training) for 50% of zone branches, driving 40%+ customer attendance at events.

Downers Grove, IL

Designed vertical marketing campaigns and materials for sales representatives in three office locations to generate additional revenue, and shadowed sales representatives on calls

Crystal Lake, IL

Master Of Business Administration (M.B.A.), Marketing: Strategy & Planning, And International Business

Activities and Societies: Kellstadt Marketing Group Lifetime Member

Bachelor Of Science In Business, Marketing

Activities and Societies: Women In Business, Campus Activities Council-Homecoming Committee, Alpha Phi Omega & Miami University Alumni.

College Prep

Activities and Societies: National Honor Society, French National Honor Society, Model United Nations, Mock Trial, Field Hockey, Big.