Natalie Gershon Email & Phone Number

Kansas City, Mo, Us

Vancouver, B.C., Ca

Sometimes you need a fresh perspective, a VP of Common Sense, a connector of the dots or a little expertise to help get your team rowing in the right direction. I get it because I've been there. I've had the pleasure of working with a wide range of brands to drive growth, develop strategy and design innovation. While I cannot share the details of them all, here are some of the highlights . . .* Cross-category innovation for a major beverage brand* Menu strategy and website development for one of my favorite new restaurants * Trade marketing strategy for a category disruptor expanding in national chain accounts* Sponsorship/partnership outreach, negotiation and activation design with a major entertainment property for notable CPG brand* Annual planning strategy and process development for emerging CPG brand* DTC and retail channel strategy development for a snack brand* Media planning and content development for a kick ass service business

Charged with building new revenue streams through innovation, distribution and own-premise expansion, I focused the brand's beer portfolio and distributor efforts to drive incremental dollars on high margin, high velocity products, collaborated to drive the 2023 launch of Three Notch'd Distilling Co.’s RTD series and highly curated Bourbon series. In addition, to a Dec 2023 soft launch of Uncool, a disruptive NA beer brand that seeks to win the Gen Z consumer through authenticity so you = you.

Los Angeles, California, Us

Disrupting junk food, one snack at a time

Kansas City, Mo, Us

In this growth-focused, senior leadership opportunity, I was charged with revitalizing two storied breweries, operating outside of the traditional founder narrative. Leading a team of sixteen across Duvel USA’s portfolio, including in-house creative, digital, events and trade marketing, we delivered positive growth by creating a brand strategy and partnerships that drove our connection at a national, regional and local level. Working closely with our production and sales teams, I outlined a purposeful innovation strategy focusing on elevated collaborations, new innovation and reinvigorating long-term brand franchises within Boulevard’s beer business. In addition, I launched the Boulevard Beverage Co., with entrants in rapidly growing RTD and seltzer categories, and the OMG Series, a disruptive playground for Brewery Ommegang.

Los Angeles, Ca, Us

Zevia is the first naturally sweetened zero calorie soda and beverage brand so you can LIVE YOUR BEST! A stellar experience encompassing strategy, sales and marketing. In my time at Zevia, I served as a member of the Senior Management Team, guiding rapid 8x growth, to become the largest independent zero calorie soft drink brand in the US. In collaboration with our sales team, I designed an efficient and successful shopper marketing strategy and personally managed the brand's 7-figure Amazon business, growing it over 100% YoY. As a disruptor to the traditional CSD category, I crafted the brand’s voice and architecture, marketing strategy and supporting department into a team of ten including consumer and trade marketing, digital, content, design and customer service.

Los Angeles, Ca, Us

Managed brand marketing, trade marketing, customer service, design and product development teams of eight. Lead the company’s re-branding across packaging, website, sales strategy and supporting marketing initiatives. Responsible for the development of a strategic five year R&D plan and supporting marketing strategies for key retailers including Costco, Petco, Stop & Shop, Whole Foods and Safeway. Selected Accomplishments* Grew company over 500% in three years by expanding product breadth and depth, re-branding and aligning with strategic partners, distributors and retailers* Successfully launched four unique product lines including a re-launch of canned food with new packaging and innovative product style resulting in increased turns from 0.5 to over 6 units/store/week on average* Managed participation, promotion and ROI for trade shows across multiple channels, open houses and consumer events. Created cost and efficiency solutions for all, specifically consumer events, resulting in a 5x improvement in ROI * Designed and launched new company website, retailer portal, intranet and social media outlets, to increase trade and consumer engagement, growing the consumer social community from 150 members to 36,000+ followers by creating interactive campaigns, promotions and alignment with strategic partnerships * Revamped DOGSWELL® Cares™ resulting in over 2mil meals donated in 2010 to date with no above the line cost to the company* Awarded “Most Improved Marketing and Promotions” from the Pet Industry Distributors Association 2010

Los Angeles, Ca, Us

Recruited for Organizational Development, specifically the establishment of the Human Resources, Operations and Finance departments. Charged with the creation of all HR and Finance procedures including company compliance policies, company payroll, A/R, A/P, audits, cash flow analysis, purchasing process, budget tracking, reporting and external audits. Managed all legal issues with regards to employee and vendor issues, company Intellectual Property rights, overseas fraud protection, customs and FDA compliance issues. Maintained supplier and warehouse relationships, implemented improved customer order processing procedures, return and credit memo processing logistical efficiencies. Responsible for team of six across multiple disciplines. Selected Accomplishments* Cut company benefits costs by 22% with improved insurance coverage and increased company contribution* Built tiered sales organization and grew the sales department from six to twenty-five outside team members in seven months including training and commission structures* Developed a more cost effective system for in-house online order fulfillment increasing average margin 15%* Coordinated all International product purchasing, inbound freight and customs broker relationships and cut costs by 14% in the process

Los Angeles, California, Us

Assisted Jonathan Davis Jr. and Suzanna Makkos, VP and Director of Development, respectively, with script coverage, production assistance and personal requests. Coordinated meetings with high level talent, department purchasing, expense reporting and department development project tracking. Selected Accomplishments* Created and managed the drama and comedy development departments' internship program, including hiring, training and coordinating cross-department initiatives for professional growth* Reduced department supply budget by 15% by creating server database of scripts and tracking materials

Us

Responsible for all HR functions including recruiting, hiring and training staff, company payroll and creating company compliance processes and policies, including resignation and termination process in a high-turnover environment including the management of two administrative assistants. Executed weekly bookkeeping duties including payroll, commissions, A/R and A/P. Selected Accomplishments* Hired and trained over 150 sales representatives within six months* Developed loss prevention solutions for cash on hand

Hired, trained and maintained a team of 16 including bartenders, wait staff, security and kitchen staff for a business owner new to the area. Ensured financial stability of the business by managing all accounting, purchasing, payroll and investor management. Spearheaded grassroots marketing campaigns including collegiate and community involvement and strategic partnerships with local events like the Long Beach Grand Prix.Selected Accomplishments• Established social networking pages for business and promotions for collegiate and community user interaction growing the business over 50% quarterly• Implemented purchasing guidelines, managed vendors and installed POS system for efficiency and tracking

Ba, Communication Studies With An Emphasis In Interpersonal And Organizational Communication

Education record