Marketing Manager
Current-Annual development of marketing strategy and 360 marketing campaigns and concepts. -Leading the implementation team in all aspects of communications, advertising and promotion (ATL – BTL communication, PR, Events, Social Media, Influencer marketing, Content marketing, Loyalty Scheme Program, CRM). -Leading development of local marketing campaigns across multiple markets, based on deployed regional toolkit, to meet local consumer insights. -Upgrade customer experience by implementing new customer journeys, concepts and communication across all channels for loyal and new customers. -Head of eCommerce. Launch and establish eCommerce for Greece and Cyprus, develop and manage budget and work closely with partners to optimise performance and sales. -Lead, coach & keep a highly motivated multi-functional team of 7 people. -Maximize brand’s awareness by establishing and leveraging synergies with partners.