Natalie Silverman, Mba Email & Phone Number

New York, Ny, Us

Switzerland, Zug, Ch

A Blackstone Portfolio Company; Formerly IBM Financing and Peridot Group. Leading the GTM strategy focused on Marketing, Revenue Operations and Sales Readiness

-Founder of 10,000 Milers - Social impact footwear-Early-to-mid-stage startup and scale-up advisor and investor -Investor in the Museum of Broadway-Fractional CMO -Go-to-market strategist-Innovation lab consultant for B2B and B2C -Content creator-Adapting Agile methodology for marketing -Brand storytellerExpertise in:-Go-to-Market Strategy & Messaging (especially for B2B and capital raises)-Innovation Lifecycle -Product Marketing -Content Strategy & Thought Leadership-Demand Generation-Marketing & Corporate CommunicationsConsulted for:-Andela -automotiveMastermind-Clarivate Analytics-Confluence-DealerSocket -Edison Innovation Foundation-Excalibur Pro -Impact Wrap-Kofax-Mitel-Museum of Broadway-Nielsen Catalina Solutions -Sterling Talent Solutions

Boulogne-Billancourt, Idf, Fr

New York, New York, Us

Compliance Solutions Strategies (CSS) - the global leader in RegTech - was acquired by Confluence Technologies. The company uniquely brought together innovative technology-driven solutions to support financial services firms in navigating a clear and strategic path through the complex and fragmented global regulatory space. CSS’s solutions and services helped firms meet regulatory deadlines while optimizing compliance data, operations and technology. CSS covered a full range of global compliance disciplines spanning fund reporting, transaction reporting, investment monitoring, compliance management, RBOR (regulatory book of record), regulatory expertise and managed services.

New York, Ny, Us

Lead iHeartMedia’s first innovation lab and creative integrated marketing strategies for the company’s largest clients, including Pepsi, Verizon and United Airlines, leveraging the diverse portfolio of iHeart stations (Z100, Power 105.1, 103.5 KTU, 106.7 Lite FM and Q104.3), influencers, events and digital channels.

Lawrenceville, New Jersey, Us

-Founder of Billtrust's Innovation Lab - accelerating the innovation pipeline to drive business growth and deliver value to the marketplace -Go-to-market strategist -Creator of all things sales enablement-Developed product lifecycle process and built business cases to help guide product roadmap - including an emphasis on B2B payments, virtual credit cards, integrated receivables, blockchain, robotic process automation (RPA), machine learning, mobile and emerging technologies-Crafted product positioning and messaging to develop Billtrust’s value proposition -Conceived and developed innovative content and thought leadership to drive revenue for demand generation activities-Subject matter expert in integrated receivables/eReceivables, focusing on understanding market opportunity and intelligence, target personas and competitive analysis-Built segmentation and vertical strategy to determine future target addressable market-Led product rationalization strategy to build out an end-to-end platform-Developed pricing and packaging model across Billtrust's SaaS solution

-Formerly known as Interactive Data Corporation-Developed and managed the go-to-market strategy across three global business lines to maximize and accelerate profitability-Drove the product strategy and roadmap, determined value propositions, messaging and pricing while leading a cross-functional team across sales, product management, marketing and business leadership -Developed annual, measurable, global marketing plans that had strong demand generation components to meet revenue and performance objectives-Built and implemented bold creative strategies through multiple channels to drive demand generation and brand engagement and lead market research and segmentation effort in key target audiences and geographic markets

Redwood City, California, Us

- A key partner to the global sales teams, responsible for marketing programs that resulted in identifying new sales opportunities, increasing close rates, driving revenue and reducing churn- Ideate, plan, execute and measure marketing activities for client relationships, events, demand generation campaigns, content strategy, brand awareness, lead nurturing and share of wallet expansion -Developed launch strategy and integrated marketing plans for new data centers in global financial markets with sales, SMEs, product and operations -Responsible for creation of internal and external sales tools, playbooks, thought leadership content strategy and target account plans

New York, Ny, Us

- Developed global marketing strategies, messaging, product positioning and competitive differentiators that helped guide integrated marketing campaigns, PR/media plans, sales prospecting, demand generation and brand awareness initiatives for Dow Jones and The Wall Street Journal products- Built and project managed product lifecycle plans, guided new product development and budget and revenue planning -Key liaison between B2B sales organization, editorial, product development, regional marketing and senior leadership to ensure clear communication of marketing strategy, business requirements, sales of relevant products, product enhancements and launches-Monitored the market to inform high-level strategy and assist regional marketing in campaign planning-Wrote high-level messaging, advertising, customer-facing collateral and sales enablement tools -Led market research and business development effort to build and bring to market new foreign-exchange news product, DJ FX Trader

New York, Ny, Us

-Creative Review Board Member for co-branded American Express direct marketing campaigns-Managed creative review process including consulting on effective direct marketing and advertising strategies to drive ROI-Manager/writer of Postcard Plus program, a direct mail initiative of exclusive offers for cardmembers-Consulted with Client Managers regarding use of AmEx Single Voice creative guidelines and segmentation to deliver effective integration with a merchant’s brand and marketing campaign

Lambertville, Nj, Us

-Started as a freelance copywriter and moved to full-time team member in Feb. 2006-Wrote copy for ads, brochures, collateral, and radio spots for a variety of clients including prominent housing developers Beazer Homes and Toll Brothers, the national retail company, Prime, and the major dessert franchise, Rita’s Water Ice.-Copyedited and proofread all jobs before they entered into design. -Coordinated production schedules with account executives and creative team to ensure that all jobs were completed on time.

Hopewell, Nj, Us

-Coordinated national marketing campaign of new ads in major parenting and music education magazines-Wrote copy for brochures, newsletters, ads, and songbooks-Edited all written materials including Center Director Manual, class brochures, and re-enrollment materials distributed to center directors, teachers and parents worldwide-Designed songbooks and CD cover art

Us

-Wrote public opinion polls on current events that appeared regularly on nationally prominent television stations, including WABC in New York, NBC 10 in Philadelphia, and KABC in Los Angeles-Responsible for creating and writing headlines, key findings, and copy for news polls-Worked under tight deadlines daily. Often had to multi-task to produce 20-50 polls per day

-Wrote network newscasts for 13 radio stations across the state in Millennium Network, produced packages for broadcast and updated website for top news/talk radio station in New Jersey-Researched and assisted in choosing news stories for coverage, took feeds from reporters filing in field, coordinated network feeds-On-air reporter and anchor for Mercer County’s News Leader – 1260 AM WBUD

Master Of Business Administration (Mba), Strategic Management And Marketing

B.A., Communication And French

Education record

Rutgers Mini-Mba, Social Media Marketing