Natalie Lambert Email & Phone Number

GenEdge Consulting empowers marketing organizations to gain a competitive edge through generative AI. Team training and interactive workshops on generative AI tools and practices help your marketers create more personalized and compelling content; automate tasks; and enhance the efficiency and creativity of marketing campaigns. Custom engagements focus on accelerating the value of generative AI in your marketing strategy, including understanding its impact on hiring and agency plans. For technology companies, GenEdge offers speaking engagements to amplify brand influence and fractional CMO services to provide you with strategic guidance and leadership.

Ma, Boston, Us

Serve on the advisory board of CultureHQ, a startup helping companies win new talent by authentically telling their stories through their employees, to guide marketing strategy.

San Francisco, Ca, Us

Evaluate, screen, and advise high-growth potential women-led startups.

New York, Us

Serve on the advisory board and provide strategic consulting to Bridgewater Partners' marketing clients to enable them to improve the efficiency and productivity of their team.

Mountain View, Ca, Us

Spearheading the effort to supercharge Google’s marketing organization with the power of AI. This includes staying up-to-date on the latest AI tools and techniques for marketing, developing strategies for integrating AI into the daily work of marketers to improve their effectiveness and creativity, and working directly with Google's AI teams to create custom models purpose-built for marketers with Vertex AI.

Mountain View, Ca, Us

Responsible for messaging, customer intelligence, content, and social media for Google Cloud's enterprise products and solutions. Led a team of product and social marketers, customer researchers, as well as content creators and thought leaders to improve the perception of Google Cloud and bring solutions to market.

New York, Ny, Us

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

Palo Alto, California, Us

Acquired by Akamai in February 2020. Recruited as part of a new executive team hired to reposition Instart for an exit in 12 to 18 months. Led the global marketing efforts with a core focus on building an incredible marketing team that was driven to win. Guided all marketing functions, including product, content, digital, web, and field marketing, sales enablement, awareness, AR/PR, social, brand, marketing operations, and demand generation for all products. Increased leads by 4,000% and pipeline by 1,000%. Reported to CEO.• Transformed team of 20 built around high-touch events to a team focused on high-volume, low-cost digital activities• Built an internal content, design, and web marketing function to improve the quality and speed of content and web assets• Created an integrated demand generation function, including SDRs, to deliver a consistent experience to prospects• Responsible for press and analyst activities, resulting in press coverage on key topics and inclusion in Tier 1 analyst reports• Collaborated with the executive team on go-to-market activities such as pricing, packaging, and promotions

San Bruno, Ca, Us

Acquired by Citrix in November 2018.Hired as the first marketing employee to launch company from stealth and build a high-performing team. Responsible for all marketing activities, including product, content, digital, web, and partner marketing, sales enablement, awareness, thought leadership, AR/PR, social, brand, demand generation, and the SDR team. Promoted from VP to CMO in January 2018 based on success with the analyst community, building a strong team, and marketing pipeline. Reported to CEO.• Worked with the executive team to craft initial messaging and positioning, and to launch the company from stealth• Built marketing stack, including website, marketing automation tools, demand generation engine, and PR• Hired, trained, and managed a team of 10, which included content, demand gen, digital, website, design, events, and social• Personally responsible for company messaging, product and partner marketing, and thought leadership efforts• Directly managed analyst engagements, resulting in dedicated reports from Gartner and Forrester on Sapho• Collaborated with the executive team on go-to-market activities such as pricing, packaging, and promotions

San Bruno, Ca, Us

Fort Lauderdale, Fl, Us

Selected by the CMO to create and lead a new cross-product marketing team that drives corporate positioning, product messaging and GTM for brand and cross-product initiatives. Act as central mobile subject expert.• Led Citrix market definition and thought leadership efforts, and was spokesperson for corporate story• Owned messaging, collateral, and go-to-market for multi-product solutions, including Citrix Workspace Suite• Defined and championed customer and sales content across the digital journey• Coordinated product launches by establishing, facilitating, and driving a repeatable process across groups• Ensured messaging, content, and enablement consistency by providing standards, templates, and governance• Was primary interface with sales and functional marketing teams for product deliverables and readiness

Fort Lauderdale, Fl, Us

Nominated by the Mobility Division GM to develop and lead the outbound marketing program for XenMobile, an emerging solution at Citrix. In less than a year, our team drove revenue from $0 to $30M+. Citrix then acquired Zenprise to fortify its leadership in enterprise mobility and I was asked to join the acquisition integration team. • Created and executed the marketing strategy of the core mobility solution for Citrix• Managed team responsible for strategic positioning, product launches, core collateral, and thought leadership• Created primary sales/marketing tools for sales engagements and across field, partner, and channel activities• Led press and analyst engagement by positioning Citrix products as leading solutions to mobility challenges • Managed product evaluations, resulting in Gartner Magic Quadrant Leader status and Best-of-Interop award• Drove social media activities, such as blog posts, Twitter and Facebook postings, and YouTube videos

Fort Lauderdale, Fl, Us

Managed the go-to-market strategy of XenDesktop, where I drove messaging, web based programs, sales enablement, and key alliances to ensure broad understanding of desktop virtualization. XenDesktop constituted 75% of Citrix revenue.• Developed and implemented programs and materials that resulted in revenue and lead generation for XenDesktop• Defined go-to-market strategy for XenDesktop, including strategy with key alliance and channel partners• Managed outbound marketing team which includes GTM, sales enablement, partner strategy, and social media• Developed and maintained core messaging, documentation and training for the XenDesktop product line• Drove joint marketing strategy with key strategic alliances, such as Microsoft, Cisco, HP, and NetApp• Content development for sales and channel enablement, including webinars, written assets, and event messaging

Cambridge, Ma, Us

Leading industry analyst covering desktop virtualization, desktop management, and desktop security. In this role, I was responsible for quarterly publishing and consulting revenue, and was frequently requested to facilitate executive meetings with our most strategic customers. I also developed research and thought leadership in hot areas around consumerization and BYO.• Continued coverage and responsibilities of Senior Analyst as listed below, but evolve leadership contributions• Changed writing portfolio to cover strategic topics like bring-your-own-pc (BYOPC) and consumerization• Shifted consulting efforts from individual contributor to “rainmaker” to bring in projects for the rest of the team• Pushed thought leadership into public domain with personal blog, twitter, and syndication in trade publications• Worked with executive team to institutionalize best practices and standardize the management of researchers• Increased collaboration with Forrester Leadership Boards to facilitate executive member meetings

Cambridge, Ma, Us

Industry analyst focused on desktop architecture, security, and management technologies, and associated best practices.• Helped enterprises with vendor selection and architectural review; vendor clients with marketing and roadmaps• Authored syndicated research, product evaluations, webinars, and best practices (60% of workload)• Managed custom client interactions including inquiries, speeches, and consulting (40% of workload)• Managed team of nine researchers that support analysts’ research and consulting efforts• Mentored and develop researchers through performance reviews and create roadmaps for analyst promotion• Most quoted IT analyst in 2007 and in top five of 350 research employees in consulting revenue in 2008

Cambridge, Ma, Us

Industry analyst focused on client security technologies and best practices.• Helped enterprise clients with vendor selection; vendor clients with marketing and roadmaps• Authored syndicated research, product evaluations, webinars, and best practices (60% of workload)• Managed custom client interactions including inquiries, speeches, and consulting (40% of workload)

Cambridge, Ma, Us

• Supported team of 13 analysts with primary research • Conducted interviews with IT executives to understand their IT strategies and buying behaviors• Conducted quantitative analysis of firms' adoption of various technologies

Bachelor'S Degree In Computer Science, Minor In Internet Studies And Anthropology

Education record