Natalie Fitzsimmons Email & Phone Number

San Diego, Ca, Us

San Francisco, California, Us

RollWorks offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business.

Middletown, Ri, Us

Built and executed best-in-class global marketing programs for publicly traded satellite communications OEM and CaaS provider. • Owned the strategy, development, execution, and roadmap for global marketing programs and awareness-driving brand campaigns• Led successful product launches by planning and implementing go-to-market campaigns and providing ongoing marketing support in close collaboration with cross-functional teams (Product Development, Sales, Engineering, Finance, and Services)• Supported an international sales team by planning and executing lead generation, awareness, onboarding, and nurturing campaigns that met strategic company goals• Developed a vast library of digital content and highly technical product resources, including blogs, webinars, testimonials, ads, videos, datasheets, landing pages, emails, presentations, trainings, brochures, and social media that supported the execution of lifecycle marketing campaigns that increased market awareness, generated demand, accelerated the pipeline, and drove sales• Led global cross-functional team meetings, presented KPIs, insights, analytics, recommendations, and opportunities to department heads• Conducted competitive marketing research and maintained assessment of competitive positioning, products, trends, and price points identifying and recommending positioning and product/service messaging

Providence, Ri, Us

Served as a go-to expert in crafting the strategy, execution, analysis, and ongoing optimization of multi-tactical and high-dollar national and global media plans for B2B and DTC clients at award-winning, fully integrated marketing agency. • Identified the most cost-effective media mix by market and deployed across digital and offline channels (PPC, SEM, programmatic, display, video, native, social, OOT, connected TV, OOH, print, and broadcast)• Aligned media plans with client goals, exceeded business objectives, and enhanced the client's relationship with the agency• Managed client's end-to-end campaign lifecycle ensuring campaigns were successfully implemented and optimized• Delivered enhanced reporting and analysis, and provided strategic guidance to clients and partners• Leveraged advertising results and data to drive ongoing optimization of campaign performance

Quantico, Va, Us

Managed the planning, execution, and operations of marketing, sales, event, and sponsorship initiatives aboard two Marine Corps installations and for the world’s largest military air show.• Executed effective multichannel marketing, digital, and communications strategies that grew over 80 retail facilities and programs including convenience stores, quick-service restaurants, fitness and recreation centers, as well as behavioral health, family care, education, and personal development services• Provided direction, assistance, and mentorship to marketing and creative staff as needed on all projects and daily tasks • Regularly provided reporting of data analytics and tracking across all marketing activities (social, email, websites, SMS, OOH) and identified and implemented optimization strategies

Led marketing department for publicly traded, global smartphone brand. Reported directly to CEO and managed all aspects of digital and offline marketing, public relations, and branding. • Established and implemented go-to-market strategies, proprietary guidelines, programs, and procedures aimed at driving revenue while ensuring consistent and compelling messaging across all channels• Developed and managed the brand strategy, positioning, and execution across all customer touchpoints and experiences• Analyzed market and consumer research to develop insights to refine marketing strategy, lead content planning, and develop winning partnerships

Chicago, Il, Us

Developed and executed tactical marketing efforts across all channels for luxury hotel and nightclub. • Administered, implemented, and evaluated branding objectives, promotional and public relations efforts, advertising, social media strategy, and communication programs• Provided day-to-day management of multiple agencies and marketing partners• Led creative vision and directed design concepts for a variety of marketing channels including digital advertising, video, collateral, web, and social media that drove brand loyalty and engagement• Identified and maximized strategic partner relationships and promotional opportunities• Oversaw and executed programming and special events that drove attendance and educated new market segments• Acted as the driving force behind forward-thinking programming ideas and initiatives which generated valuable press coverage and increased revenues

Provided strategic leadership, development, and management of all aspects of marketing, ticketing, artist relations, and customer support for 1,500-person capacity event center. • Spearheaded and executed a fully integrated marketing program including digital advertising, promotions, video, social media, sponsorship, partnership marketing, community relations, and publicity that significantly increased awareness, leveraged interest, fostered revenue growth, and enhanced the venue’s public image

Beverly Hills, California, Us

In charge of marketing over 230 concerts per year at House of Blues San Diego. • Established, implemented, and executed marketing plans that reached new audiences and drove venue’s ticket revenue and attendance goals• Managed budgets, venue collateral, social media platforms, website, CRM, public relations, and marketing partners• Pursued, negotiated and fostered relationships with media outlets, retail stores, restaurants, hotels, nonprofits, and social organizations • Developed and executed promotions and sponsorships that enhanced brand image, while increasing sales

Delivered immediate and measurable results for a variety of accounts (cosmetic, health, food, legal, and educational) at direct response advertising agency. • Worked closely with the president to ensure client satisfaction and project completion. Held key role in maintaining and nurturing client relationships, campaign planning and research, media buying and negotiation, preparation of tracking reports and analytics, asset and presentation management, copywriting, trafficking, and website maintenance