Marketing And Communications Manager
CurrentLead a cross-functional team for a data-driven solution | Labor & Delivery virtual tours• Applied design thinking to system-wide approach enabling 22 hospitals to develop a scaled, customized patient experience • Achieved desired savings outcome: $41,860/year total across Canyons & Desert/Southwest hospitals• Managed a sub-strategy for Inclusion of Spanish speaking consumers; 22 English videos and 22 Spanish videos• Completing all 44 Tours by Dec. 1,2023 at which time all in-person tours will sunsetPivoting to implement a system-wide solution for localized campaigns• Identified consumer friction points in 23 underperforming campaigns• Consolidated those 23 down to three pages and leveraged gestures & functionality on new Salesforce platform• Designed a two-phase solution to increase conversions Collaborated with Connect Care to launch a CC-Lactation and In-person services campaign• Built a strategy to market both services with well-defined messaging to delineate each program Initiated a work group tasked with finding one approved OB/GYN patient tracking app to be deployed across the Enterprise• Developed a user story template for consolidating doctors, directors, Ops, and other leaders use cases• Collaborated with e-Business team, Women's Health leaders and doctors to establish current MVP and define future state
