Natalie Mcguire Email & Phone Number

London, England, Gb

Minneapolis, Mn, Us

•Responsible for leading a marketing team and overseeing:-Channel Marketing and Enablement Strategies-Field Marketing Strategy & Regional Events-National Tradeshows-Customer Marketing Strategy-Community & Experiential Marketing Strategy

Minneapolis, Mn, Us

•Re-built and led Customer Marketing function, including: -Hiring and development of customer marketing team-Demand generation -Campaign management-Customer advocacy

Minneapolis, Mn, Us

•Responsible for driving key strategies aimed at increasing the adoption and utilization of Code42's product offerings, ultimately building a pool of customer advocates. •Managed the execution of customer marketing programs to drive retention, loyalty, advocacy and community participation for Code42's install base•Analyzed the effectiveness of customer programs, providing recommendations and refinements based on data, insights, and sales performance

Minneapolis, Mn, Us

•Designed, created and executed integrated marketing campaigns focused on Code42's install base to drive account expansion and retention•Focused on customer experience, product adoption, and usage of Code42’s security products

Bloomington, Minnesota, Us

•Developed a robust and unique customer advocacy program to engage and grow Siteimprove’s customer and partner base •Drove strategic direction and internal alignment with Sales, Product Development, and Customer Success teams to ensure program strategy aligned with business objectives •Defined, measured, and reported on key performance indicators (KPIs) to demonstrate the value and impact of advocacy programs•Drove increased renewals, referrals, and expand opportunities for existing customers through targeted and integrated campaigns

Bloomington, Minnesota, Us

•Developed and managed the first ever global partner marketing strategy, creating strategic alliances with key prospects•Planned and managed integrated marketing campaigns for current and prospective partners, building brand awareness and generating leads •Developed and managed content strategy, including blog posts, press releases, videos, webinars, email campaigns, social media, and more•Managed and promoted new software integrations in partnership with key technology partners •Collaborated with sales and customer success leadership to align KPIs and business goals

Minneapolis, Minnesota, Us

•Developed and managed go to market plans and relationships for strategic partnerships•Planned and managed all aspects and budgets for events related to national partnerships, including: - University of Wisconsin Athletics- LifeTime Fitness - 2015 Under Armour All-America Game - 2016 All-Star Football Challenge at AT&T Stadium- 2016 Cotton Bowl - ASPIRE Athlete of the Week program - Professional athletes • Directed and managed integrated marketing campaigns • Developed and managed content strategy for social media, digital, print, and point of sale•Trained and managed field marketing and brand ambassador teams in developing markets