Natalie Dafonte Email & Phone Number

Barcelona, Catalonia, Spain

My primary objective is to explore new product and feature opportunities with a disruptive, user-centered approach. Collaborating closely with Product Owners, developers, and content creators, I contribute to the discovery, understanding, and implementation of projects. I'm also actively involved in enhancing existing products.I take an end-to-end approach, engaging in every step of the process. Starting from identifying pain points or desires (including user interviews/tests, data collection… Show more My primary objective is to explore new product and feature opportunities with a disruptive, user-centered approach. Collaborating closely with Product Owners, developers, and content creators, I contribute to the discovery, understanding, and implementation of projects. I'm also actively involved in enhancing existing products.I take an end-to-end approach, engaging in every step of the process. Starting from identifying pain points or desires (including user interviews/tests, data collection, stakeholder interviews, and more), I move on to problem exploration, definition, and strategic planning (roadmaps, next steps). Then, I design user flows and layouts to uncover potential solutions. Finally, I deliver the project to developers, ensuring alignment with a design system and catering to their handoff needs. Show less

São Paulo, Brasil

My role focused on creating solutions from the ground up, actively participating in user research and test preparation, while moderating interviews. I specialized in crafting user flows, collaborating with the team to define optimal digital experiences for each product or feature. Additionally, I handled handoffs to the development team and ensured visual QA during delivery.This work was highly collaborative, organized in agile squads, with a strong emphasis on process building and solution… Show more My role focused on creating solutions from the ground up, actively participating in user research and test preparation, while moderating interviews. I specialized in crafting user flows, collaborating with the team to define optimal digital experiences for each product or feature. Additionally, I handled handoffs to the development team and ensured visual QA during delivery.This work was highly collaborative, organized in agile squads, with a strong emphasis on process building and solution delivery. I closely collaborated with the designated Product Owner/Project Manager, working side-by-side to plan and execute each sprint. Show less

Multilaser is a company that sells everything from kitchen needs to kids, and pets supplies. In my role, I took the lead in crafting packages, meticulously adhering to the brand's guidelines. I orchestrated photoshoots to capture product essence, skillfully manipulated images, and crafted captivating package layouts. I actively proposed enhancements to the die-cutting techniques, refining the packaging's form and function. Additionally, I spearheaded the creation of compelling follow-up… Show more Multilaser is a company that sells everything from kitchen needs to kids, and pets supplies. In my role, I took the lead in crafting packages, meticulously adhering to the brand's guidelines. I orchestrated photoshoots to capture product essence, skillfully manipulated images, and crafted captivating package layouts. I actively proposed enhancements to the die-cutting techniques, refining the packaging's form and function. Additionally, I spearheaded the creation of compelling follow-up brands and defined impactful Point of Sale materials. A significant aspect of my work was personalizing products to resonate with customers. This required in-depth field research, a keen understanding of the target audience, and continuous collaboration with international suppliers to oversee the seamless application of the design and ensure a successful outcome. Show less

Master'S Degree, Strategic Design In Complexities

The Master in Strategic Design in Complexity, a collaboration between Elisava and Kaospilot, combines design disciplines with other.

Design Gráfico, Graphic Design

Design fundamentals, digital tools, visual communication, branding, identity design and typography.