Natalie Harrell Email & Phone Number

Arlington, Virginia, United States

As the Director of Communications for the National District Attorneys Association (NDAA), I am focused on elevating the voice of our nation's prosecutors through effective media relations and strategic communications. I oversee all aspects of the organization's communications strategy, including developing and implementing messaging that aligns with the.

Tampa/St. Petersburg, Florida Area

• Primary media spokesperson for the Suncoast region of DCF, providing on-record statements and interviews at the local and national level. Provides leadership to the regional communication team, responding to over 6,500.
• Provide strategic advice to senior government officials, including the Secretary of DCF and the Governor’s office, to enhance and protect the agency’s reputation while aligning communications to promote the growth of.
• Solely responsible for the development and execution of an integrated strategic communications plan that encompasses PR strategy, media relations, senior executive leadership communications, issues/crisis management.
• An accomplished leader, fostering a team environment that inspires innovative, creative thinking aligned to the business units’ goals and objectives. Cultivates a team spirit that collaborates across business units.
• Twice appointed PIO for the Food for Florida Program, a statewide hurricane response program partnership between The United States Food & Drug Administration and the State of Florida to provide additional food benefits.
• Specialize in brand storytelling and strategic communication to accomplish agency goals, earning special recognition from former FL Governor Scott.

Tampa/St. Petersburg, Florida Area

• Responsible for all brand development through interactive marketing activities. Plan, develop and execute an effective online presence aimed at enhancing the organization's standing in the community as well as increase.
• Implemented a brand development plan and policies to target customers, increase traffic across all platforms and boost conversions in all areas, including store purchases, girl and volunteer registration, and audience.
• Built effective content strategies and launched a new online store, leading to increased revenue generation, sales per consumer increases, and increased usage by the target audience.
• Managed a comprehensive redesign of internal and external communications, including web metrics analytics and reporting procedures for optimization and continuous improvement of council's interactive communications.

Tampa/St. Petersburg, Florida Area

• Experienced consultant with multiple clients, developed and implemented a wide range of communications campaigns for government, non-profit and for-profit organizations. Provided leadership for communication strategies.
• Lead Media Relations Consultant and Manager for the 2010 National Hurricane Conference in Orlando, FL. Served as Conference Spokesperson and Media Room Director for the international event that credentials over 70.

Designed and managed multiple projects including: creation and implementation of public relations strategies, ongoing initiatives with new media strategies, development of a continuity of operations plan and crisis communications plan, and annual communications plan. Provided oversight to all advertising and promotional communications projects for print.

Tampa/St. Petersburg, Florida Area

Primary spokesperson for City Hall, Police, Fire, Public Works & Leisure Services. Served as communications advisor to City Manager and all department directors. Managed all department strategies for improving public relations, communications, citizen outreach, and marketing of city services and special events. Prepared and administered annual city.

Tampa/St. Petersburg, Florida Area

Wrote news stories for three daily broadcasts on multiple tight deadlines. Supervised reporter assignments and provided final oversight of all copy edits and style formatting. Developed stories and arranged interviews. Served as communication liaison between field crews, production staff and on-air talent.

Sarasota, Florida Area

Planned, wrote and managed daily newscasts and live events. Reported and wrote news stories for broadcast on tight deadline. Assigned stories and monitored progress of staff. Proofed show copy for content, grammar and formatting. Researched and analyzed background information. Investigated and reported on breaking news and feature news stories.