- Developed and executed a digital media strategy that increased engagement, strengthened brand consistency, and aligned with institutional priorities.- Advised senior leadership with data-driven insights to continuously enhance UNCSA’s digital presence.-Led the creation of an annual editorial calendar to prioritize high-impact content, supporting key initiatives across departments.-Directed all aspects of website management, ensuring optimized user experience, ADA compliance, and brand alignment.-Managed and edited digital content workflow, upholding accuracy, brand voice, and strategic relevance.-Oversaw main social media channels, training decentralized teams to maintain cohesive messaging and drive engagement.-Established a centralized digital asset system for campus photography, improving access and efficiency for digital projects.-Partnered with Marketing and PR, developing content that advanced institutional goals and increased media visibility.-Led digital crisis communications efforts, managing responses to protect and enhance the university’s reputation.-Supervised and mentored a high-performing team, fostering growth and ensuring high-quality, impactful digital content delivery.

- Oversees the Daily Dose Blog and Newsroom- Manages monthly story submissions to partner publication- Collaborates with leaders and colleagues to draft and execute communications and marketing plans to further organizational initiatives.- Helps coordinate and execute System-wide initiatives.- Develops strategic annual plans and programs that effectively integrate with overall division strategies that are measurable.- Drafts and manages strategic plans for all digital content streams, directing efforts to ensure Atrium Health remains on trend within each to maximize message impact.
- Engages affiliate brand colleagues to ensure continuity and enterprise-wide approach to all aspects of content creation and delivery.- Creates and delivers relevant, innovative approaches to disseminating interesting, on-message content.- Crafts, edits and curates written and visual content, appropriate within each channel, to effectively deliver organizational messages and drive engagement with selected audiences.- Develops and reports essential metrics that produce actionable insights to increase engagement with our brand.
- Monitors social trends, channels and conversations in real-time.- Identifies and resolves barriers or threats to positive public relations while spotting trends or conversations that could be leveraged for the benefit of the brand.- Ensures brand consistency in content, copy, tone of voice and relevancy.
- Distills long-form communications into concise, error-free content in the brand voice and style appropriate for the medium.- Provides counsel to organizational leaders, making business recommendations, participating in crisis management/mitigation and establishing and enforcing governance protocols.- Monitor and report on the online conversation through social media listening, providing actionable insight to leadership.

- Planned and executed the social media rebrand- Manage social media strategy and plan for the health system- Oversee the implementation social media objectives and tactics to enhance the health system’s reputation- Plan and implement social media tactics that contribute to marketing campaign goals- Assess initial specifications and estimates for future project suggestions- Work with internal stakeholders to manage resources needed for development of future social media initiatives- Develop social media training materials and conduct training sessions- Prepare and manage project budgets, explaining budget variances- Provide recommendations on content needs and produce new content- Source images and art work as appropriate to support content messages- Manage the development and implementation of social media policies- Utilize analytic tools to support social media and overall web marketing strategy- Identify key metrics for social media success, - Analyze and report on all social media efforts - Monitor the evolving social media landscape and evaluate opportunities for adjustments and enhancements to the social media plan.- Serve as member of the health system’s Web team- Ensure integration of web and social media tactics- Advise, develop and implement social media tactics that increase engagement

- Provide social media strategy through advising and written plans- Report for leadership on media relations, crisis communication and other initiatives- Monitor and respond to mentions through real-time alerts across all platforms- Analyze data from social media listening services- Adjust messaging to most effectively connect with followers- Identify higher education social media trends- Pursue opportunities to explore emerging social media platforms and technology- Design and maintain account directory, best practices, etc.- Plan and implement a social media ambassadors program - Participate in leadership of university social media committee- Provide training opportunities for social media- Serve on campus committees as social media advisor

- Create detailed business plans to facilitate the attainment of goals and quotas- Managing the entire sales cycle from finding a client to securing a deal- Unearth new sales opportunities through networking- Turn connections into long term partnerships- Strategic account development through up-selling and consultative selling- Monitor inventory to provide accurate avails and schedules to clients

- Create content appropriate for audience- Research relevant topics to college lifestyle- Proof read and revise print content- Edit video content in Adobe Premiere Pro & Final Cut- Record audio with H2 recorder for video content- Record audio with voice record pro on iPhone/iPad for mobile media- Edit mobile media audio slide shows and videos in Pinnacle Studio's iPhone/iPad app- Maintain posting schedule

- Develop and implement community outreach programs- Create programs that promote OSEGA in a positive and community-oriented way- Set up internal events to incorporate OSEGA into the community- Manage website and social media content- Acquire sponsorships and partnerships throughout the community- Designate responsibilities to employees to implement projects in the community

- Help film footage and broll for weekend update- Help cut clips and place in correct sequence for weekend update- Pitch stories to the publication relevant to the audience- Complete a weekly story for the publication

- Create marketing and promotional materials, both print and electronic.- Develop Salon rapport in the community- Proofread and revise salon communications.- Design and launch social media marketing campaigns.- Work with manager and stylists/massage therapist/nail technician to determine PR/marketing campaigns.- Enhance customer relations.

- Welcomes visitors by greeting them, in person or on the telephone; answering or referring inquiries.- Takes and retrieves messages for various personnel.- Schedule appointments.- Maintain appointment diary either manually or electronically.- Monitor and maintain office equipment.- Control inventory relevant to reception area.- Tidy and maintain the reception area.- Provides callers with information such as company address, directions to the company location, company fax numbers, company website and other related information.- Assists with other related clerical duties such as photocopying, faxing, filing and collating.- Contributes to team effort by accomplishing related results as needed.

- Worked in production and procurement, organizing and placing things where they needed to be, in order for the jewelry to be made. - Worked with the marketing branch for social media outreach and store displays. - Worked in shipping/fulfillment packaging items, shipping, and printing labels. - Filed the paperwork after the packages were shipped. - Kept strict confidentiality on trade secrets in the company.