Handle all aspects of Tradeshows and Events. Clients include:- CareerArc- INTOO- Career Star Group- Ceresa- Doctor.com- Nuconic Packaging

- Effectively managed $250K tradeshow budget generating more than $1.6M in gross sales- Executed best practices and negotiation resulting in savings of $65K annually- Researched and recommended tradeshows based on target market and opportunity - Organized all medical tradeshows for Internet Marketing Company. Responsible for strategy, negotiations, speaking engagements, space selection, model booking, giveaways and all exhibitor services and logistics (I&D, lead generation, electrical, internet, audio-visual, shipping, furniture rental) - Negotiated tradeshow contracts to include discounted booth fees, complimentary badges, promotional opportunities and speaking engagements - Implemented tradeshow communication programs including e-blast campaigns, sales collateral, room drops and attendee bag inserts - Created pre-show briefings and post-show evaluations for continuous improvement and ROI analysis

Provided consulting services to food packing company including Public Relations, Social Media and Email Marketing.

• Planned and facilitated 100+ medical tradeshows and events annually for digital media company – responsible for strategy, bookings, speaking engagements, space selection, vendor management, booth assets, registration, model coordination, giveaways and exhibitor services (I&D, electrical, internet, furniture, audio-visual, shipping, cleaning, furniture etc.)• Effectively managed $1.5M tradeshow budget generating more than $12M in gross sales• Refined existing processes and promoted best demonstrated practices, resulting in increased sales and an annual cost savings of $250k• Responsible for event management, including the planning and executing of meetings and speaking engagements, including organizing logistics, venue selection, contract negotiation, signage, collateral, audio-visual, speaker selection, e-campaigns, food and beverage (F&B), and budget development and reconciliation• Researched opportunities and partnerships in new verticals leading to 50+ new shows per year • Developed and managed tradeshow department, implementing new processes and reports to increase performance visibility and cross-functional sharing• Partnered with marketing to implement tradeshow communication programs including e-blast campaigns, online banner ads, sales collateral, VIP invitations, room drops and attendee bag inserts• Negotiated contracts on best-value pricing to include (but not limited to) discounted booth fees, complimentary badges, promotional opportunities and speaking engagements• Managed monthly and annual budget planning, maintenance and reconciliation• Conducted pre-show briefings and post-show evaluations for continuous improvement and ROI analysis

• Responsible for PWP’s marketing strategy, including the development and execution of all traffic-driving marketing communication programs, brochures/collateral, advertising, media buying/strategy, PR, direct mail campaigns, and social media• Responsible for event management, including planning, organizing and executing national conference logistics, RFP/venue selection, contract negotiation, rooming list, signage, collateral, transportation, audio-visual production, speaker selection, food and beverage (F&B), activities, entertainment, budget development and reconciliation• Organized grand opening for PWP’s plastics recycling facility with Coca-Cola – including event design, F&B, signage, speakers, invitations, AV, collateral, photography and press relations• Planned and facilitated all company tradeshows – responsible for vendor management, booth design and development, staffing, exhibitor services, giveaways, industry calendars, and hospitality events• Developed post-event questionnaires and result analysis for continuous improvement purposes• Charged with the creation and development of corporate brand management, including product and category positioning as well as maintaining brand stewardship across all marketing platforms• Created print advertising campaigns to increase PWP’s brand awareness, facilitating creative development, copywriting, production and photo shoots • Developed promotional strategies for new product launches, working with legal, sales and engineering to maximize product design and rollout• Managed PWP’s website, from development and redesign to maintenance and upkeep• Developed social media sites including Facebook, LinkedIn and YouTube• Performed extensive market research and competitive analysis • Managed relationships with outside vendors on multiple projects• Supervised the sample department, working closely with all sales staff to fulfill customer requests

• Organized user conference and corporate events from inception to completion, including development of collateral, signage, content, site negotiation, catering, speakers, e-campaigns, logistics, expense reconciliation and budget management• Assisted with development and execution of direct mail campaigns• Developed post-event questionnaires, database reports and marketing ROI analyses• Maintained research log and online event calendar

• Developed sales and marketing lifecycle system, incorporating customer profiling, lead generation, needs assessments and on-site presentations• Managed implementation timeline of Hospital Information Systems (HIS) software on Microsoft Project, focusing on training and staged rollout• Updated and composed web pages promoting M2’s product• Assisted in the promotion and planning of company’s tradeshows

• Developed and implemented an excel reporting template involving detailed reports and graphs that tracked lead generation brought in through direct marketing and advertising medium. • Created and analyzed frequency and cross tabulation reports