Natalie (Salvatore) Cummins Email & Phone Number

New York, Ny, Us

New York, New York, Us

Arlington, Virginia, Us

Us

Beginning in August 2022, I have reengaged with DHC Consulting in an advisor role, engaging with companies to build strategy, teams and novel revenue pathways.In this role from June 2008-August 2014, I led daily operational activities, as well as full P& L and cash flow management. In addition, it is worth mentioning that I delivered consultation on strategic development, market expansion, commercial launch planning, and new business development for organizations, including general laboratory, molecular diagnostics, healthcare delivery, and life sciences.Key clients include industry leaders in Molecular Diagnostic Companies, National Clinical Laboratories, Regional Clinical Laboratories, Specialized Clinical Trial Service Providers, Web-Based Healthcare Service Providers, and Diagnostic Product Manufacturers.Co-Founder and Chief Commercial Officer- Pharmnostics: Our goal was to identify high cost, high impact therapeutic areas where diagnostics are underutilized and should be promoted to maximize care, dosing and cost. (Incorporated 2010)Board of Directors - Jewish Renaissance Medical CenterStrategic Vision Development Team - Rural Heart Centers of AmericaReuters Insight Community of ExpertsGLG Consulting NetworkBridgehead International Associate NetworkOptimetra Consultant Network

New York, Ny, Us

Elmwood Park, Nj, Us

Held three positions: President, Chief Strategy Officer/SVP, Chief Commercial Officer/SVP, Marketing and Payer Relations. In these roles, I led corporate growth and development for the commercial organization. It is important to highlight that I drove the achievement of business goals by leading sales, marketing, and payer relations. Furthermore, I guaranteed the efficient delivery of internal / external communications and social responsibility. I have been appreciated for introducing innovative strategies while building the point-of-care, clinical / women's health sales, medical affairs, marketing and market access leadership team.My achievements are as follows:•Executive leadership overseeing a $150M book of business focused on improving the spectrum of women's health.•Nurtured key COVID-19 clients across new markets: sports leagues, states, and cities.•Generated $100M in revenue through the establishment and operationalization of a point-of-care testing program.• Spearheaded the team negotiating 30+ contracts resulting in ~300M covered lives.•Directed the crisis management team in response to COVID-19 testing implementation and communications.• Established a professional, high-performing public relations and digital media team to drive corporate messaging, internal communications, and the establishment of DEI initiatives.• Championed and launched a consumer-testing platform.• Recruited, developed, and cultivated a leadership team with diverse backgrounds that implemented business strategy.• Received PRNews Top Women in PR honoree in 2020 and PM360 2021 Elite Winner, Transformational Leader.• My Other Life, https://www.pm360online.com/my-other-life-with-natalie-cummins/

King Of Prussia, Pennsylvania, Us

Focused on the the neurology and psychiatry verticals, I oversaw strategic growth initiatives to increase sales, profitability, and visibility while ensuring a consistent message. I executed innovative plans to drive revenue, new product development, U.S. market access and billing operations, business partnerships, and international growth initiatives.My accomplishments within this role are the following:• Established marketing and corporate communication strategies to drive significant growth and brand awareness.• Launched an innovative international growth strategy to expand geographic reach to international markets.• Negotiated, secured, and executed eight agreements in international markets within one year.• Transitioned billing functions to in-house management and improved the collection process.

Focused on the women's health vertical, I launched health technology assessment strategies for key international markets. With this, I oversaw the implementation of global reimbursement strategies associated with new product planning and launch. Improved patient access to the Harmony Prenatal Test across public and private markets by developing robust market strategies.Below listed are some of my achievements within this role:• Gained participation with 35 states, including Medi-Cal, through communication with Medicaid agencies.• Achieved a significant policy change for 200M cover lives through strategic influence on coverage with health plans.• Led the successful AMA submission of a unique CPT code for the Harmony Prenatal Test.• Successfully achieved agreements with 28 health plans (four national health plans) through strategic leadership of end-to-end contracting processes with U.S. commercial health plans.

Princeton, New Jersey, Us

Managed all facets of international branding and spearheaded the launch of strategic marketing and communications plans. Managed internal and external communications in collaboration with the Chief Executive Officer. Conducted market research, identifying emerging market trends, and analyzed competitive positioning. Established an external scientific advisory council that focused on diabetes. Directed philanthropy events within the company.

Secaucus, Nj, Us

Developed and led reimbursement strategies for new and existing products. Evaluated new product offerings with a focus on payer adoption. Evaluated CMS related reimbursement issues. Led advertising and public relations initiatives to effectively target the health plan market.

Virginia Beach, Virginia, Us

Led sales and marketing which generated in excess of $135 million in annual revenue. Developed and launched innovative marketing programs as well as public relations campaigns, grassroots campaigns and advertising strategies including out-of-home, radio, and direct mail.

New York, Us

Full P&L responsibility for NJ Medicaid line-of-business which included sales/community relations, marketing and regulatory affairs for over 45,000 Medicaid members. Developed strategic sales plans. Key member of acquisition team.

New York, Us

Hired, trained, mentored and managed a highly effective sales team.

New York, Ny, Us

Education record

Bs, Health Administration

Mpa, Public Policy Analysis

Education record