- Developed and executed comprehensive branding & marketing strategies to enhance brand visibility, increase customer engagement, and drive sales growth.- Led and managed a team of marketing professionals, providing guidance and mentorship to drive successful campaign execution and achievement of key performance indicators.- Conducted market research and analysis specific to the jewelry industry, identifying emerging trends and customer preferences to develop targeted marketing campaigns.- Collaborated with cross-functional teams, including design, production, and sales, to align marketing initiatives with product offerings and company objectives.- Generated creative concepts and ideas for photoshoots, translating brand messaging and product positioning into visually captivating imagery, and successfully executed them to enhance brand identity and support marketing campaigns.- Orchestrated the launch of new jewelry collections, overseeing all aspects of the marketing mix, from product positioning and messaging to go-to-market strategies.- Oversaw the creation and execution of integrated marketing campaigns across multiple channels, including digital, social media, print, and events.- Managed marketing budgets and allocated resources effectively to maximize ROI.- Tracked campaign performance using key metrics, analyzing data to refine marketing strategies and drive continuous improvement.

- Developed and executed strategic marketing plans that led to significant growth in brand awareness and customer acquisition.- Led the launch of several successful product and collection campaigns, including comprehensive market research, competitive analysis, positioning, messaging, and go-to-market strategies.- Established and maintained strong relationships with external consultants and agencies to drive collaboration and achieve marketing objectives.- Conducted competitor analysis, monitored market trends, and leveraged market research and customer insights to identify opportunities for product differentiation, and market expansion, and develop targeted marketing campaigns that effectively reached and engaged key demographics.- Conceptualized and managed photoshoot ideas, and effectively managed the execution process to ensure seamless implementation and successful outcomes.- Led and managed a cross-functional team, overseeing brand positioning, marketing communications, and digital marketing efforts, while fostering a collaborative environment and ensuring successful project delivery.- Managed the brand's social media presence, consistently increasing follower engagement and building a loyal community of jewelry enthusiasts.- Collaborated with sales teams to develop effective sales tools, including product catalogs, sales presentations, and promotional materials.

- Developed integrated marketing strategies and managed the execution of brand marketing activities to achieve company objectives for the Revival Limited Line- Planned and managed the roll-out of content for digital media across all platforms (e.g. online website, Instagram, Pinterest, Email)- Revived social media marketing efforts which significantly increased customer engagement and brand loyalty- Worked closely with the design team to help define & conceptualize products for existing sales channels as well as new sales channels- Helped develop the timeline for product launches to deliver marketing materials in a timely manner- Planned and coordinated all photography/videography shoots in conjunction with the media team- Developed and managed relationships with online bloggers and content providers in the motorcycle, fashion, and lifestyle categories

- Lead graphic designer in all product & package development for the Mulberry & Grand brand, some items include but not limited to drinkware, canvas totes, and t-shirts- Curated jewelry & accessory collections each season based on current trends that fit within the Mulberry & Grand brand aesthetic- Responsible for creating & executing a buying plan for all retail stores that encompassed clothing and other accessories- Coordinated and maintained buying touchpoints with key cross-functional partners: Allocations, Planning, Supply Chain, Ecommerce, Store Operations and Merchandising- Maintained and entered all PO’s, price changes and data management within our inventory system in addition to each store's POS system- Partnered & worked with each store's team to aid in the development and implementation of merchandising strategies including store visuals- Created and helped implement new store designs and concepts for all retail stores to create a consistent brand image- Worked as lead director in dealing with all wholesale accounts in addition to working tradeshows as a brand sales rep for the M&G brand

+ Responsible for generating new ideas and sketches for the Matison Stone brand in line with the Creative Director's vision+ Created color stories, mood boards, and inspirations in addition to conducting all sketches for the Matison Stone brand+ Ordered and sourced fabrics, trims, lab dips, and notions from mills and sales representatives+ Worked in tandem with design and sales team to create fabric stories for each new collection+ Managed all sample and production orders for fabric resulting in top tier negotiating of fabric prices and terms+ Developed custom prints and acted as liason between print mill and Creative Director+ Communicated daily with pattern and sample maker regarding new styles to ensure company aesthetics are met+ Conducted daily communication with domestic and overseas fabric mills and agents

+ Assisted in updating design boards with new sketches, fabrics, and colors+ Created CADS in Photoshop and Illustrator incorporating different color and print options for the designers+ Helped create more colorways for print designs, and matched the colors to color standards for each new season+ Dyed a variety of different fabrics and trims for the runway show and various other events+ Gained thorough knowledge of how to create tech and spec sheets, and aided the designers in making them for their designs

+ Ultimate responsibility for organization including tasks, processes, and overall management+ Team task delegation ensuring team compatibility in work processes and in meeting common goals+ Production of the annual University of Texas Fashion Show for a live and televised audience over 5,000+ Promote healthy relations between officers and members, new ideas, and improvements within our group+ Run every aspect of the organization including bi-weekly meetings, website, extraneous UFG volunteer events,public relations, fashion show production, and our New York Fashion Week trips

+ Organized and coordinated dressers for a number of local fashion shows + Gathered models for photo shoots and coordinated the hair and makeup aspects of these shoots+ Coordinated fitting schedules for photo shoots and senior fashion show at the Frank Erwin Center+ Collected measurements and model preferences from designers+ Created the running order for the senior fashion show at the Frank Erwin Center ( Over 5,000 attendees)+ Liaison between designers, models, modeling agency, and dressers

+ Assisted and helped organize dressers for a number of local fashion shows+ Made sure that all designers followed runway policies+ Managed the first model/music timing+ Watched practice run-throughs and made notes for designers in regard to garment and timing

+ Created model cards for the runway show+ Assited with fittings as well as help dress the models+ Prepped and organized the clothing into running order+ Formulated all the lists needed for organization backstage+ Helped stylize/fix models before they went on to the runway (checked hems, accessories/styling, hair, etc.)

+ Assisted in runway production for COTA Kick Off Event, Austin Fashion Awards, and other Austin Fashion Week events+ Liason between designer, models, and head runway producer+ Organized dressers and assigned them to models