As a Strategic Program Manager at Avex, I spearhead marketing strategy and project management for brand initiatives. Leveraging expertise in strategic planning, stakeholder engagement, and innovation, I optimize project outcomes aligned with the brand's vision. Responsibilities include managing UX/UI strategy, design, development, SEO, retention marketing, fostering team collaboration, and prioritizing client satisfaction. Past achievements highlight revenue growth, enhanced customer engagement and retention through targeted marketing, and insightful metrics for ongoing improvements.

As a Retention Marketing Manager at Avex, I lead a proficient team, driving impactful email and SMS marketing strategies. Collaborating closely with clients, we curate compelling narratives that resonate across channels. My role involves orchestrating successful lifecycle marketing campaigns, enhancing customer engagement, and ensuring brand loyalty. This encompasses strategic planning, platform configuration, and executing targeted marketing initiatives, involving graphic design, copywriting, website UI/UX enhancements, and insightful data analytics.

As an eCommerce coordinator at Peak Activity, I work closely with several clients to create a strong brand image, encourage online sales through the use of email marketing and improve user experience. This includes strategizing and executing efforts to configure the e-commerce platform, planning and executing successful email marketing campaigns, increasing sales through effective actions, promotions and integrated marketing efforts including but not limited to: graphic design, copywriting, website UI/UX design, and data analytics.

As an editorial intern at Relix Media Group, I gained incredible experience working with Relix Magazine, Relix.com and jambands.com. This incredible experience presented me with the opportunity to gain hands-on experience working within the music industry. During my internship, I conducted extensive research to report and write compelling articles and press releases for the website and magazine. I assisted in planning, management, and execution of Relix Magazine's social media account. I managed their Wordpress website and took part in editing the final print publications. I assisted in conducting interviews with artists, musicians and other industry professionals - understanding the creative process that takes an interview to a compelling cover story.

As a marketing coordinator at Bhakta Farms, I am working closely and assisting the COO in the execution of spirit launches. This includes but is not limited to the following: PR releases, toolkits and press ads, social media and content, website, digital advertising (ie. targeted social media ads), email marketing, event signage, invites, brochures, direct mail, and merchandise. I am also working closely and managing agency partners to deliver against our strategy. Furthermore, I assist with research, recommendation, and project management tasks.

Throughout this internship, I assisted the American Heart Association with public relations, marketing and event tasks. I designed marketing materials to support events, conducted extensive marketing research, worked on survey development, implementation, analysis, and development of ROI materials. I was also responsible for obtaining key auction items and working closely with the communications team on writing press releases, PSA’s, and other content throughout various social media outlets. I also assisted in the promotion/planning of logistical aspects of future events.

As a junior publicist at Guide My Brand, I am responsible for researching outlets for clients (including traditional and online media), assisting in building pitch lists, identifying YouTube/Instagram influencers for client campaigns and drafting pitches and other content/copy. I also ghostwrite blogs and articles for several brands published on websites including Marie Claire, Thrive Global, Business Insider, and Blog Her.