Brand management and marketing, photography, social media management, advertising strategy and design, SEO, print graphic design, website design and content creation

I get to leverage human-centered design to solve complex business problems for small business owners, policyholders, brokers, and internal teams by formulating and testing concepts, conducting customer research, facilitating ideation sessions, and piloting possible solutions.

Responsible for UX of Integrated Workflow project for Vela Insurance, including the following:• Conducted on-site user interviews and observations• Synthesized analysis findings into actionable items• Led an affinity mapping session to determine common problems• Proposed features based on team feedback and further analysis• Cost vs. benefit analysis for feature prioritization

In-house design team member responsible for designing and implementing all customer-facing marketing and sales materials for web and print for Wdesk Controls Management for SOX and Wdesk for Controls Management. Co-designer for international markets for Wdesk and also Wdesk partnership program materials. Responsible for recommending possible creative formats and customer experiences based on budgets, project parameters, and timelines. Project types include: • Sales brochures… Show more In-house design team member responsible for designing and implementing all customer-facing marketing and sales materials for web and print for Wdesk Controls Management for SOX and Wdesk for Controls Management. Co-designer for international markets for Wdesk and also Wdesk partnership program materials. Responsible for recommending possible creative formats and customer experiences based on budgets, project parameters, and timelines. Project types include: • Sales brochures, case studies, thought leadership articles, etc.• Blog and website images for workiva.com• Slideshares and presentations• Infographics• Third-party web ads • Print ads• Direct mail ideation, research, and design• Direct mail packaging• Photography assistant• Internal event photography team member Show less

Worked with teammates to redesign all corporate marketing materials and implement and enforce new branding standards for two company-wide rebrands within a 2-year period. Equipped the sales team with engaging and cohesive marketing collateral.

Maintained customer logos on website, designed articles for web and print, designed web banners and for company website and third-party websites, created information graphics and internal marketing materials.

Designed promotional materials for 14 Medicap Pharmacy stores around Iowa. Adapted designs and campaigns based on demographics. Coordinated and managed local events.