Inventor And Founder
SALES | PRODUCT DEVELOPMENT | STRATEGIC ALLIANCES | NEW BUSINESS DEVELOPMENT | PATENT WRITING | INTELLECTUAL PROPERTY AQUISITION | E-COMMERCE + LOGISTICS | MARKETING Developed, patented, and brought an industry innovation to marketplace, taking idea from concept to production and sale via strategic manufacturing and marketing partners (Bed Bath & Beyond, QVC, Brookstone, Wayfair, Houzz and Joss & Main).Developed prototypes, sourced a local seamstress to make professional samples, applied for provisional patent and utility patent (now approved), cold-called buyers, manufacturers & retailers until optimal partners were secured. Researched patents, wrote patent application with guidance from legal counsel, drew patent images, and worked with (former) manufacturing licensee to refine product specifications, blueprints and to design product packaging materials. Product Presentation: Secured market entry for product to target partners by developing and designing power point slideshows, marketing materials and in-person presentations. Facilitated high-level presentations/demos during national retailing shows, to manufacturing partner, and to buying teams & sales executives.National On-Air TV Host: Auditioned and approved to be a co-host on Evine Live (Formerly ShopNBC). Presented Covermade product live on air; received PR coverage on TV, in print, & via numerous online channels.Sales Cycle Management: Identified, approached, and secured meetings with bedding industry decision makers; presented idea at several headquarter locations; secured interest, support, & purchase order for Covermade product.Marketing & Promotions: Developed & designed Covermade website & Facebook page, promoted product on social media. Earned media coverage with major news outlets such as Good Housekeeping Magazine, Readers Digest, Good Day Columbus, Pitt Magazine, Columbus Business First, NBC4, Business First, The Columbus Dispatch, Home & Textiles Today & more.
