Natalie Wendelken Email & Phone Number

London, GB

London, GB

• Built Diageo’s on-premise strategy for spirits in region, across 7 markets
• Drove the on premise agenda across multiple stakeholders including internal and external partners, such as the distributor and ambassador networks
• Accountable for actively identifying and communicating gaps/opportunities in channel, all in an effort to increase volume and drive share for Diageo brands
• Drive connectivity between distributor, national accounts & channel team to align overall goals and programming plans

London, GB

• Deliver financial responsibilities by developing and driving execution and depletion performance strategies with distributors in accordance with national brand, customer and channel strategies.
• Leading end to end execution strategies to ensure goals are attained including distributor accountability and implementation of national standards, tools and insights.
• Responsible for executing winning market share plans that enables sustainable growth as measured by Nielsen.
• Delivers shipment plan, ensures adequate distributor DSI levels, supports forecasting progress to attain goals and mitigating risks in accordance with brand, customer and channel strategies.

London, GB

• Built Distributor Team capabilities through use of advanced analytics and AI tools and through Diageo Way of World Class Selling.
• Led the development of AI and advanced analytics capabilities within National Accounts in AZ and CA.
• Embedded execution tools and sales capabilities, within the Diageo Dedicated Distributor network in Arizona & Colorado, requiring a step change in Diageo brand physical availability and in-outlet visibility.
• Led distributor team to increased focus growing share (menu, display and ads) and drove innovation priorities as measured by advanced analytics.

London, GB

• Delivery of annual operating plan and performance goals, including financial, volume, and share targets.
• Develop strong relationships with key customers, wiring Diageo effectively into the buying, merchandising, marketing, operations and executive teams.
• Develop, sell-in, and communicate quarterly programming plans, assortment reviews, innovation opportunities, and customer-specific initiatives that support the plan.
• Lead the communication process across the cross-functional teams of shopper marketing, category development, sales and distributor partners.

London, GB

• Coordinate with Diageo National Accounts teams, distributor chain team and retailers to drive brand execution and market accountability that delivers annual depletion and sales targets.
• Create and develop local programming that drives incremental planner activity and sales to beat the competition at each retailer.
• Support sales director with annual operating planning process, pricing, FRS5 budget, DPP management, goal evaluation and supply.
• Own all market chain activity including: loyalty programs, couponing, demos, POS, market surveys, M&E, retailer meetings/presentations and Nielsen/IRI reporting.

London, GB

• Collaborated with distributor teams in Arizona and Colorado to lead trade development programming against the national execution plan deliverables.
• Coordinated between distributors, ad agency, brand teams, media and event partners to drive through the line programming to maximize brand visibility and brand value.
• Led execution and activation against major innovation launches, special events, on and off premise samplings and sales team blitzes.
• Managed, planned and executed A&P budget across two different markets.

Phoenix, Arizona, US

• Strategic solution-based business to business sales that helped increase company revenue.
• Cultivated new relationships while providing high-level, responsive service to existing key clients.
• Personalized multicultural marketing campaigns utilizing multi-platform media outlets including traditional radio, digital, event marketing, content and database marketing to drive incremental business for key customers.
• Consistent top performer since 2008.

Philadelphia, PA, US

• New business development that included creating innovative advertising campaigns from the ground up that increased sales and foot traffic for clients.
• Daily interaction with agencies, media buyers and direct clients that drove station revenue and met monthly goals.
• Developed Finished 118% of sales quota for 2004; finished 132% of quota for 2003.

Philadelphia, PA, US

-Assisted a team of 10 sales people in a variety of ways including proposal building, Nielsen data pulls, goal tracking and inserting schedules into Marketron.-Managed client database across 3 radio stations.-Provided daily reporting on sales figures and client commercial times.

Philadelphia, PA, US

-Marketing arm of the radio station, as the face on the street, executing sales driven promotions to drive traffic into client's business-Execution and coordination of radio station promotional activities-Interaction with listeners, clients and cross-functional roles within the company.

-Brand ambassador, promoting current and innovation items for RJ Reynolds tobacco brands to consumers within on premise accounts.-Developed and maintained relationships with key accounts across Scottsdale area.-Met and exceeded sales goals in all key accounts.-Launch event marketing execution for innovation brands.

New York, NY, US

-Coordinated content of on-air segments with hosts and senior producer for KFYI-AM Talk Radio across 3 different shows-Contacted and booked qualified guests to appear on the programs-Provided hosts with background research on news story, guests and any other relevant information.-Screened listeners calls for on-air during airing of the shows