Natalie Allison Email & Phone Number

Costa Mesa, California, United States

Costa Mesa, California, United States

Remote

• Developed effective marketing strategies and owned creative review process for website renovation, brand messaging, promotions, and digital/social communications.• Cultivated strategic partnerships to deliver virtual classes and camps during challenges presented by COVID.• Created and managed comprehensive marketing calendar.

Cypress, Ca

• Cultivated and leveraged key cross-organizational relationships resulting in distinct brand integrity, expanded national multi-channel product exposure, and increased profitability for accessory and apparel brands. • Led all departmental operations for multiple product lines and managed bicoastal marketing staff.• Directed go-to-market activity by leading collaboration among product planning, engineering, sales, business operations, and creative teams.• Managed internal and external creative teams to produce collateral including sales communications, POP, media relations, digital content, and production of 200+-page accessories catalogs.• Created and managed marketing timeline to ensure milestones and deadlines were met, delivering status reporting to executive stakeholders.

Cypress, Ca

• Enhanced effectiveness of cross-departmental communications and collaborations by administrating multi-million-dollar marketing budget, supervising marketing coordinators, and accomplishing process improvements. • Assisted trade shows and consumer events including, booth design, participant training, schedule coordination, and product representation. • Coordinated all dealer-focused communications, created sales materials for dozens of accessories per vehicle across 4 business units and ensured sales team had branded collateral for dealerships and customers.• Executed unique, interactive experiences for consumer events, dealership meetings, and industry trade shows.

Cypress, Ca

• Assisted in design, production, and implementation of sales programs and incentives for dealer network.• Created marketing plans for seasonal product launches and press events.• Developed and executed marketing projects and programs for consumers and dealers.• Managed product and catalog location photo shoots including securing talent, permits, photographer, and product while ensuring corporate visual identity guidelines.• Coordinated logistics for product displays at national consumer events and media launches.