Campfire is an analytics collective specializing in digital data collection, synthesis, and activation. Analysts, marketers, engineers: together we're experts in architecting systems, operationalizing data, and driving insight. Our mission is to build sustainable analytics solutions for companies large and small - solutions that are flexible, scalable, and easy for your teams to maintain over time.

Prepped startup for acquisition (Docusign)

On a mission to transform the way we define, develop, and deliver analytic services to our Fortune 100 clients through the installation and evangelization of a product management function. "Productizing" a services business may seem unorthodox, but applying the core tenets of product management has resulted in strategic alignment across functions, greater resourcing stability, smoother sales processes, more consistency in delivery, and ultimately double-digit YoY revenue growth.

Led Pointmarc's largest engagement and highest grossing account. Drove measurement strategy, custom KPI development, analytics implementation, executive dashboarding, customer intelligence, and content optimization initiatives across a team of 10 consultants on web, mobile, email, social and commerce channels for a Fortune 50 company. Built and directly managed a team of analysts focused on insight generation and client service. Also a member of Pointmarc's core pitch team, landing several marquee accounts through business development and sales engineering.

As the first (and only) analyst at Creature, I was brought in to build the agency's analytics capabilities from ground zero. My role encompassed delivery against existing engagements as well as business development for analytics opportunities:Direct ownership of all measurement-related client projects and analytics deliverablesDeveloping multiple analytics offerings for the agency (positioning, packaging and sales strategy)Dedicated consultant for VP of renown clothing brand, focused on driving ecommerce performanceSupporting new business development by leveraging data to effectively identify client opportunities

B2B acquisition for the Product Ads advertising program. Responsible for all paid marketing channels, including 3rd party referral partnerships with agencies/ecommerce platforms/feed integrators.I left this FTE position voluntarily after about six months, realizing the role and team were not the best fit for my contributions. Learning what I don't love doing - and where my boundaries are with respect to work-life balance - was absolutely invaluable.

▪ Increased monetization of Bing and MSN web properties specifically by providing sales and outbound marketing teams with business enablers that support advertising revenue growth▪ Identified revenue opportunities via synthesis of market and consumer research with primary competitive and audience intelligence▪ Transformed complex data sets from disparate sources into actionable insights that support strategic business initiatives▪ Acted as research consultant to Fortune 500 clients on consumer and industry trends, competitive landscape, and digital marketing strategy to improve campaign effectiveness and drive acquisition▪ Partnered with product development teams to drive VOC through product roadmap▪ Supported launch and versioning of analytics tools through requirements, testing, training, marketing and user support

▪ Designed and executed category development strategy that contributed to 160% increase in Bing's paid search vertical market share within one year of launch▪ Developed, scaled and delivered business enablers that drove 25% YoY growth in vertical paid search revenue during hostile economy▪ Collaborated with product managers to support the monetization of Bing Travel, providing data-driven recommendations to increase advertiser and end-user engagement▪ Authored BRDs for Bing algo modifications to improve customer experience and advertiser satisfaction

▪ Directly owned and developed paid search campaigns for the world’s largest online travel retailer▪ Managed over $25MM annual budgets to dynamic ROI goals, consistently increased the efficiency of Expedia's most important sales channel▪ Developed process and reporting for ad copy testing on top search engines, resulting in 30% increase in ROAS▪ Mined and analyzed Omniture data, generating actionable insights that improved campaign efficiency▪ Managed research projects using sources such as Hitwise, ComScore, Nielsen, Forrester, and PhoCusWright▪ Coordinated with Site Analytics to design and implement custom reporting capabilities to refine channel performance management▪ Managed relationships with vendors and partners to extract strategic and tactical value▪ Managed cross-functional relationships with product and merchandising managers to optimize channel performance

▪ Supported transition from agency to in-house SEM management, focused on building and enhancing reporting structures and performance optimization tactics▪ Redefined keyword portfolio strategy to optimize for fast-twitch response to dynamic business objectives and market conditions▪ Managed successful migration of multi-million-keyword portfolios to Yahoo's Panama platform▪ Project managed cross-engine landing page testing; increased SEM bookings by $300K in first month of project completion▪ Maintained performance dashboards and campaign scorecards, provided weekly/monthly financial forecasts to executive leadership

▪ Improved account performance and increased advertiser campaign effectiveness through data-driven campaign optimizations▪ Partnered with account teams to provide high-touch support to premium advertisers▪ Partnered with AdWords product development teams to enhance advertiser reporting tool suite