Because I care about the outcome, I create visions and map the path towards achievement through being exceptionally strategic, well considered, and courageous in delivery.

In my role as the Director Planning and Development, I achieved exceptional results in lifting the delivery of outcomes for the community. I was responsibility for all strategic, statutory and community planning as well as transport, development engineering, libraries, leisure services, arts, culture & events, and community facilities planning and provision. While the role was extremely broad, and I had an integral position on the Executive, advising and acting as CEO as required, my chief skill is and has always been getting the best out of people.I am exceptionally well regarded for my ability to coach my team to excellence and work across the organisation to help develop people. With responsibility for a team of more than 200, $21+m operating, and capital of $35m annually, the role is broad and deep. See significant achievements overleaf.

I led many initiatives which had been long-outstanding issues for the City, including: location of the VIC to a permanent home; relocation of the Sale Yards; an adopted masterplan for Victoria Park; and approval of a medium/high density of a residential development within the CBD. Other important issues under planning included the relocation of the Ballarat Agricultural and Pastoral Society (BAPS); provision of education land proximate to the Sturt Street education precinct and facilitating student housing within the Health precinct. I have a keen ability to see opportunities and intersects and then works with stakeholders to bring these to fruition.

May 2012-June 2013:I led an extremely challenging change process as the organisation prepared to be devolved from ownership by Downer to a management buy-out arrangement. As such, I was responsible for balancing the books, re-branding the business and working to deliver an accountability culture. Through my work we reduced write-offs from an average of 10% per month to 2%, and reduced debtor days from 80 to 38.Prior to this, I was Discipline Lead Planning & Environment for the previous incarnations of Spiire (Coomes Consulting & CPG Australia)Consulting Work Undertaken IncludedJan 2009 – Sept 2013Urban & Regional Development• Small Lots Study, Municipal Association of Victoria 2012• Metro 1 Eastern and Southern Corridors Project 2011• Macedon Ranges Settlement Strategy, Macedon Ranges Shire Council 2010-2012• Colac-Otway Rural Living Strategy, Colac-Otway Shire Council 2009-2011• Forrest Structure Plan, Colac-Otway Shire 2009-2011• Bayside Housing Capacities, City of Bayside 2010• Moyne Warrnambool Rural Settlement Strategy, for Moyne Shire and Warrnambool City Councils 2009-2010• Dunedin Industrial Land Research, Dunedin City Council 2010• Benalla Planning for Change, for Benalla Shire Council, 2010• Traralgon Station Precinct Assessment of demand for land uses, VicTrack 2009• Greenvale Hospital Site Highest and Best Use, Private Client 2009• Wodonga Land Release Highest and Best Use, VicTrack 2009 • Retail and Office Demand Assessment Peer Review, VicUrban 2009

Urban & Regional Economic Development• Shepparton Economic Strategy Review, City of Shepparton 2008• Boroondara Economic Strategy, City of Boroondara 2008• VicUrban Economic Indicators for VicUrban 2008• Heritage Golf and Country Club Development - Economic Benefits Assessment for private client 2007-08• Nillumbik Green Wedge Management Plan – Economic Analysis, for Nillumbik Shire Council 2007-08• Auckland CBD Retail Development Strategy, for Auckland City Council 2007• Shepparton Show Me Retail Study, for Shepparton City Council 2007• Shepparton Show Me Economic Benefits, for Shepparton City Council 2007Cost Benefit and Economic Impact Analysis• Echuca-Moama Bridge Planning Study – Economic Impact Assessment, for VicRoads 2008• Docklands Harbour Esplanade, Cost Benefit Analysis for BKK Architects 2008Tourism and Recreational Studies• Korumburra Resort/Events Venue – Economic Impact Analysis, for Private Client 2008• Big Hill – Economic Impact Analysis, for Private Client 2008• Falls Creek Redevelopment – Economic Impact and Residential Assessment, for Falls Creek Resort Management 2007• Falls Creek Altitude Training Centre Feasibility, for Falls Creek Resort Management 2007• Phillip Island Resort– Economic Assessment, for Linfox 2007Arts & Culture Economic Impact Analysis• Abbotsford Convent, for Abbotsford Convent Foundation 2008• Mildura Arts & Culture Precinct, for Mildura Regional City Council 2007• Warrnambool Arts & Culture Precinct, for Warrnambool City Council 2007• Eureka Centre Re-development, for Ballarat City Council 2007• Stonington Arts & Culture Benefits Assessment, for City of Stonnington 2007 • Stonnington Factory Outlet Sales, for City of Stonnington 2007

Developed segmentation models for tourism clientsDeveloped the Roy Morgan Online Store identifying market opportunities and delivering products to meet target audience needs.

I worked with the City of Stonnington from 1997 to 2006 providing research and strategy development services. The last 5 years specifically revolved around:• Co-ordinating field research at all Council community events to evaluate the value of these events to the residents of the City as well as the tourism impact of the events• Interpreting the available data to develop strategies to build relationships with Council’s various stakeholders such that these stakeholders would perceive greater value from their investment in Council• Producing a ‘Fact and Figures’ book for Business owners in the City to use as a resource to improve their own marketing.• Writing and producing Australian Marketing Institute Award submissions using the research information gathered. This resulted in winning the State Award in 2003 and the State and National Award in 2004• Working with a Web design team (Sector 3) to produce a Web based ‘tour’ of the City to encourage visitors to preview the City’s offerings • Writing the City’s Tourism Plan• Assisting in presentation preparation, funding submissions and any other Marketing advice. Other Client work included:• Produced the Tourism Marketing Communications Plan for Bendigo Tourism• Developed the marketing collateral for the City of Greater Bendigo’s Federation Project• Designed the Marketing Communications plan and executed all elements for Avila College• Designed the promotional strategy for Toorak Road South Yarra Business Association• Account Manager responsible for the Ambulance Service Victoria and Angus & Roberts Bookworld accounts through Brand New Marketing (Advertising Agency).

As subject coordinator for Asia Pacific Business and International Management, wrote the distance education learning materials for international and domestic students as well as teaching the subjects locally face to face.Taught MBA students the Marketing Management Unit via distance educationDelivered tourism, marketing and management units to undergraduate business students.

Other positions held: Product/Market Manager, Member of Boston Consulting Team, Demand ManagerConducted research for the preparation of the Marketing Communications Plan, wrote the Plan, made funding submissions to the Board of Email and finally executed the plan. The plan comprised totally integrated communication elements across all media as well as new support elements for re-sellers who were facing the need for improved information to be able to sell the product in a more competitive environmentMost importantly, gained commitment from all stakeholders through liaison with State Managers and Sales Reps, Product Managers, agencies including Advertising, PR and Direct Mail as well as customers and re-sellers.

Conducted the research for and prepared the Communications Marketing Plan for the 1992 campaign.Responsible for co-ordination of advertising, PR and marketing support materials.

Trained as an analyst in residential property and progressed to developing a private housing demand model for the companyUndertook research into medium density housing and new models of housing for a changing population.