OUR•USE: / ÄR, YOOS / NOUN: AN INTERDISCIPLINARY CREATIVE AGENCY WHERE MIND MEETS MEDIUMFounded by Natalie Marie Gehrels and driven by human connections, OURUSE possesses a distinct perspective and design philosophy born from international experience, historical insight and interdisciplinary expertise. It pairs a commitment to heritage and craft with an attention to contemporary cultural movements to shape contemplative, compelling and intimate expressions informed by close client collaboration. With its global headquarters in New York City and teams in Europe, Japan and on the West Coast of the United States, the studio leverages its relationships with worldwide specialists to provide considered solutions.synonyms: creative direction, art direction, copy writing, digital and in-store experiences, print and publishing, packaging, films and moving images, exhibitions and eventsSERVICES:BRAND IDENTITY We build timeless foundations upon which a brand’s unique story can unfold, including a 360-degree visual identity and voice.BRAND STRATEGY & POSITIONING We position a brand within the international landscape, leveraging its identity and ambitions to project and facilitate its growth.CONTENT STRATEGY & CREATION We develop compelling stories that unveil a brand’s layers and amplify its multimedia tale.CREATIVE DIRECTION & CURATION We shape multidimensional narratives that express a moment, a season or a brand story across all touch points.CREATIVE ADVISORY We help companies and brands construct multifaceted teams able to address all aspects of a project and efficiently execute lasting creative strategies.DIGITAL EXPERIENCE We create engaging, interactive, multi-screen experiences that leverage the sensorial capabilities of the digital medium.EDITORIAL & BOOK DESIGN We craft tactile platforms that support long-form narratives from conception to creation.

Founder and designer of the hand-woven, graphic accessories line Natalie Marie Gehrels.

Lead Creative Director on accounts: Tory Burch, Swarovski Atelier, Jones New York

Art Direction for the brand Nathalie Jean. Jewelry concept development and design.

Campaigns, editorial projects, events, exhibitions, corporate identity, packaging, point of sale material, for print and web.