Establish and administer company strategic direction while executing sales, marketing, financial, and operational plans. Sell merchandise via Shopify storefront and local pop-ups. Supervise marketing team in execution of Shopify ecommerce projects and social media campaign marketing (IG, Facebook, TikTok), including paid Facebook business ad campaigns. Plan and perform photoshoots and marketing videos; serve as stylist and videographer in working with models and photographers. Plan social media posts using ColorStory app and create marketing templates for stories and emails. Promote business through flash sales, secret sales, and email subscriber giveaways.Perform product sourcing procurement with wholesale brands; steam/tag merchandise and ensure organization and readiness for transport and display; ship and receive inventory. Receive inventory, reconcile receipt to order, and add to Shopify inventory. Track purchased inventory via MS Excel spreadsheet. Forecast and stay ahead of apparel trends. Monitor competitor’s sales activities by following media advertisements.Record transactions via QuickBooks. Communicate with bookkeeper to manage business finances. Attend product trade shows. Recruit, train, hire, schedule, and evaluate staff.* Ideated and created company brand and aesthetics.* Guided business to explosive growth, doubling sales from 2021 to 2022.* Set up and launched customer loyalty rewards program and integrated into Shopify storefront, which increased sales and significantly impacted customer satisfaction.* Generate social media content that promotes daily engagement through styling instruction, participation polls, video stories, influencer collaboration, and caption development.* Create and maintain calendars for planning and execution of photoshoots, collection drops, seasonal sales, warehouse sales, and product markdowns.

Managed employees in execution of daily retail location operations. Performed store opening/closing duties as keyholder. Assisted customers with merchandise selection and transactions. Ensured staff performance alignment with daily goals regarding sales, service, credit, and operations. Conducted store reviews via walk-arounds with personnel to ensure merchandise displays set to plan-o-gram standards. Communicated with management to implement business strategies in support of achieving sales plan. Merchandised and marketed product lines to maximize brand exposure. Oversaw store purchasing, inventory planning/control, and in-store merchandising. Analyzed sales data and other business analytics to isolate business trends and identify sales growth opportunities. Interviewed employment candidates. Trained new employees in areas of brand knowledge, product information, relationship building, customer relations, and POS system operation. Attended weekly meetings to update management and ownership on progress toward goals.* Merchandised entire sales floor and window displays.* Developed and managed store’s Instagram engagement program. Styled photoshoots for social media and e-commerce website. Collaborated with models and photographer.* Served as personal stylist to most loyal customers.* Assisted in organizing and throwing style parties and events.

Assisted Brass Plum and TBD Department customers with selection and purchase of merchandise for largest Nordstrom in US. Cross-sold merchandise across all departments. Offered customers related items to drive multiple unit sales. Processed returns and consulted with customers on product quality issues. Performed periodic inventory counts and audits. Assisted manager with new inventory opening and unpacking. Identified/reported shrinkage and alerted loss prevention personnel. Provided exceedingly high level of service. Solicited store credit card applications.* Assisted select customers with personal shopping and styling.

Coordinated sales and spearheaded personal shopping experience within high-end designer brand jeans and associated contemporary departments. Trained and supervised performance of 7 full and part-time department associates. Organized sales floor and assisted customers with outfit selection/matching and accessorizing, with focus on relationship building and customer service excellence in pursuit of daily sales goals.Contributed to merchandise inventory through meetings with denim buyers and attendance at denim shows. Designed and arranged visual displays. Managed client book and distributed event invitations introducing new garments in inventory. Identified and responded to sales trends. Supported store security efforts. Assisted with organization of stock/back rooms.* Consistently outperformed goals and expectations; regularly exceeded $8,000 daily sales revenue goal in merchandise.* Recognized for ability to facilitate sales and appointed “go to” associate for new associate training.

Facilitated complete product line selection, sales, and customer service in department marketing to girls and women ages 18-30. Circulated entire store, providing personalized shopping service to clientele by assisting with fashion decisions and product selection. Merchandised and reset retail floor. Created apparel/accessory visual displays. Maintained personal service client book.* Consistently recognized in daily meetings for performance “above and beyond” sales floor goals; including elevation of performance to achieve higher goals established during seasonal and holiday periods.* Grew loyal personal service client book by effectively selecting and matching fashion/trend merchandise consistent with individual clients’ styles. Proactively communicated with clientele to inform of new merchandise and provided client support in high-end merchandise departments such as Savvy and TBD.* Tapped by management to train new hires on retail floor customer service, stockrooms and cash handling procedures.