Natalie co-founded MyRuby in 2007. Since then, she has been helping small and medium sized businesses all over the UK work smarter and professionalise the first contact with their business by providing the services of a LIVE Telephone Receptionist.When calls are diverted to a personally assigned 'Ruby', they are answered in your company name and managed exactly as if Ruby was based in your office. (More details available at www.myruby.co.uk)In 2012, MyRuby extended its offering with the introduction of MyRuby CAT, which stands for Customer Activation Team. (More details available at www.myruby-cat.co.uk). This new division provides a complete CRM solution for Brands based on the Salesforce.com cloud platform and draws on Natalie's previous experience as part of the team that acquired a struggling Call Centre from the French Advertising giant Havas. Prior to this, Natalie co-founded the successful Direct Marketing agency Made With Love, working with Lever Faberge, Nestle, Philips, and Unilever Bestfoods. Her first graduate role was in marketing and sales for Property Software company Fraser Williams where she was responsible for signing the biggest deal in the company’s history to Natwest Bank.Specialties: Personalised telephone answering, diary management, virtual receptionist servicesCRM Database Design, Analytics & Insight and Implementation