- Led initiatives to ensure consistent internal and external use of brand standards for all three business lines (PCScompanies, &build, &estimate) across all platforms, including resolving issues of misuse and confusion through the development and distribution of educational materials, technical guides, videos, and software tools.- Collaborated with leadership and cross-functional teams to identify and execute marketing opportunities and created over 100 business development presentations.- Translated technical subject matter/assignments into various forms of marketing collateral: brochures, articles, graphics, presentations, proposals and other internal/external communications. - Improved and designed marketing collateral, creative assets, and templates to remain consistent with current brand messaging.- Wrote content for proposals, presentations, social media, and other marketing assets across all three business lines.- Managed social media presence across all three business lines.

- Initiated, developed and executed firm’s first comprehensive content marketing strategy.- Led strategy and execution of social media, blog, and email marketing.- Ghostwrote several blog articles under the names of firm leadership to promote thought leadership content strategy (article examples linked below).- Assisted marketing team with writing and graphic design of national conference presentations, business development brochures, social media and corresponding blog posts.- Generated earned media opportunities by proactively creating and managing editorial opportunities: Placed 13 articles in multiple trade/local publications.- Led PR/awards application strategy for firm’s largest project to date: the Summa Health West Tower in Akron, Ohio completed in May 2019: Helped secure earned media placement in leading national design publications and local media outlets, received top honor at AIA Akron Design Awards.- Supported firm business development efforts by leading and achieving media placement, award submissions, speaking engagement proposals; Aided firm leadership with strategic growth initiatives with in-depth market sector research and analysis.

Innovative Global Vision is a website design and digital marketing firm servicing small businesses in Northeast Ohio.- Managed marketing and brand strategies for firm and clients from concept through execution.- Handled communication between clients and firm’s various teams. - Conducted digital marketing webinars to drive acquisition of new business.- Initiated introduction and implementation of online reputation management service. I also led online review and reputation management for clients in which I responded to and coached business owners on how positively handle reviews and online customer service inquiries. - Coached small business owners and executives on social media marketing and email marketing during which I provided tailored strategies and tactics to help businesses most effectively use social media and email to grow their audience and revenue.- Delivered and executed print, email and social media campaigns to drive growth in client’s audience engagement and revenue.- Wrote content for blog, newsletter, website and social channels. - Drove rebranding and awareness initiatives for local Northeast Ohio restaurant chain, Mr. Chicken, by strategizing and executing social media campaigns, advertising, events, and promotions. I also worked with designers and web developers to liaise intended direction and message for creative deliverables.

- Served as Associate Vice President, having been assigned within three months of chapter involvement.- Coordinated with Marketing Communication Vice President and other board committees to generate ideas that project and advance the chapter’s brand.- Designed blog and social media graphics for chapter website and social media platforms.[The Marketing Communication Committee is tasked with maintaining the voice of the chapter. We work to ensure all messages are clear, consistent with our brand and timely. Marketing practices and tactics including advertising, branding, graphic design, and promotion are among the MarCom Committee's responsibilities. We work closely with the Programming, Membership and Young Professionals Committees.]

Calfee Strategic Solutions is a communication and government affairs firm of business professionals who have held leadership positions in corporations, nonprofits, and government. Calfee Strategic Solutions is in the business of providing serious and sensitive communication when events in the life of a company -- positive or negative -- create an acute need to communicate.- Delivered monthly employee communication and aided merger acquisition communication for one of the world’s largest air cargo carriers, Atlas Air Worldwide Holdings, Inc. - Created and updated media contact lists for clients in markets nationwide. - Advised clients and parent company on social media marketing strategies to drive revenue, generate leads, build thought leadership, and increase exposure.- Managed redevelopment of company website by working closely with in-house tech specialist to improve online presence and messaging.- Produced graphic design, digital content, communication, social media strategies, business development proposals to support client objectives.- Conceived and designed marketing and logo material to represent firm’s initiatives for public and private sectors. Select designs used for firm’s government relations initiatives in Washington, D.C. and related marketing collateral.- Produced RNC related business development proposals for clients in the government relations sector.- Aided in development, media and digital strategy, and execution of Youngstown Chamber life-size 3-D printed presidential candidate bobble heads unveiled at the 2016 Republican National Convention in Cleveland. The objective of this campaign was to use the RNC to drum up national media attention on business and industry success and innovation (particularly in the emerging technology space of 3D printing) in Youngstown.

Created self-directed social media initiatives to actively engage audience including the utilization of video and Snapchat.Managed and developed visual and written content across all social media platforms and blog.