I manage paid media campaigns for two prominent brands. In this role, my key responsibilities encompass the end-to-end process of campaign management, including ad creation, performance analysis, and campaign optimization.

I specialize in managing and optimizing paid social media and search campaigns for diverse clients, with expertise in ecommerce and hospitality. As a strategic consultant, I provide tailored guidance to empower businesses in achieving their goals with maximum ROI.

I manage paid social and paid search campaigns for diverse clients spanning multiple sectors. My primary role revolves around the planning, strategizing, and optimizing all paid campaigns to ensure their effectiveness and maximizing return on investment.

I played a pivotal role in establishing and expanding this agency, spearheading its growth and success. When I first began collaborating with clients, I took charge of managing paid search, social, and display campaigns for a single property. After delivering exceptional results, we acquired fourteen additional properties from the management company.In my role, I assumed complete responsibility for the planning, strategizing, execution, and optimization of all paid media campaigns. Additionally, I led monthly performance meetings with both the revenue and internal marketing teams, ensuring alignment and fostering productive collaboration.

I successfully managed a budget exceeding $2 million annually, overseeing paid search, display, paid social, and metasearch advertising campaigns. Taking a proactive approach, I planned, strategized, executed, and optimized all paid campaigns, ensuring their effectiveness and maximizing return on investment. Additionally, I provided regular reports to the digital marketing team and conducted monthly performance reviews with clients, fostering open communication and offering valuable insights for improvement.

I successfully managed a budget exceeding $2 million annually, overseeing paid search, display, paid social, and metasearch advertising campaigns. Taking a proactive approach, I planned, strategized, executed, and optimized all paid campaigns, ensuring their effectiveness and maximizing return on investment. Additionally, I provided regular reports to the digital marketing team and conducted monthly performance reviews with clients, fostering open communication and offering valuable insights for improvement.

Key Activities• Managed online marketing budgets for corporate account and e-commerce marketplaces• Developed and executed conversion driven paid media • Tracked, analyzed and reported to measure ROI and recommend next steps based on past performance• Collaborated with other marketing team members to integrate content into online marketing efforts including paid search, display, organic social posts, and social media ads• Set up conversion tracking and remarketing tags using Google Tag Manager• Identifed target audiences for paid search, social, and displaySocial • Created and implemented paid and organic social media strategy for sell-side account and B2B e-commerce marketplace• Planned and executed paid and organic social media campaigns and posts for B2B and e-commerce marketplaces• Managed over 13 social accounts, including B2B and 4 e-commerce marketplaces• Increased organic engagements by 96% and total followers by 120% YoY using paid and organic strategies• Increased monthly leads generated from Facebook, LinkedIn, and Twitter ads to 229 (+72%) and decreased cost-per-acquisition by $89 (-52%) YoYSEM and Display• Managed and optimized paid-search campaigns for corporate account, decreasing CPA by 65% YoY• Built out and managed paid search and display campaigns for B2B e-commerce construction marketplace, increased orders by 85% after taking in-house. • Planned and executed display campaigns across the Google Display Network, including paid YouTube ads. Responsible for ad copy, banner ads, and targeting Training and Management • Created and presented webinars on paid social media and paid search for sales and marketing teams• Created tutorials and trained customer service teams on how to respond to buyers on Hootsuite and across social media platforms• Trained and managed cross-functioning teams on how to access reports in Google Analytics, Facebook Business Manager, and social platforms

• Managed all social media channels: Facebook, Google+, Twitter, Pinterest, and LinkedIn• Wrote and curated content for all social media channels, monthly newsletter, and company blog• Launched brand business pages and accounts on Google+ and Twitter• Grew social media audience organically • Created visual content for social media channels • Owned, managed, and executed the content calendar for all social media platforms• Used Facebook insights, Hootsuite, and Google analytics to manage, measure, and analyze social media marketing initiatives• Contacted chapter members to request photos and additional information needed for content production

• Primary point of contact at headquarters office for the Northern California Region• Met or exceeded quarterly matching goals • Simultaneously managed over one hundred accounts and maintained high level of customer support for new and repeat program participants through frequent phone and email contact• Managed AuPairCare Live-in Childcare's Facebook fan page, Pinterest, Twitter, Google+ and the AuPairCare Blog• Consultative sales and account management • Worked with marketing team to develop new promotions• Managed monthly marketing campaigns

• Responsible for preparing and distributing financial aid documents for students in their second academic year • Responsible for overlooking sensitive and confidential documents relating to students’ and parents’ financial information• Counseled students and parents regarding their financial aid• Point of contact for students and parents both in person and over the phone• Worked with other faculty in order to help the students meet their educational goals• Participated in the planning and execution of various document deadlines throughout the school year• Designed and distributed fliers for financial aid recipients