Promoted from Senior Executive (June 2018) and Assistant Manager (December 2019)

Promoted from Marketing Executive to Senior Marking Executive (December 2016)Management of all marketing activity for Professional Practices sector and Tax Investigations team (6 partners)Implementation of marketing strategy for both teamsCoordination and implementation of all thought leadership pieces, including annual legal benchmarking reportWriting, editing and compiling award submissionsWriting and editing proposal documentsManagement of marketing budgetManagement of email marketing campaigns and surveysManagement of reporting and follow up on marketing campaigns and surveysWriting and editing of press releases, website articles and internal comms piecesManagement of large scale events and smaller scale seminars Management of all relevant sector and service line social mediaCoordinating Budget day activity, specifically video, social media and email marketing

Promoted from National Marketing Coordinator to National Communications Executive (April 2014)Email marketing – building multiple marketing emails per week, and sending to audiences of up to 40,000Advising on and editing email marketing contentTraining national and regional users of email marketing systemProducing detailed reporting on email marketing campaignsIntegration of Baker Tilly and RSM Tenon’s websites, as part of the merger between the firms in September 2013Updating and maintaining Baker Tilly’s corporate website (Sharepoint)Producing detailed reporting on website performanceUpdating and maintaining Baker Tilly’s Tax Facts app (bespoke system)Project management - managing ad hoc marketing projects, including the development and launch of sector-specific reportsAssisting with management of various large scale sector events, including Baker Tilly’s yearly pensions conference (200+ delegates)Managing national seminar seriesCreating complex client surveys using SurveyMonkey

Website content managementCopywriting and designing company materials, including brochures and leafletsManagement of publicity for high profile cases - including Stephen Lawrence, Fiona Pilkington and London riotersAssistance with press releases, liaising with journalists and arranging appearances of solicitors on TV programmes, including Channel 4 News and ITV’s DaybreakProduction of marketing enquiry statistics for nine departmentsManagement of company advertisingProduction of website statistics and reports (using Google Analytics) to analyse website effectivenessClient feedback reporting procedure and analysisMarketing research to identify profitable partnerships/competitors to improve or bring in businessPlanning and implementation of marketing campaigns for all departments to promote events and services (including strategic leafleting, advertising and email marketing)Management of social media (Facebook and Twitter)Ordering of company branded materials, including keyrings, bags and business cardsAttendance at team meetings to discuss marketing strategyManagement of company intranet to improve internal communicationCopywriting and designing internal company newsletterAssistance with management of the marketing budgetManagement of large scale fundraising events and seminars to raise profile of the firm and bring in new business (10 events in the past year)Multiple database managementMarketing support for 180 colleagues