Marketing And Communications Manager
Current- Lead a cross-functional team for a data-driven solution | Labor & Delivery virtual tours
- Applied design thinking to system-wide approach enabling 22 hospitals to develop a scaled, customized patient experience
- Achieved desired savings outcome: $41,860/year total across Canyons & Desert/Southwest hospitals
- Managed a sub-strategy for Inclusion of Spanish speaking consumers; 22 English videos and 22 Spanish videos
- Completing all 44 Tours by Dec. 1,2023 at which time all in-person tours will sunsetPivoting to implement a system-wide solution for localized campaigns
- Identified consumer friction points in 23 underperforming campaigns