-Annual development of marketing strategy and 360 marketing campaigns and concepts. -Leading the implementation team in all aspects of communications, advertising and promotion (ATL – BTL communication, PR, Events, Social Media, Influencer marketing, Content marketing, Loyalty Scheme Program, CRM). -Leading development of local marketing campaigns across multiple markets, based on deployed regional toolkit, to meet local consumer insights. -Upgrade customer experience by implementing new customer journeys, concepts and communication across all channels for loyal and new customers. -Head of eCommerce. Launch and establish eCommerce for Greece and Cyprus, develop and manage budget and work closely with partners to optimise performance and sales. -Lead, coach & keep a highly motivated multi-functional team of 7 people. -Maximize brand’s awareness by establishing and leveraging synergies with partners.

-Develop a new Brand strategy and reorganise the marketing department to relaunch the brand and exponentially help grow brand's footprint and sales, resulting in +40% Revenue in 2 years. -Improve profitability of strategic categories by redesigning the marketing strategy (new marketing mix, new placement, and new communication). -Establish key relationships with partners and negotiate contracts resulting in reduction of the annual spending. -Develop a new Digital Strategy. Project leader for the new website and shop, customer experience, native App and online communication. -Manage ATL & BTL activities and communicate them across the wider business. -Successfully launch and position new stores in Greece and Cyprus.

-Content Manager for iPlanet magazine. -Develop and implement new social media strategy. -Initiate CSR campaign and lead the project with MKO. -Assist in the development of all marketing activities (ATL, BTL), events.

-Product Marketing Specialist and Apple Certified Sales Trainer. -Responsible for training sales people for major retail partners. Conduct training sessions to advance both technical and client engagement excellence.-Manage and evaluate a team of 20 promoters in retail stores across Greece and Cyprus. -Create and maintain key relationships with retail store managers to achieve sales goals. -Provide reports and assessments to identify skills or knowledge gaps that need to be addressed.