President
CurrentNatalie Doyle Oldfield works with business owners, leaders and organizations to grow their top line revenue through a proprietary evidence-based framework. We are in the era of the empowered customer. Companies face greater scrutiny from a more informed and skeptical customer than ever before. Companies need more than innovative, best in class products and service. They need their customer's trust in them. Without trust there is no sale. Trust is a competitive advantage. Worldwide, 80% buy from companies they trust; 54% pay more for a product or service when they trust the company. In some countries, the facts are even more compelling: In Canada, 91% people buy from companies they trust and 81% pay more for a product or service when they trust the company.Based on the science of how customers decide to trust, Success Through Trust has developed award-winning programs for businesses to achieve their objectives including: growing sales, building customer focused cultures, improving customer experiences and loyalty. Programs include keynotes, group cohort live virtual programs, customized workshops, and an online course called, Becoming a Trusted Advisor. Natalie is the creator of The Client Trust Index™, a propriety diagnostic that quantifies trust. Natalie is the author of The Power of Trust: How Top Companies Build, Manage and Protect It and the founder of Success Though Trust. Five times, Natalie has been named a Top Trust Thought Leader by Trust Across America. For this, she was named a lifetime achievement from Trust Across America in 2021. Other award winners include Howard Schultz, the Chairman of Starbucks and author Stephen M.R. Covey.Natalie was named one of Canada's most inspiring women entrepreneurs by Canadian SME Magazine in 2021.Success Through Trust programs are Gold Seal accredited, by the Canadian Construction Association. https://youtu.be/asDQ1Ly_xJ0