Natalie Düsenberg Email & Phone Number

Rio De Janeiro, Rj, Br

Rio De Janeiro, Brasil

Rio De Janeiro, Brasil

✔ Responsible for the integration of communication platforms, implementing Twilio (omnichannel) and Zendesk (CRM).✔ Developed training and engagement strategies for partner laboratories, clients, and B2B/B2C companies, including journey tracking, relationship management, and data analysis.✔ Managed the Telemedicine Project and was responsible for the GTM strategy.✔ Managed the Call Center, including training, monitoring KPIs, and implementing improvements.

Rio De Janeiro, Brasil

✔ Managed medical relationship management for projects like "Beep Jeunesse Arena VIP", which involved negotiation, development, operation, and monitoring of KPIs.✔ Oversaw the customer satisfaction survey (NPS) and ensured its smooth operation.✔ Coordinated and collaborated with the purchasing, creative, and assistant teams to achieve project goals.

Rio De Janeiro E Região, Brasil

✔ Part of the Nave team, which transformed the velodrome of the Olympic Park into an immersive and sensory experience that drew more than 100,000 visitors over 7 days of the festival.✔ Managed day-to-day relationships with Natura's team and agencies to ensure a beneficial partnership experience.✔ Oversaw the creation of event sponsor informational packets, communicated with and assisted event sponsors, and managed all deliverables.✔ Responded promptly to all urgent requests during the festival.✔ Actively contributed to the development of the Natura + Heineken + Rock in Rio partnership, which converted 2.5 million plastic cups into packaging for Natura (cosmetic) products.✔ Collaborated closely with the festival's internal stakeholders, including Marketing, Licensing, Ticketing, Production, Engineering, Commercial, and Licensing teams.✔ Ensured that Rock in Rio met all contract objectives and deadlines.✔ Natura renewed its sponsorship and became one of the largest sponsors of Rock in Rio 2022.

Rio De Janeiro

✔ As the person responsible for the strategic marketing and communication plan aligned with the annual budget, my duties included:  Managing the internal marketing team and partners, which included a digital marketing agency, offline marketing agency, press office, and events agency.  Producing and promoting events such as workshops, congresses, and training sessions for doctors and specialists.  Successfully relaunching the official Facebook page, which resulted in a threefold increase in the number of followers in just two months.  Forming partnerships with doctors and entities to enhance the brand's reach and impact.

Rio De Janeiro Area, Brazil

✔ Successfully implemented operational planning for Spectator Services across 12 venues, including the Olympic and Paralympic Village, where our team welcomed over 350,000 spectators during the Games.✔ Recruited, trained, and supervised a team of 7 leaders, 16 supervisors, and 36 coordinators who managed over 800 volunteers across 12 venues.✔ Developed EVS policies and procedures, Fixture, Furniture and Equipment for all venues, Fleet maps, Wayfinding and Signage, and seating bowl resolutions.✔ Collaborated with the Security Team to develop the Mag & Bag plan and with the Spectator Experience Team to create the Spectator Information Guide.✔ Served as a member of the Main Operation Centre (MOC) during the Games.✔ Represented Rio 2016 Event Services during IOC and IPC visits before and during the Games.✔ Fostered positive relationships with other areas such as Security, Brand Management, Partner Services, Accreditation, Brand Protection, Ticketing, Licensing, Food & Beverage, and Venue Management, in order to ensure smooth operations.

Rio De Janeiro Area, Brazil

✔ Acted as Manager at FINA Diving World Cup, major Test Event of Rio 2016 (Feb/2016).Acted as Manager at FINA Diving World Cup, major Test Event of Rio 2016 (Feb/2016): o Developed venue operation plans, scoping all workforce, technical and equipment resources required. o Developed and conducted the VST (Venue Specific Training) for volunteers. o Spectator satisfaction raised from 8.2 to 8.9 according to survey during the event. ✔ Acted as manager/coordinator at other 4 test events (basketball, tennis, boxing, and rowing). ✔ Developed the strategic and operational planning for Info Booth and Mobility Services (36 venues).

Rio De Janeiro

✔ Formulated the strategy for the Rio 2016 Education Program, known as "Transforma", which successfully reached out to 8 million children and 16,000 schools across Brazil.✔ Oversaw the timely completion of project milestones and regularly reported to the International Olympic Committee (IOC) and the International Paralympic Committee (IPC).✔ Administered various program activities and provided support for report and presentation preparations to IOC, IPC, sponsors, and government officials.✔ Coordinated multiple events such as: o Workshop "Teaching Olympic & Paralympic Values" for Teachers from different disciplines. o Young Leaders Development and Design Contest on Olympic Day for students. o Workshops on the London 2012 Games to Governments and Sponsors. o Coordinated the "Volunteers in Schools" Program on Olympic & Paralympic Values for Rio 2016 employees.✔ Budget Award, 2012.

Rio De Janeiro Area, Brazil

✔ In charge of overseeing the company's professional marketing efforts, which involves forecasting sales, creating product samples, developing marketing campaigns, and producing promotional materials for the medical sales team.

São Paulo Area, Brazil

✔ Responsible for professional marketing and medical visitation team management in several cities in Brazil: o Developed and Coordinated the Education Program, which reached 600 dermatologists in Brazil. ✔ Responsible for planning and coordinating promotions connected with sales to consumers and dermatologists: o Curling Arena at Shopping Eldorado for consumers + "Norwegian Cup" for medical representatives: sales reached historic share. ✔ Responsible for tracking results (Nielsen and IMS).

Rio De Janeiro Area, Brazil

✔ Managed media customization, serving as a liaison between the commercial department and advertising market to create new business opportunities.

Mestrado Em Administração De Empresas, Marketing

Dissertação de Mestrado: "A INFLUÊNCIA DO ENDOSSO DE CELEBRIDADES DO ESPORTE NA INTENÇÃO DE COMPRA: O Efeito do Envolvimento do Consumidor.

Exchange Student, International Mba

Bacharelado Em Administração, Business Administration, Management And Operations

Ensinos Fundamental E Médio