Junior Achievement (JA) is a leading youth education organization. JA delivers hands on, immersive learning experiences in work readiness, financial health, and entrepreneurship. Through these programs JA offers youth the skills, experiences, and mentorship to find meaningful work, manage their finances and to start sustainable companies.Working with Corporate partners, I strive to retain, grow and deepen support from corporations, aligned in purpose with JA Central Ontario’s mission and strategic plan. Success is achieved by:• Implementing an integrated strategy that cultivates, secures, and stewards partnerships supporting all aspects of JA Central Ontario through corporate giving, skills-based employee volunteerism, workplace campaigns, sponsorship, and events. • Designing highly customized opportunities that deepen partner engagement.• Exceptional stewardship of existing corporate partners, enhancing their experience and supporting partner retention and growth goals.

Freelance consultant specializing in Marketing Strategy and Project Management for companies, foundations and not-for-profit organizations including RAMP Communications, Telus Global Health Solutions, Community Foundations of Canada and Collective IQ.Community Foundations of Canada (CFC) Assisted with the implementation of the Community Services Recovery Fund (CSRF) leading up to the application portal launch for CFC, who is one of three National Funders delivering the CSRF fund across Canada. The CSRF is a $400 million investment from the Government of Canada to help charities and not-for-profits adapt and modernize following the COVID-19 pandemic. TELUS Global Solutions (TGS)TGS has a digital health platform, Omara Health Exchange, that enables operators to power an ecosystem of trusted health & wellness solutions for their region. TGS was in the process of refining their strategy for taking the Omara Health Exchange to international markets, when they engaged NLP Consulting to develop a market strategy to help reach this goal.

Collective IQ is an actively managed expert collective, supported by an ecosystem of more than 200 top freelance professionals, who help clients solve for their toughest marketing challenges. Two key projects are highlighted below.Aga Khan Museum (AKM)Outsourced marketing support for media planning and buying when museum reopened after COVID lockdown. Continued as agency liaison for media planning and buying of ongoing museum exhibitions, Podcast, Summer camp program, festivals and events.Sault CollegeCollaborated with Sault College International Marketing team and creative agency to develop a 'digital marketing toolkit' to drive awareness and growth for prospective international students from Mainland China, Hong Kong, Taiwan, South Korea and Japan. Worked with translation company and client to develop translation process for English assets.

Destination Toronto is the official destination marketing organization for Toronto, promoting Toronto as a remarkable destination for leisure visitors, convention delegates and business travellers. In 2018, 27.5 million visitors came to Toronto, spending a total of $6.5 billion on restaurants, attractions, transportation, retail and accomodations. Toronto's visitor economy supports 70,000 jobs and drives growth in the overall economy for the city. My contributions to the wellbeing of our city included: - Leading a geographic market team in the development and execution of integrated consumer marketing and communications programs that compelled people in Canada & US Border States to visit Toronto.- Built and positioned Toronto brand as "Canada's Downtown" in inspiring ways- Developed relationships and programs that created and distributed Toronto content to drive visitors to the city.- Increased reach of high quality Toronto content. Engaged the consumer directly and encouraged content to be shared.- Increased positive media coverage to keep Toronto top of mind amongst travelers.

Managed Destination Toronto’s consumer marketing programs and campaigns, within the regional drive markets, in order to drive incremental overnight visitors to Toronto. - Developed and implemented consumer marketing campaigns in Ontario, Quebec, U.S. border states that were aligned with Destination Toronto’s business plan and core objectives- Effectively managed creative and media agency partners and internal Destination Toronto creative services department in the production and delivery of creative- Worked closely with Media Relations Managers to harmonize strategies, stories, and leverage media opportunities- Worked closely with Content Team to determine website and content needs for the Regional Markets. Maximized use of content within Regional Market programs to ensure it was leveraged across the organization- Managed budgets for the Regional Market Programs- Implemented and managed processes for optimizing programs, and ensuring the formal evaluation of project successes, effectiveness, and key learnings

- Early exploration and analysis of emerging ideas for potential concept development. - Evaluated proposed fundraising initiatives and made recommendations to Senior Management Team. - Contributed to development and integration of the annual cross-foundation fundraising strategy and business plan. - Acted as internal consultant for the innovation of existing HSFO fundraising programs. Identified trends impacting the fundraising marketplace and strategic implications for HSFO fundraising. - Lead profitability and resource allocation analysis of all business units within the fundraising enterprise. Worked with McKinsey Consulting firm to conduct competitive review of key Canadian and International organizations to identify best practices and innovative fundraising techniques.

- Responsible for program marketing and development of the Becel Ride for Heart (BRFH) program in Ontario ensuring that profitability and revenue objectives were met. - Managed creative development and production of all advertising, promotional, digital and collateral materials. - Development and presentation of annual business reviews and brand plans.

- Responsible for program marketing and development of the Hoops for Heart (HFH) program in Ontario and Alberta. - Worked with Supply Chain Management for incentive development process, including purchasers, demand planners and inventory analysts. - Built strong working relationships with 36 HSFO Field Sales representatives. - Worked with outside Research Company to conduct focus groups to identify program opportunities and challenges. - In addition to HFH, responsible for researching, developing and managing a new pilot school fundraising program.

- Managed CANFAR’s national HIV/AIDS youth awareness program, an annual fundraising and awareness campaign run in Junior High Schools, High Schools and University/College residences across Canada. - Responsibilities included corporate sponsorship, brand development of overall campaign, creative development of print collateral, website development, budget management and relationship management with key stakeholders. - Participated as a team member in organization’s overall planning, fundraising events and development activities.

- Developed, executed and analyzed consumer promotions across brands to drive short-term sales while building long-term brand equity. - Managed project coordination for multi-disciplinary team including; Marketing, Operations, U.S. counterparts, fulfillment houses, premium suppliers, graphic houses and joint promotional partners.