• Pioneered the conception, launch, and strategic direction of Divine Enthusiast, a destination for women of color creatives to honor, amplify, and align our artisanship authentically and sustainably• Orchestrated end-to-end magazine production, including content creation, and layout design, resulting in consistently high-quality issues• Skillfully managed more than 12 freelance creatives, effectively guiding the development and execution of compelling visuals and copy

• Brand strategy, messaging, and UI design for clients across multiple industries

• Maintain brand consistency across all touchpoints while spearheading the creation of the brand identity for the Everyday Powerhouse Membership• Designed and created brand assets for company brands, programming, and initiatives• Achieved an impressive year-over-year sales and engagement growth of over 50% through strategic design and targeted campaigns• Proactively identified gaps in current membership programming and successfully introduced a compelling weekly member… Show more • Maintain brand consistency across all touchpoints while spearheading the creation of the brand identity for the Everyday Powerhouse Membership• Designed and created brand assets for company brands, programming, and initiatives• Achieved an impressive year-over-year sales and engagement growth of over 50% through strategic design and targeted campaigns• Proactively identified gaps in current membership programming and successfully introduced a compelling weekly member offering• Utilized the MemberUp platform to architect an inclusive space, enabling members to connect, explore, and foster collective growth• Skillfully managed concurrent high-level tasks by leveraging productivity tools such as Notion, resulting in streamlined team progress• Took initiative in creating and managing briefs, revisions, and the overall creative project workflow• Led impactful status meetings with the cross-functional teams to ensure alignment and project success Show less

• Designed, planned, and executed in-person and virtual events, ranging from summits, activation labs, fireside chats, and panel discussions to product launches while adhering to budgets• Developed and maintained relationships with vendors, negotiating contracts and securing cost-effective solutions• Pioneered the development of new systems and procedures, streamlining team access to critical documents for improved workflow efficiency• Created marketing materials and… Show more • Designed, planned, and executed in-person and virtual events, ranging from summits, activation labs, fireside chats, and panel discussions to product launches while adhering to budgets• Developed and maintained relationships with vendors, negotiating contracts and securing cost-effective solutions• Pioneered the development of new systems and procedures, streamlining team access to critical documents for improved workflow efficiency• Created marketing materials and promotional campaigns to boost event attendance, resulting in a 10% increase in participant numbers Show less

• Created and curated engaging content, including visuals and captions, that aligned with brand identity and resonated with the target audience • Managed social media accounts for The Activate Network, growing followers by 20% within the first quarter and maintaining consistent brand messaging• Tracked, reported, and analyzed social media trends, and performance metrics, and adjusted strategies to optimize reach and engagement• Engaged with followers, responding to… Show more • Created and curated engaging content, including visuals and captions, that aligned with brand identity and resonated with the target audience • Managed social media accounts for The Activate Network, growing followers by 20% within the first quarter and maintaining consistent brand messaging• Tracked, reported, and analyzed social media trends, and performance metrics, and adjusted strategies to optimize reach and engagement• Engaged with followers, responding to comments and messages promptly and fostering a positive online community• Carefully incorporated marketing and event campaigns with standard brand messaging, leading to a 15% boost during event promotional periods Show less

Manage the following product offerings:• QSR Market Monitor, our syndicated awareness, attitude, and usage tracker • Eating Patterns of America, National Report

Transitioned into the Customer Planning Specialist role to understand the foundation of trade dollar utilization. • Manage trade plans for multiple brands within specific retailers• Maintain customer promotion planning calendars • Provide support on baseline/incremental planning and post-promotional analytics.• Collaborate with the team to assist with ongoing maintenance of customer and team scorecards• Develop creative customer-specific forecast and spend accuracy tools for… Show more Transitioned into the Customer Planning Specialist role to understand the foundation of trade dollar utilization. • Manage trade plans for multiple brands within specific retailers• Maintain customer promotion planning calendars • Provide support on baseline/incremental planning and post-promotional analytics.• Collaborate with the team to assist with ongoing maintenance of customer and team scorecards• Develop creative customer-specific forecast and spend accuracy tools for the sales team to identify trends and provide recommendations easily Show less

Joined the Deli team as a Customer Development Manager after exceeding performance in the accelerated entry-level program. • Managed deli and café business for national account customer valued at $15 million in annual sales • Monitored shipments and analyzed fill rates to minimize delays and shortages• Collaborated with the customer on contract negotiation and identified over $200k in cost savings while continuing to grow the business • Increased store-level labor efficiencies… Show more Joined the Deli team as a Customer Development Manager after exceeding performance in the accelerated entry-level program. • Managed deli and café business for national account customer valued at $15 million in annual sales • Monitored shipments and analyzed fill rates to minimize delays and shortages• Collaborated with the customer on contract negotiation and identified over $200k in cost savings while continuing to grow the business • Increased store-level labor efficiencies with an emphasis on high-performing markets to enhance production performance • Leveraged consumer and shopper insights to reinforce brand presence within Target stores Show less

Advanced development program aimed to educate participants on business processes, in addition to learning and applying key selling skills in preparation for customer sales positions. • Presented menu concept to our McDonald's Team that would increase Millennial foot traffic • Represented Tyson for Kid Tested Kid Approved assessment to gauge student likability of our chef-inspired meals • Coordinated multiple meetings with the district food coordinator and pitched our… Show more Advanced development program aimed to educate participants on business processes, in addition to learning and applying key selling skills in preparation for customer sales positions. • Presented menu concept to our McDonald's Team that would increase Millennial foot traffic • Represented Tyson for Kid Tested Kid Approved assessment to gauge student likability of our chef-inspired meals • Coordinated multiple meetings with the district food coordinator and pitched our capabilities• Highlighted strategic mutually beneficial growth opportunity of 2 million pounds annually for a single product for a potential customer while collaborating with cross-functional teams to utilize reports and databases to effectively leverage industry trends that supported my recommendations Show less