Led an internal producer and creative team in developing seasonal and product-driven brand-defining digital campaigns for Nike North America promotions, contributing to Nike's first-ever $1B revenue month in November 2023 for Black Friday.

Managed global Creative Cloud product lines, Engagement and Retention programs, and new studio partnerships in collaboration with Adobe Enterprise marketing and creative studio teams. Oversaw development and maintenance of the Adobe-owned Brand Center (Prism), including all official documented resources and guidelines, template assets, and tutorials.

Directed enterprise-level programs between clients and cross-functional internal teams including brand campaigns, digital, media, and social initiatives for a Fortune 500 client. Developed program approaches to enable strategic management of multiple projects, including resourcing of interdepartmental teams, scheduling, vendor/contract management, and budget management.Implemented deep knowledge of risk management and mitigation to support confident interdepartmental teams. Led and mentored junior program and project-level team members, and contributed to departmental staffing and prioritization.

Served as product manager for all US-based adidas packaging in collaboration with adidas Global Marketing and Product Manager teams including all Originals and Performance teams. Partnered with external collaborator brand management and design teams to manage packaging development on behalf of adidas. Supported adidas HQ (Herzogenaurach, Germany) Brand Management team and HQ-based designers assigned to special collaborator programs. Worked closely with adidas-registered global factory teams to ensure final quality assurance and on-time delivery of finished goods.

Functioned within brand development and marketing campaigns as project lead and client-facing account manager responsible for overseeing the entire development process: formulating the strategy, scope estimating, change order management, ensuring the proposal is met at milestones during the project, and overseeing the production of all finished design assets. Served as the producer for client video and photoshoots, printing, and all digital development needs to include negotiations with external vendors and other resources. Acted as client-facing account lead for agency Development Department.

Managed the development of creative branding and naming identities for new and existing clients, and subsequent campaign executions to further the efficacy of brand territories. Led the development of domestic and international client resources to include medical technique guides and supplementary sales and marketing materials. Acted as marketing manager on behalf of clients to coordinate trade show programming and booth development and supplemental collateral execution with vendors.Developed and executed both traditional and digital marketing campaigns for new and existing clients to meet client goals and further business initiatives. Served as account lead for definition, design, development, and launch of website projects for new and existing clients.

Acted as digital marketing subject matter expert across all touchpoints for University, all colleges’ internal marketing teams, and additional campus clients to lead the establishment of social media strategy, policies, and initiatives within the University’s social channels. Led social media strategy, policies, and initiatives within the University’s social channels. Maintained, monitored, and expanded current digital media content and developed and implemented new platforms based on the mission of the University.

Client-facing day-to-day manager of all domestic and international brand identity assets and asset development for the FedEx Global Brand team including the Corporate Identity and Brand Engagement departments.Managed transition of all branded FedEx assets during enterprise-wide brand evolution to purple-orange logo colors. Served as the coordinator between FedEx Corporation and the FedEx Services IT team to migrate the FedEx Brand Resource Center CMS to Adobe Experience Manager (AEM), performed QA, and provided technical support to users post-launch.

Maintained client social accounts to include all copy and creative content management, customer service communication, advertising, and analytics reporting. Established metrics and reporting process standards to provide an evaluation of social media content, digital advertising placements, and email campaigns.Developed and executed digital campaigns that included email, social media, app, and web components with an emphasis on cultivating and maintaining engaged digital communities.

Developed and executed social media and web strategies with a focus on helping build client’s online identity. Performed competitive research and analysis to provide best practices for client participation on digital platforms.