Natalie Indra Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Leading consumer-first strategy, integrated marketing communications, e-commerce, brand experience, consumer experience, internal creative and external agencies and partners.

Vancouver, British Columbia, Canada

In this role, I build and managed the digital team at Nature's Path the worlds largest independant organic breakfast and snack foods brand, comprising of Nature's Path, EnviroKidz, Love Crunch and Que Pasa. I lead the strategic planning, annual forecasting and budgeting of the digital program, overseeing the rollout of all digital marketing strategies and initiatives to ensure consistency with overarching business goals. I built and grew an exceptional digital marketing team from the ground up, comprised of social media experts, content/storytelling specialists, web experience experts, designers as well as an external team of UI/UX specialists, dev experts and video artists. In this role I also helped shift focus to a consumer first model and drove change within the organization that resulted in a shift of thinking from loyal consumer to loyal brand focus. Areas of impact:- Team development and coaching- Strategic planning - Web development innovation- Digital storytelling (Brand & Corporate cause) - Advertising (Brand & Corporate)- Social media strategy- Website rebrands - Complex contract negotiation

In this role, I build and managed the digital team at Nature's Path the worlds largest independant organic breakfast and snack foods brand, comprising of Nature's Path, EnviroKidz, Love Crunch and Que Pasa. I lead the strategic planning, annual forecasting and budgeting of the digital program, overseeing the rollout of all digital marketing strategies and initiatives to ensure consistency with overarching business goals. I built and grew an exceptional digital marketing team from the ground up, comprised of social media experts, content/storytelling specialists, web experience experts, designers as well as an external team of UI/UX specialists, dev experts and video artists. In this role I also helped shift focus to a consumer first model and drove change within the organization that resulted in a shift of thinking from loyal consumer to loyal brand focus. Areas of impact:- Team development and coaching- Strategic planning - Web development innovation- Digital storytelling (Brand & Corporate cause) - Advertising (Brand & Corporate)- Social media strategy- Website rebrands - Complex contract negotiation

Vancouver, British Columbia, Canada

Euphorica was a startup SEO SaaS company. In this role, I was a vital member of the founding marketing team tasked with developing the B2B go to market strategy, scaling channel strategies, and media approach. Areas of impact: - Content Strategy development- Digital advertising strategy development - Team recruiting and coaching - Business development

Vancouver, Canada Area

HStreet Media was the internal digital agency for BetUS a prominent US sportsbook. In this role I lead all of the media planning and purchasing and established the brands social media and content approach as technology emerged. Together with our creative and web experience teams, I analyzed our user journeys to optimize CRO to ensure we always delivered the best user experience. Additionally, I also supported our search marketing team to improve customer insights and better understand key audience needs. Areas of impact: - Digital strategy and approach- Social media brand approach- Media planning, buying and optimizing - Project & campaign management

Vancouver, Bc

H Street Media was the internal digital agency for BetUS a prominent US sportsbook. In this role I lead all of the media planning and purchasing and established the brands social media and content approach as technology emerged. Together with our creative and web experience teams, I analyzed our user journeys to optimize CRO to ensure we always delivered the best user experience. Additionally, I also supported our search marketing team to improve customer insights and better understand key audience needs. Areas of impact: - Best in class media strategy - Digital strategy and approach- Social media brand approach- Media planning, buying and optimizing - Project & campaign management

Vancouver, British Columbia, Canada

Goon Pack existed at the intersection of Art, Fashion and Retail, with no shortage of creative stimuli in the co-founders environment, it was a brick-and-mortar concept that enabled content collaborations with Vice Magazine & TinyVices while trailblazing new retail models such as DTC that until this time had largely not existed in the Art and Fashion world. Carrying designs by locals Paper Bird, Evolt, and Main and Hastings, as well as internatioanl favourites by Opening Ceremony and Comme Des Garcon, Goon Pack’s inventory was painstakingly crafted and handpicked for the trying-without-trying Vancouver hipster.

San Francisco Bay Area

As the Associate Art Director I supported the AD with the creation of overall look of the films from pre to post production. Key cross functional support with Art Derpartment in coordinating visuals and art direction to bring the Directors vision to life.

Bachelor Of Fine Arts - Bfa, Theatre/Theater

Digital Communication And Media/Multimedia

Google Cmo Academy