Natalie Bouman Email & Phone Number

Paris, Ile De France, FR

• Digitas - Constellation Groupe
• Act as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
• Expand client work, including building recommended approaches and scope
• Evaluate new online and offline data opportunities in the form of new sources, new technology, client priorities, partnerships, etc.
• Foster creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Upper & Lower-funnel Media & Creative).
• Manage efficient execution of projects, including the implementation of best practices

Nashville, TN, US

Nashville, TN, US

St. Louis, Missouri, US

St. Louis, Missouri, US

• Create compelling, efficient digital media to grow brand image, attract new consumers and deliver online revenue to e-commerce sites.
• Assist in effective creation and deployment of digital media including video, display, paid social, paid search through numerous company vendors (Including: Facebook/Instagram, Google Ads, Amazon Advertising, etc).
• Stay attentive to measurement of campaign success and optimization for continuous improvement utilizing many data tracking platforms and programs. (Adobe Analytics, SAP Web I, Power BI, Downstream Impact, Nielsen)

Overland Park, Kansas, US

• Incorporate client background, research and marketing objectives into metrics-based media plans both digital and traditional.
• Analyzing campaign performance data, developing cross-channel insights and communicating key outcomes to internal and client teams.

Kansas City, MO, US

• Managed all media & billing across multiple channels for numerous large-scale clients. (AdWords, DCM, 3rd party platforms, STRATA)
• Aided in the planning of media budgets and tactic allocation for future quarters by utilizing multiple vendors throughout the traditional and digital landscape.
• Worked cohesively with business analysts to effectively implement tracking, monitor results, and optimize against post-click campaign/website performance. (Google Analytics, BIME, Tableau)

Overland Park, Kansas, US

• Managed the development, execution and evaluation of paid search initiatives for pharma clients. Analysis including custom client facing reporting suites.
• Maintained rapport with media vendors as well as internal account, creative and project management teams to ensure efficient workflow.

Columbia, MO, US

• Responsible for campaign execution, optimization and analysis of paid search, video and display campaigns for a portfolio of many industry verticals. Clients including HCA, Storage Mart, etc.
• Upheld frequent communication of campaign performance, challenges, project management and status updates to internal and external teams.

St. Charles, MO, US

• Maintained website content and inventory, eNewsletters, paid media (PPC and social media) and organic social media across numerous client accounts
• Implemented first agency used BI tool for clients and employees (Sisense)

Saint Louis, MO, US

• Created and developed presentations and related documentation in support of network development, provider relations and business development areas.
• Worked directly with Missouri Plan President to create concepts and presentations to support business development.
• Comprehensive rewrite of Contract Negotiator training program. Efforts included cross functional coordination, content creation and Sharepoint site design and administration.
• Supported the Operational Performance review for the State of Kansas plan on-site with state administrators and business development team.
• Interacted with State Marketing Director to observe day to day operations within Marketing department.

Master Of Business Administration - Mba

Graduate Certificate, Center For The Digital Globe

Bachelor Of Business Administration (B.B.A.), Marketing

Education record