www.HighRoadCoaching.com

Event Operations Contracts! - I help get it done!Team Evergreen CyclingSparK4

Delivered superior event experiences through the development of best practices, techniques, tools for project planning and execution, event management, ongoing milestone/deliverable tracking, communication, and key performance metrics allowing CBST to expand their client reach and programs. Built a streamlined operational system which included the selection & implementation of project management system which allowed multiple employees to work on the same project simultaneously, and deliver superior service to our clients. Developed, produced, and delivered events from proposal to delivery focusing on all touch points with clients to ensure a positive experience. Strengthened events and operational procedures to maximize ROI and customer experience. Decreased spending and labor needed to execute events while maintaining quality that surpassed industry standards and expectations. Hired, coordinated, trained, and supervised up to 50 contract employees.

Created, implemented and executed marketing and advertising campaigns and strategies to promote the performing art center to both internal and external audiences. Developed and executed an integrated marketing plan for 25+ University sponsored events each year. Determined financial viability and revenue goals as a member of the performance selection committee. Met or exceeded revenue goals 7 of 8 years. Drove the implementation of new marketing and sales programs featuring dynamic pricing, variable seat availability, customer relationship systems, and enhanced subscription and donor programs. Annual ticket revenue increased by 27% with neutral expenses. Identified, negotiated and leveraged partnerships for donations and services. Resulting in more than a 25% reduction in annual expenses. Cultivated loyal relationships with Newman Center patrons. Selected and supervised contract employees and vendors for marketing operations. Chaired public relations committee driving strategic communication to enhance visibility and sculpt public perception of the performing arts center. Wrote and distributed press releases, copy for marketing materials, annual reports, and collateral material, and conducted live interviews to promote our upcoming events. Built digital marketing strategy and brand identity for Newman Center Presents.

Headed the sales and marketing team for the University Events division at the University of Denver. Drove sales, promotion, and execution of non-academic & revenue producing events for over 12,000 students, faculty, and staff plus bringing over 100,000 visitors to campus each year. Built relationships with University Stakeholders across campus to maximize events and further the reputation of DU through the promotion of events for Alumni, students, staff, and community. Transformed university events such as Homecoming and Founder’s day to increase participation and enhance alumni involvement. Increased revenue to the University budget through the expansion of external events including concerts, camps, corporate retreats, and various space rentals. Oversaw vendor negotiations and contractor compliance.Streamlined and reduced costs for registration for on campus events through the introduction of technology solutions. Cultivated a culture of achievement, growth, and inclusivity with full time staff and student employees.

Organized and coordinated event planning for the University of Denver. On-site liaison ensuring smooth execution of 150+ campus events per year ranging from rock concerts to presidential election events. Spearheaded implementation and training of Ungerboeck Venue & Event Management Software creating a campus wide calendar, invoicing, and management system. Authored referenced documents, administered training classes and coached individuals one on one to ensure successful adoption. Campus liaison, coordinating security and logistics for multiple campaign events for the 2008 presidential elections. On-site presence; managing timelines, coordinating venue setup/takedown, customer service, security, and outside contractors.

Coordinated and assisted in athletic department events and development of corporate sponsorships. Designed, developed and negotiated athletic department sponsorship opportunities. Boosted revenue and exceeded forecasted goals by 25% for advertising and sponsorships.Built community outreach through various events with athletes, coaches, and mascot.