Providing full-spectrum marketing and fundraising support to nonprofit organizations. From marketing and fundraising strategy to digital implementation, I work with nonprofit organizations to help them define their strategic goals and objectives and build and execute the plan to accomplish them.

Provides leadership, strategic direction, and oversight of MDA's digital, content, online fundraising and direct response teams. Works closely with income development and mission teams to build and execute well-rounded campaigns and programs to grow MDA's online presence.

Responsible for digital technology innovation within the online fundraising space, as well as the analysis of the efficacy of said technology and the optimization based on results.

During my 12 years with the St. Baldrick's Foundation, I led the digital marketing strategy that contributed to a 3000% increase in fundraising in that time.I worked with a world-class team of website programmers to build a peer-to-peer fundraising website for a program that is now ranked 17th in the nation. More than 85% of all donations to the St. Baldrick's Foundation are collected on that platform.Because of the success in the digital space, the St. Baldrick’s Foundation has become the largest private-funder of pediatric cancer research grants in the U.S.In 2014 alone, my team and I had the following achievements:Launched a fully responsive website that provides exceptional peer-to-peer fundraising capabilities and is optimized for searchIncreased organic website traffic by 30%Generated 100% more traffic from Facebook over the previous year, during a time when the algorithm greatly limited brand reachCreated a new peer-to-peer fundraising program (Do What You Want) that raised $500K in the first six monthsIncreased Facebook fans by 74%Increased visits from Google Adwords by 84%, donations by 128% and registrations by 165%Improved SEO: of 103 tracked keywords, 99 are on page one, 38 in first position in SERPs.Developed a social media advocacy campaign that resulted in 1,700+ tweets and 2,500+ letters to members of Congress in support of more funding for childhood cancer research