Natalie Lambert Email and Phone Number
Founder & Managing Partner | Keynote Speaker & AI Advisor | Former Google Applied AI for Marketing Executive at
@
GenEdge Consulting
Natalie Lambert's Location
San Francisco Bay Area, United States, United States
Natalie Lambert's Contact Details
Natalie Lambert work email
- Valid
- Valid
Natalie Lambert personal email
- Valid
Natalie Lambert phone numbers
About Natalie Lambert
Hello! I'm Natalie, and with more than 20 years of experience in the technology sector, I've developed a deep fascination for how technology can enhance our daily lives, in and outside of the workplace. My journey has been fueled by a passion for discovering innovative ways in which technology can enhance communication, streamline processes, and offer unparalleled flexibility in where and how we work, thereby making work more efficient and life more enjoyable.Throughout my career, I've had the privilege of working on projects that push the boundaries of what's possible with technology. Most recently, those projects have centered on how AI can help marketers improve their impact while increasing their job satisfaction. I believe that at the heart of every technological advancement is the potential to enhance human interactions and enrich our experiences. Whether it's through mentoring emerging talent, speaking at industry events, or simply engaging in thought-provoking conversations, I'm passionate about sharing insights and learning from others. If you're intrigued by the transformative power of technology and its impact on our professional and personal lives, I'd love to connect and explore these exciting possibilities together.
Natalie Lambert's Current Company Details
Genedge Consulting
View
Founder & Managing Partner | Keynote Speaker & AI Advisor | Former Google Applied AI for Marketing Executive
Natalie Lambert Work Experience Details
-
Founder & Managing PartnerGenedge Consulting Aug 2023 - PresentGenEdge Consulting empowers marketing organizations to gain a competitive edge through generative AI. Team training and interactive workshops on generative AI tools and practices help your marketers create more personalized and compelling content; automate tasks; and enhance the efficiency and creativity of marketing campaigns. Custom engagements focus on accelerating the value of generative AI in your marketing strategy, including understanding its impact on hiring and agency plans. For technology companies, GenEdge offers speaking engagements to amplify brand influence and fractional CMO services to provide you with strategic guidance and leadership.
-
Advisory Board MemberCulturehq May 2019 - PresentMa, Boston, UsServe on the advisory board of CultureHQ, a startup helping companies win new talent by authentically telling their stories through their employees, to guide marketing strategy. -
AdvisorAstia Mar 2021 - PresentSan Francisco, Ca, UsEvaluate, screen, and advise high-growth potential women-led startups. -
Advisory Board MemberBridgewater Partners Feb 2024 - PresentNew York, UsServe on the advisory board and provide strategic consulting to Bridgewater Partners' marketing clients to enable them to improve the efficiency and productivity of their team. -
Global Director, Applied Ai For MarketingGoogle Mar 2023 - Sep 2023Mountain View, Ca, UsSpearheading the effort to supercharge Google’s marketing organization with the power of AI. This includes staying up-to-date on the latest AI tools and techniques for marketing, developing strategies for integrating AI into the daily work of marketers to improve their effectiveness and creativity, and working directly with Google's AI teams to create custom models purpose-built for marketers with Vertex AI. -
Global Director, Storytelling For Google CloudGoogle Apr 2020 - Mar 2023Mountain View, Ca, UsResponsible for messaging, customer intelligence, content, and social media for Google Cloud's enterprise products and solutions. Led a team of product and social marketers, customer researchers, as well as content creators and thought leaders to improve the perception of Google Cloud and bring solutions to market.
-
MemberChief Jun 2021 - Jul 2023New York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down. -
Chief Marketing OfficerInstart Logic Inc Jan 2019 - Feb 2020Palo Alto, California, UsAcquired by Akamai in February 2020. Recruited as part of a new executive team hired to reposition Instart for an exit in 12 to 18 months. Led the global marketing efforts with a core focus on building an incredible marketing team that was driven to win. Guided all marketing functions, including product, content, digital, web, and field marketing, sales enablement, awareness, AR/PR, social, brand, marketing operations, and demand generation for all products. Increased leads by 4,000% and pipeline by 1,000%. Reported to CEO.• Transformed team of 20 built around high-touch events to a team focused on high-volume, low-cost digital activities• Built an internal content, design, and web marketing function to improve the quality and speed of content and web assets• Created an integrated demand generation function, including SDRs, to deliver a consistent experience to prospects• Responsible for press and analyst activities, resulting in press coverage on key topics and inclusion in Tier 1 analyst reports• Collaborated with the executive team on go-to-market activities such as pricing, packaging, and promotions -
Chief Marketing OfficerSapho (Acquired By Citrix) Jan 2018 - Nov 2018San Bruno, Ca, UsAcquired by Citrix in November 2018.Hired as the first marketing employee to launch company from stealth and build a high-performing team. Responsible for all marketing activities, including product, content, digital, web, and partner marketing, sales enablement, awareness, thought leadership, AR/PR, social, brand, demand generation, and the SDR team. Promoted from VP to CMO in January 2018 based on success with the analyst community, building a strong team, and marketing pipeline. Reported to CEO.• Worked with the executive team to craft initial messaging and positioning, and to launch the company from stealth• Built marketing stack, including website, marketing automation tools, demand generation engine, and PR• Hired, trained, and managed a team of 10, which included content, demand gen, digital, website, design, events, and social• Personally responsible for company messaging, product and partner marketing, and thought leadership efforts• Directly managed analyst engagements, resulting in dedicated reports from Gartner and Forrester on Sapho• Collaborated with the executive team on go-to-market activities such as pricing, packaging, and promotions -
Vice President, MarketingSapho (Acquired By Citrix) Feb 2016 - Dec 2017San Bruno, Ca, Us
-
Senior Director, Product Marketing, Business MobilityCitrix Jul 2013 - Feb 2016Fort Lauderdale, Fl, UsSelected by the CMO to create and lead a new cross-product marketing team that drives corporate positioning, product messaging and GTM for brand and cross-product initiatives. Act as central mobile subject expert.• Led Citrix market definition and thought leadership efforts, and was spokesperson for corporate story• Owned messaging, collateral, and go-to-market for multi-product solutions, including Citrix Workspace Suite• Defined and championed customer and sales content across the digital journey• Coordinated product launches by establishing, facilitating, and driving a repeatable process across groups• Ensured messaging, content, and enablement consistency by providing standards, templates, and governance• Was primary interface with sales and functional marketing teams for product deliverables and readiness -
Director, Product Marketing, Enterprise Mobility ManagementCitrix Mar 2012 - Jul 2013Fort Lauderdale, Fl, UsNominated by the Mobility Division GM to develop and lead the outbound marketing program for XenMobile, an emerging solution at Citrix. In less than a year, our team drove revenue from $0 to $30M+. Citrix then acquired Zenprise to fortify its leadership in enterprise mobility and I was asked to join the acquisition integration team. • Created and executed the marketing strategy of the core mobility solution for Citrix• Managed team responsible for strategic positioning, product launches, core collateral, and thought leadership• Created primary sales/marketing tools for sales engagements and across field, partner, and channel activities• Led press and analyst engagement by positioning Citrix products as leading solutions to mobility challenges • Managed product evaluations, resulting in Gartner Magic Quadrant Leader status and Best-of-Interop award• Drove social media activities, such as blog posts, Twitter and Facebook postings, and YouTube videos
-
Director, Product Marketing, Desktop VirtualizationCitrix Nov 2009 - Mar 2012Fort Lauderdale, Fl, UsManaged the go-to-market strategy of XenDesktop, where I drove messaging, web based programs, sales enablement, and key alliances to ensure broad understanding of desktop virtualization. XenDesktop constituted 75% of Citrix revenue.• Developed and implemented programs and materials that resulted in revenue and lead generation for XenDesktop• Defined go-to-market strategy for XenDesktop, including strategy with key alliance and channel partners• Managed outbound marketing team which includes GTM, sales enablement, partner strategy, and social media• Developed and maintained core messaging, documentation and training for the XenDesktop product line• Drove joint marketing strategy with key strategic alliances, such as Microsoft, Cisco, HP, and NetApp• Content development for sales and channel enablement, including webinars, written assets, and event messaging
-
Principal AnalystForrester Research Jan 2009 - Nov 2009Cambridge, Ma, UsLeading industry analyst covering desktop virtualization, desktop management, and desktop security. In this role, I was responsible for quarterly publishing and consulting revenue, and was frequently requested to facilitate executive meetings with our most strategic customers. I also developed research and thought leadership in hot areas around consumerization and BYO.• Continued coverage and responsibilities of Senior Analyst as listed below, but evolve leadership contributions• Changed writing portfolio to cover strategic topics like bring-your-own-pc (BYOPC) and consumerization• Shifted consulting efforts from individual contributor to “rainmaker” to bring in projects for the rest of the team• Pushed thought leadership into public domain with personal blog, twitter, and syndication in trade publications• Worked with executive team to institutionalize best practices and standardize the management of researchers• Increased collaboration with Forrester Leadership Boards to facilitate executive member meetings -
Senior AnalystForrester Research Jan 2007 - Dec 2008Cambridge, Ma, UsIndustry analyst focused on desktop architecture, security, and management technologies, and associated best practices.• Helped enterprises with vendor selection and architectural review; vendor clients with marketing and roadmaps• Authored syndicated research, product evaluations, webinars, and best practices (60% of workload)• Managed custom client interactions including inquiries, speeches, and consulting (40% of workload)• Managed team of nine researchers that support analysts’ research and consulting efforts• Mentored and develop researchers through performance reviews and create roadmaps for analyst promotion• Most quoted IT analyst in 2007 and in top five of 350 research employees in consulting revenue in 2008
-
AnalystForrester Research Jul 2005 - Dec 2006Cambridge, Ma, UsIndustry analyst focused on client security technologies and best practices.• Helped enterprise clients with vendor selection; vendor clients with marketing and roadmaps• Authored syndicated research, product evaluations, webinars, and best practices (60% of workload)• Managed custom client interactions including inquiries, speeches, and consulting (40% of workload)
-
Senior Research AssociateForrester Research May 2003 - Jun 2005Cambridge, Ma, Us• Supported team of 13 analysts with primary research • Conducted interviews with IT executives to understand their IT strategies and buying behaviors• Conducted quantitative analysis of firms' adoption of various technologies
Natalie Lambert Skills
Product Marketing
Enterprise Software
Strategic Partnerships
Strategy
Marketing Strategy
Go To Market Strategy
Sales Enablement
Cloud Computing
Saas
Market Research
Social Media
Lead Generation
Management
Leadership
Public Speaking
Marketing
Consulting
Thought Leadership
Integrated Marketing
Demand Generation
Multi Channel Marketing
Business Alliances
Business Strategy
Mobile Devices
Technical Writing
Product Launch
Messaging
Marketing Management
Press
Natalie Lambert Education Details
-
Brandeis UniversityMinor In Internet Studies And Anthropology -
Boston Latin School
Frequently Asked Questions about Natalie Lambert
What company does Natalie Lambert work for?
Natalie Lambert works for Genedge Consulting
What is Natalie Lambert's role at the current company?
Natalie Lambert's current role is Founder & Managing Partner | Keynote Speaker & AI Advisor | Former Google Applied AI for Marketing Executive.
What is Natalie Lambert's email address?
Natalie Lambert's email address is na****@****pho.com
What is Natalie Lambert's direct phone number?
Natalie Lambert's direct phone number is +121444*****
What schools did Natalie Lambert attend?
Natalie Lambert attended Brandeis University, Boston Latin School.
What skills is Natalie Lambert known for?
Natalie Lambert has skills like Product Marketing, Enterprise Software, Strategic Partnerships, Strategy, Marketing Strategy, Go To Market Strategy, Sales Enablement, Cloud Computing, Saas, Market Research, Social Media, Lead Generation.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial