Natalie Sprute Email and Phone Number

Award winning independent professional specializing in qualitative consumer insights and strategic brand based meeting facilitation. 12+ years of experience focused on corporate consumer insights spanning innovation and established products with a foundation as an internal research supplier. Passionate about uncovering key attitudes and behaviors to turn the voice of the consumer into action. Positive and approachable demeanor allow me to quickly build relationships with the target consumer and business teams, enabling deeper learning. Skilled at facilitating internal team sessions focused on Target Consumer and Brand Purpose as well as establishing Annual Strategic Plans.Industry Specialties: Food & Beverage, Consumer Packaged GoodsConsumers: Moms, Female, Youth, Hispanic, African AmericanB2B: K-12, College & Universities, Hospitals, Senior Living, and Independent Commercial RestaurantsMethodologies: Concept Development, Communication Checks, Ethnography & Observation, Shop Along/Retail Techniques, New Product Development, Packaging Design, Positioning DevelopmentRIVA trained