Natalie S. Email & Phone Number

Handle all aspects of Tradeshows and Events. Clients include:- CareerArc- INTOO- Career Star Group- Ceresa- Doctor.com- Nuconic Packaging

Burbank, California, US

Los Angeles, CA, US

Austin, Texas, US

New York, NY - New York, US

- Effectively managed $250K tradeshow budget generating more than $1.6M in gross sales- Executed best practices and negotiation resulting in savings of $65K annually- Researched and recommended tradeshows based on target market and opportunity - Organized all medical tradeshows for Internet Marketing Company. Responsible for strategy, negotiations.

Vernon, CA, US

Provided consulting services to food packing company including Public Relations, Social Media and Email Marketing.

New York, NY, US

• Planned and facilitated 100+ medical tradeshows and events annually for digital media company – responsible for strategy, bookings, speaking engagements, space selection, vendor management, booth assets, registration.
• Effectively managed $1.5M tradeshow budget generating more than $12M in gross sales
• Refined existing processes and promoted best demonstrated practices, resulting in increased sales and an annual cost savings of $250k
• Responsible for event management, including the planning and executing of meetings and speaking engagements, including organizing logistics, venue selection, contract negotiation, signage, collateral, audio-visual.
• Researched opportunities and partnerships in new verticals leading to 50+ new shows per year
• Developed and managed tradeshow department, implementing new processes and reports to increase performance visibility and cross-functional sharing

New York, NY, US

• Responsible for PWP’s marketing strategy, including the development and execution of all traffic-driving marketing communication programs, brochures/collateral, advertising, media buying/strategy, PR, direct mail.
• Responsible for event management, including planning, organizing and executing national conference logistics, RFP/venue selection, contract negotiation, rooming list, signage, collateral, transportation, audio-visual.
• Organized grand opening for PWP’s plastics recycling facility with Coca-Cola – including event design, F&B, signage, speakers, invitations, AV, collateral, photography and press relations
• Planned and facilitated all company tradeshows – responsible for vendor management, booth design and development, staffing, exhibitor services, giveaways, industry calendars, and hospitality events
• Developed post-event questionnaires and result analysis for continuous improvement purposes
• Charged with the creation and development of corporate brand management, including product and category positioning as well as maintaining brand stewardship across all marketing platforms

Los Angeles, CA, US

• Organized user conference and corporate events from inception to completion, including development of collateral, signage, content, site negotiation, catering, speakers, e-campaigns, logistics, expense reconciliation.
• Assisted with development and execution of direct mail campaigns
• Developed post-event questionnaires, database reports and marketing ROI analyses
• Maintained research log and online event calendar

Edmonds, WA, US

• Developed sales and marketing lifecycle system, incorporating customer profiling, lead generation, needs assessments and on-site presentations
• Managed implementation timeline of Hospital Information Systems (HIS) software on Microsoft Project, focusing on training and staged rollout
• Updated and composed web pages promoting M2’s product
• Assisted in the promotion and planning of company’s tradeshows

Overland Park, Kansas, US

• Developed and implemented an excel reporting template involving detailed reports and graphs that tracked lead generation brought in through direct marketing and advertising medium.
• Created and analyzed frequency and cross tabulation reports