(Promotion and role transfer to sister company in 2023)• Develop and implement data-driven 360 e-commerce sales and marketing plans for a portfolio of 10+ Direct-to-Consumer (DTC) brands and subscription-based clubs in an agency setting (Pioneer BevCom)• Brand Director of a portfolio of internal DTC brands, achieving a consistent monthly revenue increase including a 253% increase in recurring subscription revenue in the first six months of 2024• Oversee and streamline sales and marketing operations within the organization• Define and enhance each brand's positioning, identity, and messaging across all revenue channels• Lead and manage the marketing/creative team to drive projects from conceptualization to finished product• Develop, design, and manage multiple Shopify sites while leading a team to ensure optimal customer journey and conversion• Drive customer growth through targeted and effective acquisition campaigns across multiple channels including PPC (Google & Microsoft), Meta, email, SMS, affiliates, and direct mail while consistently increasing revenue (by as much as 129% in one month) and maximizing customer LTV• Develop initiatives to enhance customer retention, lower churn, and increase lifetime value• Collaborate with product, operations, and fulfillment teams to launch new products and campaigns• Lead, mentor, and inspire a high-performing marketing team (and outside consultants) of 10+, while fostering a culture of collaboration, innovation, and continuous growth• Utilize data, analytics, and KPIs to measure marketing performance, optimize campaigns, and identify areas for improvement• Identify and cultivate strategic partnerships and collaborations to amplify each brand's reach, engagement, and revenue (including Amazon, Reserve Bar, Carro, Canal, Wine-Searcher, Flaviar, Vivino, etc.)• Manage and allocate the marketing budget effectively for each brand, ensuring maximum ROI and optimal spend across various marketing channels and campaigns

• Oversaw and managed sales, corporate gifting, partnerships, and affiliate programs for Gold Medal Wine Club and The Original Craft Beer Club• Achieved and surpassed quota, resulting in a year-over-year increase of 25% in Q4 2022• Aligned and executed department and company-wide strategic initiatives• Tracked sales pipeline and provided weekly updates and forecasts to stakeholders• Established, directed, and planned the overall policies and plan for business development• Sourced and landed strategic partnerships, affiliates, and influencers to generate ongoing sales revenue, increase brand awareness and acquire new customers• Owned and streamlined sales operations and processes

• Developed and executed brand strategies, established KPIs, and led integrated marketing processes to help companies achieve monthly goals • Developed and managed marketing strategies and tactics including digital marketing, social media, and content creation for multiple brands• Served as a project manager for various projects and campaigns across multiple companies• Shopify development and design consultant, specializing in UX

• Developed and implemented bulk order sales and corporate gifting program to generate continual and sustainable sales revenue for a DTC e-commerce wine subscription company• Achieved and surpassed quota, with an average of 360% each quarter• Streamlined sales processes and operations using Shopify, Salesforce, Asana, Notion, Finale, and ShipStation• Created and executed a corporate gifting and bulk order sales marketing plan, including email marketing and social media campaigns• Sourced new sales opportunities through inbound and outbound leads and follow-up• Tracked sales pipeline and provided weekly updates and forecasts• Managed the invoice and payment process of all corporate accounts• Coordinated all aspects of bulk order sales and corporate gifting operations and fulfillment• Secured strategic partnerships, affiliates, and influencers to generate ongoing sales revenue, increase brand awareness, and acquire customers• Developed and launched the virtual tasting program to create additional revenue streams• Oversaw bulk sales and corporate gifting customer experience• Owned, managed, and updated the corporate sales e-commerce product page (Shopify)

(HALTED DUE TO COVID-19)• Created VINO Palooza - an award-winning wine and music festival featuring tastings from wineries, spirits, and brews plus acoustic performances by nationally acclaimed ‘Top 40’ music artists; benefiting local non-profit organizations • Developed and implemented the marketing strategy for each festival including PPC, email marketing, paid and organic social media marketing, print, and radio ads while continually monitoring and measuring all conversion data of each campaign• Designed the event website (Wix), ticket sales landing pages, flyers, digital banners and social media advertisements• Sourced and secured partnerships and affiliates, including corporate sponsors, social media influencers, and wine, spirit, beer, and CPG vendors• Oversaw & managed partner marketing efforts (promotions, ticket giveaways, ads) while also tracking performance with the goal of generating revenue and improving ROI• Managed events with 800+ guests in multiple cities/states and ensured the execution of services including, but not limited to public/guest safety, state and local city compliance, cleanliness of facilities, power distribution, music stage & sound, lighting, etc.• Increased sales volumes of tickets sold for each event by 25% each year• Managed branding and street teams to ensure a positive event attendance• Worked directly with hotels on rooming lists for participating artists, VIP transportation and amenities, room set-up, food & beverage minimums, etc.• Responsible for live event fundraising including on-site management, ordering, merchandising and staffing• Developed, planned and successfully registered for my own US Trademark without the use of a trademark attorney• Successfully and proudly raised/donated over $500,000 for various 501(c)(3) charities

(HALTED DUE TO COVID-19)• Created opportunities for Consulting Services• Worked with contracted venues on securing hotel rooms, room configuration, registration and meeting materials, and ordering of food and beverage and audio/visual equipment set-up for corporate parties, charity functions and red carpet events• Collaborated with paid event sponsors to secure project deliverables and manage client relations• Managed all event budgets and was accountable for final invoice reconciliation, check requests and expense allocation• Synchronized all necessary departments to ensure all set-ups and activities were executed in a timely manner• Performed market research/lead generation using social media and innovative marketing strategies• Lead bi-weekly operations meetings with paid sponsors, vendors, marketing and creative teams to ensure that events remained on track and stayed within budget• Modeled and provided excellent customer service to ensure the appropriate level of service was maintained at all times• Knowledgeable of local city & state liquor law compliance, health & safety compliance and permitting• Created new marketing strategies with the goal of generating new opportunities for Tier 1 Events LLC

• Created and implemented the ‘FitnessNatalie’ brand through digital marketing, social media and trade show appearances• Helped clients of all skill levels achieve their fitness goals through proper techniques, nutrition & overall health• Oversaw a team of 5-10 trainers• Oversaw all sales & marketing operations• Generated new business through marketing, referrals and advertising• Starred in numerous fitness videos & print ads and contributed to fitness journals, articles & magazines

• Oversaw overall estate operations and monthly budget for actress• Assisted actress with scheduling of professional and personal appointments, meetings and events• Acted as liaison between actress, management, agents, production companies and other professional colleagues• Coordinated itinerary for actress (and family) while traveling and/or on-set• Planned and produced personal, family and professional events