Our team saw a hole in the mental health industry and filled it with Breakspace: an app we took from initial conception through coding and development. BreakSpace is a mental health app that helps you to take time for yourself by reminding you to take breaks during your day. As one person on a team of four, I focused on User Research, Data Synthesis & Visualization, User Persona/Empathy Maps, High-Fidelity Wireframes, and Slide Deck Creation.

UI & Usability overhaul. In the Research & Define phase, we found one key emotional takeaway and one key practical takeaway to be true: that caretakers are drained, and that seeking help on the Abilis website was too difficult (respectively). Our simplified version of the site centers the information caretakers need while the new “Get Help Now!” form makes seeking help easy and convenient! Aaronson was one of three on the case study team– focusing on User Research, Problem & User Definition, Prototyping and Testing & Ideating.

Researched, wrote, designed and iterated a journal which takes those living with disability through a year of existing with chronic pain as my undergrad Thesis. How to Not Feel Like Shit works to allow these individuals to reclaim control of their path by redefining "progress." Over 300 users surveyed for this exercise in human understanding, user experience and problem solving. Currently in Publishing.

Created over fifty illustrations that helped to brand a launching start-up focused on healthcare transparency during pregnancy. Managed four social media platforms and created marketing copy for our targeted demographic by synthesizing user research into engaging user flows.

Completely redesigned all marketing materials to increase brand continuity and expand target demographics, planned events, and helped to launch a new office. Demonstrated leadership and self-stating attitude in a small office by implementing UX Research in order to hone in on a target demographic.

Organized large-scale events surrounding the NYT's "Get With The Times" programming. Facilitated meaningful discussion between students and leaders in industry such as Trevor Noah and Chelsea Handler. Worked well under client-facing and high-stakes conditions alike. Served as an intermediary between users (students) and stakeholders (guest speakers, executives).

Designed and publicized fliers, graphics, and other marketing materials to advertise the live 2016 debate between Hillary Clinton and Donald Trump– as well as its surrounding events– which my college was hosting. Maintained peace during a controversial debate season by implementing design aspects such as color theory, event layout, and microcopy to successfully plan and execute a high-tension event.

Employed market knowledge to curate and grow the business and site foot traffic for two companies.