Natalie Dellow Email & Phone Number

Sunderland, GB

Boldon Business Park, England, United Kingdom

Newcastle Upon Tyne, England, United Kingdom

• Manage the daily delivery and digital presence for Danieli Group and its regional portfolio of hospitality venues, including: STACK, The Muddler and YOLO brands
• Support Senior Marketing Manager with the development and implementation of the group's marketing and digital strategy - to drive footfall and execute short and long term objectives
• Ownership of organic social performance targets and KPIs, establishing key focusses to help drive forward all direct social profiles
• Deliver and optimise the group's digital marketing output: social media, email marketing, Search Engine Optimisation (SEO), Customer Relationship Management (CRM)
• Responsible for social media management and implementing a suite of metrics that: increase engagement, optimise content and drive brand awareness
• Manage community engagement online - establishing a consistent customer journey, prioritising the need for personable communication, customer retention and relevancy of individual brand content

Newcastle-upon-Tyne, England, United Kingdom

Sunderland, England, United Kingdom

• Managed marketing and communications strategy in line with Sunderland BID's priorities and city objectives
• Increased brand awareness by implementing a PR plan to drive significant footfall into Sunderland city centre and its businesses
• Managed annual marketing budget of up to £200K, to implement the BID's 'City Promotion' priority in line with the 2019 - 2024 renewal plan
• Delegated workload and managed marketing and communications interns during short term work experience placements
• Maintained a strong and informative presence throughout the BID's digital outputs: website, newsletters, advertising, social media and external communications
• Built lasting partnerships with key city stakeholders, levy payers and Vibrancy Group, which helped to establish a unified approach when marketing Sunderland as a place destination

Sunderland, United Kingdom

• Supported Marketing Manager to implement effective marketing plans and communications
• Maintained a strong social presence across multiple channels such as Facebook, Twitter, LinkedIn and Instagram
• Established strong working relationships with external agencies to coordinate marketing collateral and campaigns, maximising engagement
• Lead on Great North Snowdogs, Restaurant Week and Christmas programmes to drive traffic and awareness of Sunderland
• Established 'Safari Supper' initiative as a pre-launch to Restaurant Week, collaborating with a mix of regional lifestyle and food focussed bloggers to maximise awareness of the event and utilise third party content.
• Developed and delivered key ideas to facilitate the BID's core priorities and business plan

• Supported Marketing Manager to implement effective communications
• Developed case studies, social content and website copy for an eclectic range of clients
• Monitored press coverage and responsible for the creative writing of press releases
• Integral part of a small team with frequent input and contribution in client marketing campaigns