Natalie Franco V personal email
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Experienced Marketing Communications Lead, Entrepreneur and International Management experience in Business Planning, Product Design and Development, Branding, Communications and Digital Marketing, Sales Force Education, Retail Sales and eCommerce, Purchases and CRM. Worked in National and Multinational firms, across different industries and diversa cultures. Gifted with a unique and rare combination of holistic business knowledge and creative, innovative competencies.Curious and instinctive, with a wide array of interests. A people person. Nature and Animal lover. Ethically minded, kind, and empathetic.Industry Experience: Manufacturing (Apparel,Accesories), Service-Providing (Retail, Clothing, Accessories, Luxury Jewelry, Health and Beauty products direct sales), Information (News Media & Advertising, Internet, Social Media), Financial Activities (Commercial Real Estate development projects), Leisure and Hospitality (Entertainment, Accommodation and Food services)Skills: Digital Marketing, Communications, Social Media, eCommerce & Retail, Strategy and Business planning, Branding, Product Design & Development, Purchases, Marketing & Sales, CRM. Entrepreneur. Experience across diverse industries and countries. Competencies: Creative, Innovative, Initiative, Resourceful, Analytic, Attentive to detail, Writing skills, Communications, Interpersonal relationships, Multicultural Awareness, Ability to Work in Teams, Flexibility and Adaptability.
Nina Communications
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Communications And Digital Marketing LeadNina Communications Jul 2018 - PresentMiami, Florida, United States- Developed business plan and business strategy for the creation of Nina Digital Marketing Agency. Designed, and developed the company services portfolio.- CRM. Customer acquisition and retention strategies, customer journey understanding and delivery of exceptional experiences throughout agency- client interaction. - Client assessment, thorough knowledge and understanding of client´s industries, products, services, markets, and expectations- Develop client´s branding, image, communications and digital marketing strategy, and digital transformation as needed- Definition of tasks, team, timelines, and costs. Project management.- Management and coordination of internal and free-lance digital teams, and suppliers- Creation of digital and printed media publications, content, design, and production.- Media Marketing Channels management, traditional and digital media. Social media.- Agency and client performance analysis management- Clients: www.hotelesnico.com, www.ninahogarsenior.com, @poderosascolombia, @labolera_1976
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Director And OwnerHoteles Nico & Casa De Huéspedes Casa Franco Boutique Hotel Oct 2008 - Jul 2018Bogota,D.C., Capital District, Colombia- Business planning, business strategy, finance, human resources, operations, purchases, marketing, direct and online sales, CRM. - Booking management across online aggregators (Tripadvisor.com, Booking.com, Agoda.com, Expedia.com). - Digital Transformation, Digital Marketing and Social Media Strategy, eCommerce.- Achieved 55% average yearly occupancy rate
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Franchise ServicesDfc Services Corp Apr 2008 - Jul 2008- Definition and Identification of service improvement opportunities for CEI franchises- Development and implementation of service initiatives by means of managing relations between CEI Franchise Directors and DFCS Operational center- Creation and launch of an intranet communication tool to register and follow up franchise service requirements and solution timing - Conception and implementation of knowledge and training strategies across the operational center and CEI Franchises and stores.- New store set-up project management
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Ppg Business Unit Management, Project Manager & Product DevelopmentDfc Services Corp Apr 2006 - Jul 2008- Conceived and deployed a new and revolutionary business concept , based on self service , cash and carry bundled jewelry gifts for duty free retailers- Created an holistic concept, from patented double functionality packaging to POS displays- Implemented all aspects of the venture; business plan, business strategy, product development, purchases, operations, cost structures and pricing strategy, distribution, brand, image and communication strategy development. - Expected 1st year sales: US 2 million
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Commercial Real Estate Development ManagerLa Bolera Unicentro Shopping Mall Aug 2002 - Jun 2005Bogota,D.C., Capital District, Colombia- Development, negotiation and deployment of construction development project: 130,000 Sqf. of retail space in No.1 shopping mall in Colombia.- Sales forecast in Colombian market value: US $ 70.000.000.- 500% increase of site value.- Evaluation of entertainment business model, delivery of marketing strategy recommendation to increase sales performance by 20%. Defined core business indexes
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Chief Executive OfficerLocomodo Y Cia Feb 2003 - Jul 2003- Conducted start up business plan for the exports of Locomodo branded apparel into the United States and Europe.- Coordinated the development of a 250 SKU’s Locomodo fashion collection and coordinated design of corporate uniforms for external corporations. - Responsible of product development, purchases, sales, distribution, product pricing and billing.
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Customer Relationship Director- Subscribers ClubEl Tiempo Casa Editorial Jun 1998 - Jul 1999- Developed CRM, marketing and service strategies for over 650,000 national readers and family members.- Conceived and deployed advertising campaigns in different media, including concept and launch of a business to consumer web site solution.- Designed and implemented an information and customer feedback channel through 1-800 free line and online communication. - Realized awareness and cost reduction objectives.- Achieved 84% increase in benefit consumption and maintained retention rates. -
Creative Services DirectorYanbal International Feb 1994 - Nov 1997- Managed and directed an in-house advertising agency; concept, budgets, lead times, direction of creative team, free lancers and external advertising agencies.- Created and implemented written and visual communication strategies with commercial, motivational and educational purposes for Colombia, Peru, Ecuador, Venezuela, Bolivia, and Mexico’s operations.- Proposed and defined new jewelry and cosmetic products and contributed to the corporate image renewal strategy. - Participated in the development of corporate sales force educational programs.- Improved resource management, increased catalog circulation and quality, with direct influence on sales and business model comprehension.- Increased company and product awareness.- 94% sales increase in 4 years. 1997 Year Sales US 500 million -
Sales And Marketing DirectorUnited Colors Of Benetton Jan 1990 - May 1993- Contributed to start-up of Benetton franchise operations in Colombia.- Facilitated product development, purchases of raw materials and finished goods.- Planned stores inventories, prices, promotions, sales forecast, visual merchandising and hired and trained sales associates and managers.- Developed marketing strategies, communication and PR programs to strengthen brand introduction and positioning in the country. - Responsible of liaisons with Benetton headquarters in Italy and local franchises.- Introduced an international brand in local market, through opening of 11 direct Benetton Stores and 8 licensees.
Natalie Franco V Skills
Natalie Franco V Education Details
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Master In Business Administration -
Fashion Design
Frequently Asked Questions about Natalie Franco V
What company does Natalie Franco V work for?
Natalie Franco V works for Nina Communications
What is Natalie Franco V's role at the current company?
Natalie Franco V's current role is Communications and Digital Marketing Director at Nina Agency.
What is Natalie Franco V's email address?
Natalie Franco V's email address is na****@****hoo.com
What schools did Natalie Franco V attend?
Natalie Franco V attended Hult International Business School, Istituto Europeo Di Design.
What are some of Natalie Franco V's interests?
Natalie Franco V has interest in Social Services, Children, Languages, Civil Rights And Social Action, New Business Developments, Environment, Education, Business Start Ups, Reading, Poverty Alleviation.
What skills is Natalie Franco V known for?
Natalie Franco V has skills like Purchasing, Sales, Merchandising, Start Ups, Marketing, Management, Public Relations, Leadership, Retail, Strategy, Advertising, Product Development.
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