I am responsible for leading LCG in all marketing and branding efforts within areas of Due Diligence, Investment Banking and Wealth Management.

• Employed marketing efforts toward improving ROI, sales and market share for the VÄXA line• Managed Pay-Per Click (PPC) advertising increasing online sales• Produced concept and copy for marketing materials while collaborating with legal and compliance personnel to ensure the messages meet the company brand and regulatory guidelines• Copywriting for weekly email health articles and promotions• Co-managed product launches concept to sales for products at varying stages of… Show more • Employed marketing efforts toward improving ROI, sales and market share for the VÄXA line• Managed Pay-Per Click (PPC) advertising increasing online sales• Produced concept and copy for marketing materials while collaborating with legal and compliance personnel to ensure the messages meet the company brand and regulatory guidelines• Copywriting for weekly email health articles and promotions• Co-managed product launches concept to sales for products at varying stages of development• Headed relabeling efforts for VÄXA line of over 40 products, while assuring FDA/FTC compliancy• Researched consumer markets, monitored market trends and identified potential investment areas • Provided senior management competitive analysis and research on competitors and product lines• Worked directly will all management levels: C- Level Executives, VP's, Legal, and Tech Teams Show less

Selected Marketing Functions:• Successfully lead the product marketing efforts for B2B and B2C sectors• Responsible for concept, content, design, and production of marketing materials including: educational product materials, product displays, magazine/newspaper ads, direct mail promotions, press releases, shipping inserts, sales support tools, trade show display and materials• Co-managed new product life cycle and product reformulations from strategic planning to sales for multiple… Show more Selected Marketing Functions:• Successfully lead the product marketing efforts for B2B and B2C sectors• Responsible for concept, content, design, and production of marketing materials including: educational product materials, product displays, magazine/newspaper ads, direct mail promotions, press releases, shipping inserts, sales support tools, trade show display and materials• Co-managed new product life cycle and product reformulations from strategic planning to sales for multiple products at varying stages of development• Responsible for managing trade show implementation including: booth design, transportation services, marketing/handout development, printing, and face-to-face client engagements• Partnered with non-for-profits to promote VÄXA through events and advertising opportunities• Collaborated with art designers, media buyers and printersSelected Internet Marketing Functions:• Managed aggressive Pay-Per Click Campaigns (Search, Display and Remarketing) on Google, Yahoo, MSN dramatically increasing online sales, website traffic and brand visibility• Responsible for the implementation of PPC campaigns: account set-up, keyword research, landing page and ad copy, monitoring and reporting, maintaining budgets, and daily maintenance• Copywriting for all product sales pages on vaxa.com• Copywriting for weekly email campaigns consisting of health articles, tips and product education• Set up and managed e-commerce distribution channels including Amazon, eBay and NexTag• Headed redesign of vaxa.com resulting in improved website usability, conversion and retention• Created brand experience by development of Facebook, Twitter and Pinterest promotions• Proofed web content provided by SEO company and provided relevant key terms to be incorporated into site Show less