Natalie Cook

Natalie Cook Email and Phone Number

Director, Business Communications @ Tennessee Valley Authority
Washington, DC, US
Natalie Cook's Location
Washington, District of Columbia, United States, United States
Natalie Cook's Contact Details

Natalie Cook personal email

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About Natalie Cook

I was once asked to choose "my word," and I landed on SPOKE. The metaphor gets at my tendencies as a connector of people and ideas; for my drive to provide forward motion; to resist inertia of all forms. It's also a tidy nod to my skills as a communicator.Marketing and communications have been the natural outlet for an extrovert with a surplus of words and energy. Applying those characteristics in a variety of industries and settings has shaped my well-rounded perspective. I've done corporate, government, small business, nonprofit, consulting, and startup worlds. I've done utility, insurance, education, and travel industries. All those experiences have honed a skillset focused on shaping influence to accomplish a goal, a bottom line, and a mission.Boring resume version:Marketing and communications strategist, team leader, and sculptor of influence. Energetic leader with ability to build cross-functional teams of internal and external resources to create and deliver exceptional marketing and communications campaigns. Thorough and proactive tactical execution of calculated strategic plans. Keen eye for identifying complex business and organizational needs and assembling appropriate teams to address them. Accomplished multi-tasker and master of tight deadlines and crisis recovery.Strong writer (for web, social media, print, email) and polished presenter. Creative, resourceful, organized, and maniacally action-oriented. Seeking the ever-elusive perfect balance between art and science in marketing and communications.Strengths:Strategic communications, Stakeholder engagement, Public affairs strategy, Cross-functional teams, Integrated campaigns, Branding, Inclusive leadership

Natalie Cook's Current Company Details
Tennessee Valley Authority

Tennessee Valley Authority

View
Director, Business Communications
Washington, DC, US
Website:
tva.gov
Employees:
8582
Natalie Cook Work Experience Details
  • Tennessee Valley Authority
    Director, Business Communications
    Tennessee Valley Authority
    Washington, Dc, Us
  • Tennessee Valley Authority
    Sr. Strategic Consultant, Federal Affairs
    Tennessee Valley Authority Nov 2021 - Present
    Washington, District Of Columbia, United States
    Support the development and execution of TVA's federal affairs strategies and business plans to enhance TVA’s national public policy brand and reputation, cultivate champions for public power in Washington, and educate stakeholders on policy matters impacting TVA’s operations and strategic plans.
  • Tennessee Valley Authority
    Manager, Corporate Strategic Communications
    Tennessee Valley Authority Feb 2020 - Nov 2021
    Chattanooga, Tennessee Area
    Lead team of accomplished communications professionals serving as advisors to executive leadership in TVA's corporate business units in support of TVA's mission to serve the people of the Tennessee Valley.
  • Tennessee Valley Authority
    Strategic Communications Partner
    Tennessee Valley Authority Jan 2019 - Feb 2020
    Chattanooga, Tennessee
    Developed and oversaw strategic communication plans for Commercial Energy Solutions business unit.● Served as an advisor to ensure alignment of business unit initiatives with overall TVA messaging and branding.● Provided executive communication support, including key message development, speechwriting, and media coaching.● Coordinated PR, marketing, creative, legal, subject matter expert, and agency resources to successfully execute communication campaigns and projects in support of TVA’s mission.
  • Elemental Journeys
    President
    Elemental Journeys Apr 2017 - Jan 2020
    Chattanooga, Tennessee Area
    Adventure travel company DBA Trail to Table Collection in partnership with Pure Adventures. Created and piloted adventure travel tour collection focused on immersive cultural experiences and active, outdoor exploration.● Developed a portfolio of multi-sport trips in partnership with Pure Adventures and a network of operator partners in Latin America and Europe.● Formulated new product recommendations based on traveler feedback, surveys, sales data, and third-party research to identify destinations, program types, activities, activity levels, target net cost, and retail price.● Recruit, screen, contract with, and on-board operator partners. ● Pilot marketing strategies during pilot phase for portfolio.
  • Unified
    Communications Director
    Unified Mar 2017 - Nov 2018
    Chattanooga, Tn
    Initiated, developed, and implemented strategic communication plans that advanced the overall mission of the organization as well as specific projects and campaigns.● Executed all communications, including message development, advising leadership, campaign design, writing and editing, execution through all channels, measurement, and reporting.● Created wide array of materials, including talking points, press releases, print collateral, website copy, fact sheets, blogs, reports, presentations, and print, digital, and audio advertisements.● Crafted media messaging and distribution strategy.● Served as spokesperson and subject matter expert for media interviews.● Planned public meetings and events, including presentations, expert speaker engagements, community meetings and celebrations, rallies, panel discussions, and candidate debates.● Managed communications team, including content strategist and graphic designer.● Received scholarship from The OpEd Project to complete "Write to Change the World" program
  • Unified
    Interim Executive Director
    Unified Mar 2018 - Aug 2018
    Chattanooga, Tennessee Area
    Executed strategic direction of nonprofit organization focused on improving public education in Hamilton County for all students.● Managed annual budget of $690,000 and ten-person staff.● Built and managed relationships with media, elected officials, board of directors, foundations, funders, and coalition allies.● Directed communications strategy and oversaw execution.
  • Biketours.Com (Formerly Biketoursdirect)
    Vice President
    Biketours.Com (Formerly Biketoursdirect) Oct 2013 - Oct 2016
    Chattanooga, Tn
    Developed and implemented marketing strategy driving global product and market expansion resulting in 94% revenue growth in three years.● Initiated and implemented key strategic initiatives, including: - Spearheaded rebrand of company.- Directed global product expansion from a Europe-only portfolio to offering products on six continents.- Overhauled internal and client-facing booking and payment processes and systems.- Initiated and grew group sales program.● Analyzed sales data and website analytics to inform recommendations for portfolio optimization and product development.● Managed media relationships and earned media outcomes.● Developed and managed strategic brand partnerships to grow sales in targeted niche markets.● Coordinated marketing initiatives and sales promotions with global vendor and partner network.● Managed all vendors, including website developers, software programmers, advertising agency, designers, writers, and PR firm.● Accountable for consistency of branding and messaging.● Managed day-to-day operations of nine employees across locations in Tennessee, California, and South Korea.
  • Biketours.Com (Formerly Biketoursdirect)
    Director Of Marketing
    Biketours.Com (Formerly Biketoursdirect) Sep 2011 - Oct 2013
    Chattanooga, Tn
  • Unum
    Digital Marketing Manager
    Unum Jul 2005 - Sep 2011
    Served as consultant and advisor to subsidiaries Unum U.S., Unum U.K., Unum Ireland, and Colonial Life. Managed digital marketing campaigns and projects from identification of business need to campaign design, execution, and reporting.● Led cross-functional and -subsidiary teams and coordinated corporate, agency, and vendor resources to support e-business initiatives.● Served as liaison between IT and business units for definition and articulation of web project requirements.● Accountable for quality assurance, brand consistency, and legal compliance for all digital marketing for the corporation.● Advised executive and management teams on digital campaign performance and optimization opportunities.● Managed website and email marketing strategy for Unum U.S.
  • Charleston Area Convention & Visitors Bureau
    Visitor Services Representative
    Charleston Area Convention & Visitors Bureau Jun 2004 - May 2005
    Charleston, Sc
  • Spoleto Festival Usa
    Media Relations Apprentice
    Spoleto Festival Usa May 2004 - Jun 2004
    Charleston, Sc
  • The Charleston Museum
    Pr Intern
    The Charleston Museum Aug 2003 - Dec 2003
    Charleston, Sc

Natalie Cook Skills

Social Media Marketing Communications Email Marketing Marketing Social Media Marketing Event Planning Public Relations Media Relations Strategic Planning Advertising Fundraising Leadership Online Marketing Creative Direction Copywriting Editing Blogging Management Marketing Strategy Event Management Cross Functional Team Leadership Social Networking Program Management

Natalie Cook Education Details

Frequently Asked Questions about Natalie Cook

What company does Natalie Cook work for?

Natalie Cook works for Tennessee Valley Authority

What is Natalie Cook's role at the current company?

Natalie Cook's current role is Director, Business Communications.

What is Natalie Cook's email address?

Natalie Cook's email address is na****@****ail.com

What is Natalie Cook's direct phone number?

Natalie Cook's direct phone number is +142375*****

What schools did Natalie Cook attend?

Natalie Cook attended The University Of Tennessee At Chattanooga, College Of Charleston, The University Of Northampton.

What are some of Natalie Cook's interests?

Natalie Cook has interest in Environment.

What skills is Natalie Cook known for?

Natalie Cook has skills like Social Media, Marketing Communications, Email Marketing, Marketing, Social Media Marketing, Event Planning, Public Relations, Media Relations, Strategic Planning, Advertising, Fundraising, Leadership.

Who are Natalie Cook's colleagues?

Natalie Cook's colleagues are Regan Layne, Rowdy Tucker, Gary Canaday, Matthew Turner, Benjamin Heath, Allie Bruce Robertson, Chad Philpott, Ncso.

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