Natalie Look Email & Phone Number

Houston, Texas Area

Manage 2-5 local and regional accounts and vendors daily including: retail, multi-family, real estate development and realtorsDevelop marketing strategies and branding campaigns for all accountsCollaborate with marketing team to ensure integrated social media executionOnline media campaign strategy, design, implementation, and maintenanceCreate and implement social media strategies across all social mediums including Facebook, Twitter, Pinterest, Instagram and blogsWebsite concepts, designs, content and implementation including experience in WordPress CMSManage content aggregation and publishing for blog, social media and email campaignsDaily management of all client’s social media engagement, editorial calendars and ad campaignsAnalyze social and web analytics through various monitoring platforms includingFacebook insights, Twitter Ads, HootSuit and Google AnalyticsProvide insight into performance of social media posting and adjust content strategy in order to continuously improve social contentContrive, organize and manage soft programming eventsPlan and manage video and photo shoots including post productionConduct market research and competitive analysisManage the creation of various print collateral materials including concept, design, content, bidding and executionCollaborate with builders in order to distribute weekly sales and traffic reports to the client

Account Executive for the Boys and Girls Clubs of Greater Fort WorthTeam leader; delegate work to proper channels,oversee project management, motivate many different personalitiesCommunicate the teams goals, objectives, and internal schedule to clientIntegrate the new Formula for Impact strategic plan into the website and social media planLed the team in development of recommendations for website re-design and a new social media plan

Fort Worth, Tx

Assist with research tasks to help the team promoting Southwestern Seminary Dead Sea Scrolls ExhibitionUtilized Facebook Ads to implement various campaigns for Justin BrandsResearched influential bloggers and drafted email pitches in order to strengthen social media campaigns and build brand awarenessUtilize Cision to build and update both media and social media listsProduced summaries of clients Google analytics and social media insights to account executives

Fort Worth, Tx

Participated in client meetings to address effective campaign strategies and tactics, adjust budget, and present creative platformsConducted new business research for potential clients in the healthcare industryResearched the general contractor target market to assist in creating a personality profile, survey and tactics to gain better insight for a new client’s target audience

Developed a new social media plan to increase engagement and strengthen brand presenceProposed innovative social media tactics which influenced the marketing team to increase involvement of the creative team in the company's social strategy Monitored social media conversations within the human capital industry through blogs, Facebook, Twitter, and LinkedIn

Researched and compared social media usage of other university athletic programsPromoted TCU sponsored soccer and basketball camps to the Dallas-Fort Worth area through email campaignsEncouraged support of fall sports through email campaigns and ad distribution to many Dallas-Fort Worth and on campus organizations

Bachelor Of Science (B.S.), Strategic Communications (Advertising / Public Relations)

Activities and Societies: Pi Beta PhiDouble Minor in Business and Psychology

Education record