Co-Founder of well kept, a bath, body and home essentials company: http://www.keepwellkept.comOur staple product is a solid brass razor which provides a more sustainable and superior shave than traditional plastic disposable razors. We carry a line of products curated around transforming the shaving routine into ritual. Currently sold online and in retailers internationally.

Oversaw digital marketing content strategy from conception to execution while working closely with design and development team. Supported holiday marketing strategy development across retail, social, PR and events teams.

Working with various clients as a marketing consultant, I manage brand development, communication and marketing strategies, digital marketing, social media execution, event production and creative, targeted messaging. With a focus on sustainability in the apparel industry, some of the key clients I work with include, but are not limited to: SITKA Apparel Inc. // ECO FASHION WEEK // NICOLE BRIDGER Women’s Apparel // Sustainable Brands Events // ARITZIA Inc.

With a life long interest in the environment, I came to Offsetters wanting to learn about corporate sustainability. At Offsetters, I managed all channels of marketing, including online, print, content, social, press, event and sponsorship through a sustainable focus.// Advised clients on sustainable marketing practices by developing innovative strategies to help them effectively communicate their corporate sustainability efforts, increase consumer engagement activities, and enhance their brand loyalty.// Conceptualized brand identity for parent company in three months, by directing design of logo, website, overall branding, key messaging, marketing materials and marketing strategy.// Activated partnership with Sustainable Brands by hosting an event during their conference of 2,000+ attendees, securing panel session for our CEO at the conference, developing online content and executing a webinar.// Worked closely with the project management team to translate environmental management project successes into consumer facing stories and communication pieces with tangible value and impactful results.

As the Marketing Coordinator and then Marketing Manager at Quiksilver Canada, I launched global, national and local campaigns successfully across integrated marketing platforms; consisting of but not limited to, outdoor advertising, print, online, digital, social, retail, sponsorship and events.// Managed and implemented multichannel campaigns by leveraging my strong organization, efficient time management and effective communication skills.// Achieved incremental sales growth from execution of Retail Marketing campaigns. I implemented national retail campaigns; oversaw visual merchandising; executed in store brand build outs and launched national sales incentives. I focused on innovating unique brand experiences in retail locations while emphasizing our product story.// Built and strengthened strong relationships with our stakeholders – resorts, athletes, partners, retailers, peers - through collaboration and sponsorship, by actively listening to their needs, providing clear communication and achieving mutually beneficial goals. // Strategically produced and successfully executed several seasonal tradeshows, global movie premieres, national and grassroots events. I coordinated between involved parties, organized factors surrounding the event promotion, infrastructure, aesthetics, production and ensured a strong consumer brand experience. // Communicated professionally while adapting to varying interactions with Creative Departments to Sales Executives, Contractors, Retail Accounts, Athletes and Media Partners. Strengthened these relationships by aligning each stakeholder’s objectives and maintain frequent communication.// Facilitated accurate budget management after redeveloping the Canadian budget systems. Analyzed national sales data, utilized my excel capabilities and leveraged strategic planning to allocate our budget and track expenditures.

I had the incredible opportunity to be on the founding team of ARC and develop the branding and marketing strategy from day one. Along with the marketing experience, I was able to live in South Africa for six weeks mentoring entrepreneurs; analyzing business development opportunities for the region; and producing a three-day executive workshops.

Through direct interaction and engagement with consumers, my role was to enable companies, such as Rogers, Kokanee and Samsung during the Vancouver 2010 Winter Olympic Games to reach their sales goals through experiential marketing by increasing brand awareness, product knowledge and offering customer support.

While living in Australia on exchange from Sauder, I had the unique opportunity to work for SAS. I led the development of a targeted marketing plan to increase brand awareness, sales opportunities and client relationship management.