Natalie Blackwell Email & Phone Number

London

• Project manager delivering brand experiences in Arc'teryx retail environments, by connecting marketing, creative, retail and merchandising teams. Delivered major seasonal campaigns, new store openings, the future of.
• Champion processes and tools between Brand, Merchandising, Omni-channel, and Retail
• Stakeholder management, up to executive level
• Build relationships globally and regionally with a key focus on building a deep understanding of retail environments
• Provide critical insight and steer projects from kick-off to delivery, including: scope of work, project plans, budget, resource allocation, reviews, quality assurance, and debriefing
• Support oversight of creative services day-to-day priorities and align them with the Brand PMO

Vancouver, BC, Canada

• Contract project manager for lululemon’s new venture - experiential stores. Built expertise in retail environments.
• Drive conversations about creative needs regarding new store openings with cross functional partners
• Work with brief owners to ensure strategy is clear
• Facilitate project resourcing
• Own project timelines and communication during the project lifecycle
• Facilitate cross-functional partnership to ensure brand strategy is cohesive and will achieve objectives

London, United Kingdom

• Leading charity that drives research and quality care for Parkinson’s Disease. Planned and delivered marketing campaigns that increased awareness and changed attitudes towards Parkinson’s.
• Used robust evidence to define strategies and plan insight-led campaigns.
• Implemented new project management process including documentation.
• Drove innovation within marketing including use of new advertising platforms.
• Led project group of over 25 people for charity’s first brand campaign.
• Managed creative, market research and media buying agencies.

London, United Kingdom

• Edelman is a leading marketing communications agency. Advanced through a series of promotions, culminating in a project management role split between Marketing & client work.
• Coordinated activity for 32 EMEA markets as Project Manager on the Hewlett-Packard hub team. Included cascading global plans to local teams.
• Rebranded the Edelman Graduate scheme as ‘Edelman Beta’. Resulted in an 800% increase in applications and trade press.
• Line management of Marketing Assistant.

London, United Kingdom

Content manager for Edelman’s website and social media channels. Led on content strategy and production.

London, United Kingdom

City Academy provides creative & performing arts classes in London venues. Managed marketing content including website, email, social media, and print materials.

Bachelor Of Arts (Ba), English Studies, First Class

Education record