Helping startups, causes and individuals to tell their stories effectively. Consulting services include marketing communications strategy, copywriting, PR support, social media strategy, and special event support for nonprofit, tech, food and arts industries.

Badassery is a highly curated community of rising leaders that is on a mission to bring real, underheard voices together and unleash their collective power.

Helping startups, causes and individuals to tell their stories effectively. Consulting services include marketing communications strategy, copywriting, PR support, social media strategy, and special event support for nonprofit, tech, food and arts industries.

Managed a public relations team of six to plan and execute high-profile publicity events and public service announcements with partner organizations including The New York Yankees, The New York Rangers, Macy's and Bloomingdale's, The Soros Fund, NYSE, NASDAQ, Morgan Stanley, PVH, Radio City Music Hall, Variety, actor Jake T. Austin, The New York Pops and ABC News legend Barbara Walters. Writer and editor of "Around the House," a 20-page quarterly newsletter highlighting fundraising… Show more Managed a public relations team of six to plan and execute high-profile publicity events and public service announcements with partner organizations including The New York Yankees, The New York Rangers, Macy's and Bloomingdale's, The Soros Fund, NYSE, NASDAQ, Morgan Stanley, PVH, Radio City Music Hall, Variety, actor Jake T. Austin, The New York Pops and ABC News legend Barbara Walters. Writer and editor of "Around the House," a 20-page quarterly newsletter highlighting fundraising efforts and family programming functions. Also edited the annual report, using strong visuals and creative storytelling to illustrate how the $12 million budget helped to advance the organization's mission providing temporary housing for families battling pediatric cancer.Created engaging original content including photos, video, and emotional appeals on Facebook, Twitter, Instagram, YouTube and Vimeo channels. Publicity and planning (including video production) for more than 30 annual events including the Gala in May, which raises between $3.5-$6.5M. Show less

Highlights: Developed and executed media relations program for 2008 and 2010 “Healthy Minds Across America,” campaigns to raise awareness about mental illness in 47 cities throughout the U.S. and Canada -- all conducted on the same day.Editorial director for “News from NARSAD,” a consumer newsletter highlighting personal stories of donors, volunteers and researchers; annual report; and appeal letters.

Accounts: Ethicon Endo-Surgery (J&J), American Society for Bariatric Surgery, Codman (J&J)Promoted direct-to-consumer campaigns that included interviews with surgeons and patients, feature-style press releases and media relations campaigns about weight-loss surgery.Also planned and executed seminars at senior centers throughout the U.S. to promote awareness of Normal Pressure Hydrocephalus (NPH), or “The Alzheimer’s Imposter.”

Heavy work in the areas of advocacy and crisis communications: ▪ Served as spokesperson for international trade association during anthrax crisis and telemarketing industry's implementation of the national Do Not Call list. ▪ Crisis communications expert who provided publicity support through the anthrax crisis and consumer issues such as telemarketing, spam and fraud.▪ Also traveled extensively to provide publicity support for conferences, wrote press releases and… Show more Heavy work in the areas of advocacy and crisis communications: ▪ Served as spokesperson for international trade association during anthrax crisis and telemarketing industry's implementation of the national Do Not Call list. ▪ Crisis communications expert who provided publicity support through the anthrax crisis and consumer issues such as telemarketing, spam and fraud.▪ Also traveled extensively to provide publicity support for conferences, wrote press releases and plans, and edited newsletters for member/employee communications. Show less