Developing and implementing marketing strategies for leading media businesses. Including marketing automation, CRM implementation, social media, email and copywriting.

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• Budget responsibility for the marketing budget of around 25 large scale events a year across the UK, Europe and US including both long standing events and launches into new markets.• Manage a team of three marketers and one content editor.• Responsible for guiding and managing the marketing strategy creation and revenue generation for events in my portfolio.• Identifying and developing marketing talent through mentoring, coaching and formal training.

• Manage a small team of four marketers and one editor working on approximately 70 B2B events per year across our Process Excellence, Big Data and Customer Experience portfolios. • P&L responsibility for the 70 events with a global audience.• Mentoring and coaching my team with formal training and one on one coaching.• Running training as required with marketing and the wider business on online and offline marketing techniques and processes.

Managed the online community, PEX Network: - Marketing Strategy creation and execution.- Drove community growth of an average of 1000 members per month.- Engaged and retained members through content marketing.- Lead generation of prospects for sales. - Social media strategy and engagement for PEX Network. This includes a LinkedIn group of 25k members.. - Client delivery and management: successfully delivered £100k revenue in online sponsorship annually.- Managed SEO and PPC through an external agency.- Drove global marketing best practice across our 13 communities. This includes peer training in SEO best practice, working with sales and client management and getting the most out of online. Sessions delivered in person, via webinars and using our internal community Yammer. - Successfully launched PEX Network’s first training product primarily with email, SEO and content marketing.- Successfully rolled out a new webinar strategy to increase registrations and attendance. As a result of the new process attendance increased from 24% to 55% in a matter of weeks. This process is now followed by the UK online marketing team.- Brand development and website traffic growth.

Managed and executed the marketing for Econsultancy events, membership and training. Responsible for the development and implementation of their marketing strategies to deliver revenue.Covered maternity leave for a year. In this time I marketed the event, JUMP, aimed at marketers and managed an Operations Executive and Marketing Assistant.

• Membership Acquisition & Retention – Management of all membership acquisition including all communication to existing and prospect members. Grown membership by 22,000 over 14 months • Site management – Regularly update content, source white papers, articles, podcasts and blogs from contributors • Data management - Managing the membership and prospecting database to ensure each record is updated and coded accordingly • SEO/SEM – monitor and continually improve organic and paid search results with internal SEO and SEM Manager • Email Marketing – conduct A/B tests of e-marketing efforts to promote communities to the Defence IQ database, development and deployment of monthly Opt-in Newsletters • Lead generation – Acquisition of new names and contacts to grow the Defence IQ database to convert suspects into prospects and ultimately customers • Site Traffic and Analytics – Review all site analytics to closely measure performance of site activity, promotions and usability. Tracking conversions of enquiry's and bookings from the community to the event sites and highlighting the top performing content to create a series of content • Cross department collaboration – work closely with web developers and global event marketing managers to promote Defence IQ events • Content – ensures that web content, web offers and online elements are continually evaluated, updated and enhanced, create and execute strategic media/content partnerships • Partner agreements – Establish and maintain industry relationships with delegates, speakers, sponsors, media outlets and associations to drive membership and enquiries • Social Media Optimisation – Creating and maintaining all online network interactions including Twitter, LinkedIn, Facebook, bookmarking and directory sites

• A marketing role encompassing project management of the entire marketing campaign• Including the co-ordination of direct mail, advertising, PR, Social Media, web, email, phone and fax campaigns• Management supervision of the List research team (4 people) • Co-ordination of the design, print, email, fax and PR service providers• Assist event sponsors with extending the reach of their event marketing activities • Manage the allocation of the AED50,000 marketing budget per campaign• Securing and managing strategic alliances with external media partners, industry associations and key government bodies• Leading and managing database growth and working with the project team to ensure the events success.