Natalie Cunningham Email & Phone Number

Toronto, Ontario, Ca

Toronto, Ontario, Ca

At Kijiji, I built and grew strong-performing brands and high-valued marketing teams. My leadership was rooted in curiosity, empathy, and the courage to show up and lead when I had no control over the outcome to continue to drive results for our team, customers, and business. This was best demonstrated in 2020 when our team faced multiple uncertainties with the acquisition of our business and with our response to COVID-19 and systemic racism. I helped spark courageous conversations with our management team and took decisive action to support the well-being and best interest of our customers. During my tenure, I was responsible for leading the global pilot of eBay Classifieds autos vertical GTM launch - resulting in a growing lead in traffic over our key competitor. I also reset the strategic vision and mission for the core masterbrand and revitalized the brand's foundational architecture to position the viability of scaling up multiple verticals across the portfolio.

Toronto, On, Ca

As Director of Marketing, I managed B2C and B2B marketing for eight speciality channels: BBC Earth, Smithsonian, Cottage Life, Makeful, T+E, Hifi, A.Side. and Love Nature (TV channel and 4K app). Under my leadership, our marketing team contributed to the strongest historical audience growth for Blue Ant’s Canadian speciality channel portfolio two years in a row. In 2017, I also played a key strategic role in the launch of Blue Ant Plus, Blue Ant Media's independent social content agency and the inaugural launch for The Business of Storytelling, the company’s signature annual B2B sales event.

Calgary, Alberta, Ca

During my 6 years at Global, I was responsible for championing this national brand that reaches over 95% of the Canadian population, identifying critical campaign milestones, defining their strategies, and implementing integrated B2C campaigns across multiple media channels. This position demanded the capacity and agility to deal with fast-changing situations as well as the ability to align cross-department collaboration. Over my tenure, I had the distinct opportunity to contribute to the successful launch of the Global Go app and the launch of the following top 20 series: Rookie Blue, Hawaii Five-0, The Blacklist, Sleepy Hollow and Supergirl.

Toronto, On, Ca

At Teletoon, I further developed my marketing skills through several major projects and had the privilege of playing a key role in the network’s comprehensive rebranding in 2007 and launch of Teletoon Retro. Additionally, I worked with in-house and external agency partners to creatively connect the network with fans across Canada. Some of the key shows I shaped the marketing launches for include: 6teen, Total Drama Island, Zeroman and Atomic Betty.

Before becoming Director of Marketing, I supported the 2001 branding and launch of PrideVision TV, the world’s first LGBTQ television channel. In 2002 I joined the pioneering station full-time to focus on growing subscriber revenue. In these pivotal early years, I led a dynamic team of 8 in the development and execution of all national marketing initiatives across broadcast, digital and events.

As an entrepreneur I had the distinct pleasure of teaming up with my lifelong mentor and mother, Anna McCusker, to form an event marketing agency that produced a variety of events for both private and corporate clients, with budgets ranging up to $300,000. Key events we designed and produced include: Skate Canada 2002, WIFT-T Crystal Awards 2001, CH Television Launch 2001 and the Tony Orlando Concert at Casino Windsor 2000.During this time, I am most proud of identifying the opportunity to raise the level of recognition for women at the Women in Film and Television Crystal awards and collaborated with Hamilton glass artist Paull Rodrigue to redesign the WIFT-T Crystal award, which continues to be used today.

Ba With Honours, Faculty Of Arts And Science

Master Of Design In Advertising